Since the release of "Villain Angel", it has exceeded 100 million yuan for three consecutive days, and won a total of 505 million box office in four days, winning the runner-up at the box office last week, and at the same time winning the weekend box office championship with a score of 207 million.

However, "Villain Angel" continues the ultra-low reputation of Deng Chao's previous directorial work "Breakup Master", or it is a step further - "Breakup Master" has received 6 points on Time.com, and "Villain Angel" only has a pitiful 3.9 points.

With the fermentation of word-of-mouth, the box office trend of "Villain Angel" has also shown a continuous downward trend: when it premiered on December 24, the attendance rate of "Villain Angel" was 43.69%, with a single-day box office of 158 million, and on December 27 (yesterday), its attendance rate has dropped to 25.51%, and the single-day box office is only 70.3 million. In the upcoming New Year's Day, the competitiveness is worrying.

On the other hand, because of the questioning and suspicion of Deng Chao and his wife, Lin Xiaoguang was extremely angry, so Lin Xiaoguang temporarily decided to negotiate the schedule with the theater and raise the schedule of "Love Saint" from December 30th to December 29th.

Lin Xiaoguang did this definitely not to make more money, but to snipe Deng Chao's "Villain Angel".

Moreover, Lin Xiaoguang also hired a large-scale water army for the first time, so that the water army aimed at "Villain Angel" in unison, vowing to completely step on the reputation of "Villain Angel" to the bottom.

Because "Villain Angel" was originally a bad movie, and Lin Xiaoguang spent 10 million hired water troops to encircle and suppress this movie, the reputation and box office of "Villain Angel" showed a cliff-like decline......

Fortunately, the word-of-mouth of this movie has finally shown its power in the market competition.

Movies can be used for enjoyment or consumption, but no matter which one it is, since the audience spends time and money to walk into the theater, watching movies should be a process of enjoyment, and the days of being willingly teased and offended are gone.

December 29th.

The box office of "Love Saint" on the first day, including screenings, was nearly 90 million, and the film's film scheduling and attendance rate were among the best, and in terms of word-of-mouth, it was praised by the industry and the audience as the most hilarious movie at the end of 2015, comprehensively crushing Deng Chao's "Villain Angel".

and "Villain Angel", which is also a comedy, fell rapidly, with a box office of only about 12 million on the 29th, and a cumulative box office of more than 600 million.

On the day of the release of "Love Saint", director Dapeng shouted on Weibo: "Although it is not Lin Dong as the director this time, this is a movie that is even better than the one I made."

In addition to Dapeng, Li Bingbing also shouted on Weibo: "Just looking at the poster is fun, they are all actors I like." ”

Wen Zhang declared: "I really need to smile at the end of the year", Shen Teng also expressed his support for the movie with "I am especially looking forward to Director Lin's performance", Ma Li praised after watching the movie: "I laughed to death, I didn't expect Director Lin to be so funny, if you want to be happy, go and see it", Wang Zhi said: "Good-looking, good-looking, good-looking!"

Xu Zheng also spoke on Weibo in support: "Dong Xu is the best sound designer in Huaguo, Song Xiaofei is the best photographer in Huaguo, the film directed by the two people closest to the essence of the movie, coupled with Xiaoguang's superb performance, this is the big winner, you wait!"

Yin Xiaotian sighed: "A movie that makes you blush and laugh at the end, these guys are so cute!"

Like Yin Xiaotian, Huang Haibing also supported his good brother Lin Xiaoguang's latest movie on Weibo, in addition to Fan Bingbing, Xu Zheng, Li Jing, Qin Hailu, Xu Jinglei, Wang Bo, Wang Xiaoming, Huang Baoqiang, Han Geng, Cheng Sicheng, Jia Ling, called Beast Yi Xiaoxing, Han Han, He Jiong, Huang Lei, Qin Hao, Dapeng, He Jiong, Liu Yun, Li Xiaolu, Ma Su, Liu Haoran, Ou Hao, Jin Zhiwen, Jin Yimeng, Yu Feihong, Gao Shengyuan, Yin Zheng, Li Weiran, Lian Junjie, Peng Damo, Zhang Zilin and more than 100 well-known or unknown stars in the circle, almost half of the stars in the entertainment industry, have expressed their support for Lin Xiaoguang's new movie on their social platforms.

After the release of the movie "Love Saint", with its dense laughter and high-level unconventional plot settings, it won a round of applause from the audience, and the movie scored 9.1 points on Maoyan.

According to statistics, during the viewing process, the 113-minute movie had almost one laugh per minute, and the audience laughed more than 100 times throughout the movie, and the audience also wrote their own evaluations after the screening.

