The film market is booming, with new films being released every week, but it is difficult to reconcile, not everyone likes the same film, and in order to attract fans and even ordinary audiences to the cinema to watch the movie, the pre- and post-screening publicity work is very important.

To be honest, even if you don't have to shout hard, the box office of "Detective Chinatown" will not be bad, after all, the words director and screenwriter Zhang Junsheng are symbols of good movies for many audiences, and everyone is willing to contribute to the box office!

But no!

Any commercial film is to drain all the audience's enthusiasm for watching movies.

The purpose of publicity is to stimulate the curiosity and interest of potential audiences, and attract audiences to enter the theater to contribute to the box office.

In the past, Zhang Junsheng liked to challenge stereotypical film critics and advocate commercial films to save the country...

Now, this set is outdated, and few film critics dare to evaluate Zhang Junsheng's movies objectively, and they can't be objective...

Zhu Dake, Xie Xizhang, Wang Xiaoyu and other 'film critics' were all scolded and scared!

In the original time and space, Mr. Zhu Dake wrote an article "The Erotic Patriotism of the "Thirteen Hairpins"", which negated "The Thirteen Hairpins of Jinling" from the root;

Xie Xizhang personally awarded Zhang Yimou the Golden Broom - the Most Disappointing Director Award...

This time, they didn't dare to beep, netizens went crazy, it was really terrible!

It's hard to directly turn over all the old accounts from decades ago to you.

Who of these film critics hasn't seen a few things that are unsightly?

The republics have a bunch of beeps ...

"Those who can speak English are American spies, and those who can speak Russian are Soviet spies!" Mr. Qian Jin was killed like this...

The theme of "Detective Chinatown" is naturally not suitable for global release, and many of the jokes in it are only understood by Chinese people!

Unlike "Zodiac", the whole world knows 'Kung Fu'...

Therefore, Yuehua did not throw money in the United States, but only screened one or two shows in a small area, and the box office of a single theater was good, but it was impossible to expand the scale of screenings, according to the calculation of $890,000 in the first week, the total box office would be $3 million at most...

All the focus is on the mainland!

It cost 20 million just to hire marketing accounts and big V, plus normal promotion, posters, materials, ticket supplements, etc., adding up to at least 200 million!

Of course, there are also rumors like 'Zhang Junsheng was banned'...

Therefore, 410 million in the first weekend, although everyone is happy, it is also within expectations...

The proliferation of piracy made the staff speechless, so they could only coordinate with Du Niang and let them block keywords such as "Detective Chinatown" network disk and HD for a period of time...

In addition, it is necessary to work overtime to control the spread of piracy!

……

On the 24th, Suzhou, the roadshow publicity ended.

Zhang Junsheng received a call, and the company's staff was still deleting a bunch of links...

"What do you think today's netizens? You can watch a movie for 9 yuan 9, why watch pirated versions?"

Tong Yali, who was about to fall asleep on the side, scolded him: "... Nine dollars and nine is not money, right?"

“… Then don't look at it at all, watch a pirated version and discuss it with others, isn't it sick!"

“… Then may I ask Mr. Zhang Junsheng, have you paid the copyright fees for all the movies in your computer?"

"I'm studying... Forget it, let's talk about something else!"

Ya asked directly: "When will the filming of "Tang Detective 2" start?"

“… Next year, why are you asking this, "Tang Detective 2" doesn't have you!"

"I know!"

Tong Yali is already very content, and after signing Zhang Junsheng's studio, a bunch of scripts are found every day.

Her current work schedule is full, "Master of Hypnosis", "20 Years Old Again", and she also took over the TV series "Kite", "Ups and Downs"...

"Junsheng, does piracy have an impact on the box office of the movie?"

"Of course, generally speaking, piracy affects 30% of the box office performance of a movie!"

In other words, a movie with a box office of 100 million, if piracy is rampant, the final box office of the movie may be less than 70 million...

Of course, this one is for 2D movies!

For a movie like "Iron Man" that focuses on special effects, piracy can actually drive the box office...

If I am not mistaken, before the release of "Iron Man", the source of the film was leaked, and then the box office score of $95 million was successfully cut in the first weekend, almost becoming the second superhero movie to break 100 million in the first weekend after "Spider-Man"!

"So..."Detective Chinatown" will definitely be affected?"

“… Definitely, but the impact is not as great as it used to be!"

Zhang Junsheng nodded...

In the past, there were many reasons why domestic film piracy was repeatedly banned, among which movie tickets were too expensive was one of the important reasons.

The per capita income in the country is one-fifth that of the United States, but the ticket price is about the same as in the United States, which means that the ticket price is five times more expensive than in the United States.

But now, the ticket supplement has kept up, and most viewers can enjoy watching blockbusters on 9.9 - of course, if you watch the IMAX version, you can only buy it at the original price...

Moreover, as the mainstream movie-watching crowd gradually shifts to the post-90s, most mainstream audiences consciously resist piracy...

“… Let's see the box office at the right time. ”

Liu Haoran, who had not spoken, took out his mobile phone: "It's already 55 million..."

"It's okay, it's nine o'clock now, and there should be a rise of about 20 million in Haneng, and the decline on weekdays is less than 30 percent, a very reasonable decline!"

Zhang Junsheng estimated the decline, and then closed his eyes...

Don't look at what he said casually, he was actually a little nervous in his heart, after all, "Tang Detective" shouldered the task of defeating "Avatar"!

……

Back at the hotel, Zhang Junsheng didn't even take off his clothes, and fell asleep directly - tomorrow at six o'clock in the morning, he has to get up and go to Nan*Beijing, and then fly to Xi*'an in the evening...

In 10 days, you have to run all over the country in 15 cities!

Propaganda is much more tiring than filming!

"Tang Detective" is the first box office hit movie starring Tong Yali, she is very excited, and has always wanted to communicate with Zhang Junsheng, but unfortunately, the latter has already gone to sleep in the hotel, and when he leaves the hotel, a bunch of people follow, and there is no room for solitude at all.

Yami's box office return has been very good, and the first three movies she participated in, "Sunflower Seed", "Rose Fragrance", and "Flower Waist Daughter Red" belong to TV movies produced by the movie channel and do not need to be screened in theaters.

The first theatrical movie, "Purple House" broke 10 million at the box office, although it was not very high, but the investment in that movie was even lower, only 2 million...

The second theatrical movie is "Tang Detective"...

This development speed is much stronger than her 'best friend' Liang fan!

After all, Da Mi Mi has been rolling in bad movies, and except for "Chunjiao and Zhiming" and "Disappearing Bullet", there is no commendable work at all in the movies he has participated in!

She kept staring at the box office changes of "Tang Detective" until 12 o'clock, the data changed to 82 million, and the final box office forecast was updated by Eyesight: from the previous 1.8 billion, it was changed to 1.86 billion...

Satisfied, he took a screenshot of the picture and posted on Weibo: "Thank you to the audience, thank you to the director..."

There is also a photo of Zhang Junsheng sleeping dimly on the plane...