"The localization adaptation is quite successful and very down-to-earth!"

"The solid story, the jokes all over the place, a hundred times stronger than "Villain Angel". ”

"The laughter is not vulgar, and the contradictions in the drama are very well grasped",

"Almost 1 minute, a heartfelt funny joke, absolutely beating the villain angel of the Deng Dynasty!"

"The strongest comedy released on the last day of 2015 is much stronger than Deng Dynasty's villain angel",

"After watching "Love Saint", I laughed until my stomach hurt, and "Villain Angel" was only embarrassed and disgusting!"

“………”

Of course, "Love Saint" is definitely not a flawless film work, but "Love Saint" has accumulated a lot of praise before its release, plus Lin Xiaoguang hired a water army to step on Deng Chao's "Villain Angel" to market, which makes the quality of the movie "Love Saint" even more apparent.

After its release on December 29, it was even more praised and showed a blowout trend, and the word-of-mouth box office went all the way up and became ferocious, bringing countless laughs to the audience at the end of the year, and the stress reduction index was 100%.

The famous actor Ma Yili shared her feelings after watching it: ""Love Saint" is definitely the most worthwhile comedy movie in 2016, the audience burst into laughter when it premiered, and I recommend everyone to watch it during the New Year's Day to relieve all kinds of pressure in the past year and have a happy and hilarious New Year." ”

called the beast Yi Xiaoxing wrote: "I have been physically identified, this movie is really good-looking and funny." ”

Film critics also commented on the film: "The first choice for laughing out of abdominal muscles, unexpectedly good-looking".

"Adaptation of conscience, completely anti-routine, unexpected laughter, rare comedy!"

Recently, when many people talk about "Love Saint", in addition to thinking of "Villain Angel" who was trampled on by it, they will also think of "Charlotte's Troubles", this year's National Day file, "Charlotte's Troubles" has a total box office of 1.54 billion with a production cost of 50 million.

In addition to being comedy movies that are both "small and big", both of them have adopted the strategy of "roadshow + screening" in terms of publicity and distribution, but if you compare them carefully, you will find some subtle similarities and differences between them.

First of all, in terms of roadshows, the scale of "Charlotte's Troubles" is larger than that of "Love Saint", which has held more than 60 meetings in more than 20 cities across the country, and the roadshow of "Love Saint", because of Lin Xiaoguang's time problem, is mainly concentrated in 13 cities across the country.

In terms of screenings, "Charlotte's Troubles" began to arrange screenings a month before the official release of the movie.

Among them, on September 27, that is, 2 days before the release date, "Charlotte's Troubles" held a large-scale screening of nearly 7,500 screenings, and received about 15 million box office in advance.

The screening of "Love Saint" was only scheduled for about 10 days, and 1418 and 1279 screenings were held in the "Christmas file" two days before the release of the movie, and they received 2.16 million and 2.06 million.

Although the scale is smaller than "Charlotte's Troubles", it has extremely high efficiency, with an average of 56 people per game.

It is worth mentioning that "Love Saint" and "Charlotte's Troubles" are both works produced by the combination of "Light and Shadow Pictures + Happy Twist", and "Love Saint" is smaller than "Charlotte's Troubles", whether it is a roadshow or a reduction in the scale of screenings, it can be seen that the filmmakers have a more mature and accurate control of similar types of projects in terms of publicity and distribution, and how to use funds more effectively to reach the target group and release word-of-mouth under the premise of reducing the cost of publicity and distribution in the sluggish market environment.

In addition, "Love Saint" was originally scheduled to be released on December 30, but after Deng Chao and Sun Li angered Lin Xiaoguang, Lin Xiaoguang announced that it would be released for a whole day and would start at 18:00 on December 29.

This is a bit similar to the 4-hour release of "Tomb Robbery Notes" - on the one hand, it "exploded" the word-of-mouth before the official start of the New Year's Day file, and on the other hand, the box office of the raised file can be counted into the box office on the first day on December 29, which is more watchable in terms of data.

Before "Love Saint", the films on the market had an unfavorable reputation, and the battery life was insufficient, making it difficult to support the box office volume of the New Year's Day file, while the promotion of "Love Saint" can be regarded as a timely follow-up and supplement to the market, and enjoy the schedule dividend.

Judging from the life cycle of subsequent films, there is only one blockbuster in January, "Star Wars Story: Rogue One", and it does not coincide with the genre of "Love Saint".

In other words, if the reputation of "Love Saint" can be supported in the long run, then it will have a relatively sufficient growth space before the Spring Festival.

ps. I was blocked for 5 more chapters today.,Not only the reader's mood is affected.,My mood also fluctuates.,Big guy make do with it.,I really don't know what to say.。