Chapter 347: Chickens and Ducks (1/6)
At the festival, the guests are of course very important.
The higher the status of the person who comes, the more it can represent the forced style of the film festival!
The development of the Shanghai Film Festival in the past few years has been really good!
The organizers have changed their positioning, no longer the previous 'Chinese films go global' but 'based on Asia, pay attention to the Chinese language, and support newcomers'!
This positioning is very accurate.
In Asia, there are three recognized A-category film festivals, Shanghai*hai, New Delhi and Tokyo;
The Tokyo Film Festival is still the boss, but the development momentum of the Shanghai Film Festival is very good, the Chinese market is too attractive, and the Shanghai Film Festival can invite many Hollywood bigwigs or international directors to sit every year.
The New Delhi Film Festival is a bit bizarre, and it is divided into odd and even years, which really has no gold content, and the Indian film market is difficult to enter!
Hollywood has hit a wall in all sorts of ways, let alone the rest of Asia.
Speaking of data, the proportion of Hollywood films in the Indian market is pitiful, accounting for less than 10% of the entire market...
They have Bollywood, which releases more than a thousand movies every year, and they produce and sell themselves, and they are very satisfied.
According to the development momentum of the Shanghai Film Festival, there is a good chance to change from Class A 3 to Class A 2, on par with Moscow, San Sebastian and Logano!
But that's the end of it, because the main competition unit is like a chicken rib, even if you win the Golden Goblet Award, you can't release it in the mainland, and you have to hand it over to the censorship department to take a look at it first, and the trading market is useless, the filmmaker brought the film over, set up a booth, and wanted to sell it, and then the organizer said: I'm sorry, we can't show your movie here, you can only buy a Chinese film and go back to play...
Buying and selling, at least there must be buying and selling, you can only buy, not sell, in the long run, who wants to come?
The perception of a new foreign director or a well-known director coming to the festival is: I brought my film, showed it twice, and then ate a xiaolongbao, and I got out...
There has been no real progress, no commercial exchange, not even an artistic exchange.
So what am I here for?
Therefore, although the film festival is in full swing every year, in fact, the entire film festival industry, new directors, the market, and the audience are completely broken.
The red carpet was in full swing, and the new directors who participated in the Golden Goblet Award below not only did not get any benefits, but also had to endure the lack of subtitles when their films were screened, and the audience walked around and spoke loudly.
Seeing your work so ruined is a personal uncomfortable feeling!
A young film festival just needs new directors, because you can't always grab the big three, only the talent cultivated by you in the film festival itself has become a master, and others will gradually recognize the level of a film festival.
……
"Do you know why I'm angry?"
"The tickets for the premiere of "The Great Wall" actually had a ticket disorder, and there were only 8,000 tickets in total, can you still make a mistake? When the host spoke just now, none of the audience and reporters below listened attentively! It can be seen how unprofessional the host is, is it so difficult for you to hire a more professional host?"
"Shanghai Film Festival, international A-class film festival, can it be a little more formal?"
"You invited us to come, and then we became foils, what's the matter? The moon in foreign countries is rounder and round, isn't it?"
"I like to lick them so much, why don't you go to the film festival and change the name to the Shanghai American Film Festival!"
Zhang Junsheng said a few words in a row, but he didn't leave any affection...
It was left to dry for half an hour!
Hold your breath!
He was the central figure in Cannes and Berlin, and even when he attended the meetings of the cultural department, he was the first few to speak, how great are you at the festival?
“… I'm sorry, I apologize to you on behalf of the festival..."
The host was so frightened that he quickly apologized, and he was about to kneel...
"No, it's not your question either, what did you just ask?"
That's it for the spirit of the whole city of Matsue!
There is no original cultural atmosphere of Beiping, no entrepreneurship and innovation and change spirit of Shenzhen, and no diversified and inclusive environment like New York and Paris!
After so many years of China's Internet, there is not even a well-known website in the whole of Songjiang, and there is not a single successful private enterprise...
The ideal of many locals is to become a white-collar worker in a Fortune 500 company for foreigners, and to pretend to be a "senior Chinese" among relatives and friends.
The host glanced at the direction of the organizer, and then continued to talk about the process: "... How can Chinese films break into the North American market?"
"The whole world is staring at the Chinese market, your question is completely putting the cart before the horse, and Hollywood is thinking about how to seize the domestic market every day..."
Ren Zhonglun of Shanghai Film Group interjected: "However, culture always has to come out!"
Facing Ren Zhonglun, Zhang Junsheng's tone was much better: "... Yes, I am also in favor of going out, but frankly speaking, East Asian culture is completely isolated from the entire West, and the East Asian cultural circle belongs to an independent civilization, which is influenced by historical factors, even the film master Akira Kurosawa, his films cannot be sold in North America!"
"And your movie?"
"I'm just lucky, "A Chinese Ghost Story" just met the North American audience's demand for oriental aesthetics, but "Crazy Stone" sold very poorly, and it didn't sell $20 million in the United States, or on the premise that it spent $8 million to promote!"
"The Great Earthquake is selling very well..."
"That's a disaster movie, it belongs to the scene, a big production, all over the world, there are many audiences who are interested in disaster movies!" Glancing at Ren Zhonglun, Zhang Junsheng continued: "In fact, in recent years, our branch in North America has helped distribute a lot of Chinese films, Mr. Huang should know that "Private Custom" was distributed by us, and the box office in the United States did not reach 600,000 US dollars, not even a fraction of the mainland box office!"
"So, I think let's take root in the mainland, of course it's good to go out, but the North American audience really has no interest in the culture of other countries at all..."
Ren Zhonglun: "The more difficult it is, the more we have to do it! This time, Shangying cooperated with Ms. Wendi Deng in "Snowflake Secret Fan", just to introduce Chinese culture to North America..."
Wendi Deng took over the topic: "The theme of "Snowflake Secret Fan" is the best in the world, and the whole world can share it, so we invited a distributor to distribute it, and the actors are also very good, so I will watch them. Chinese culture is so old..."
Zhang Junsheng rolled his eyes, Americans are very arrogant and arrogant, in their opinion, American film and television works are the best in the world, and they are not interested in film and television works from other countries and regions at all.
Zhang Junsheng is very famous in the United States, he is an idol of a bunch of young people, and the critics of "Crazy Stone" have blown up to the sky, and the box office has only reached 20 million...
Yes, Chinese culture is ancient, isn't African culture ancient?
West Asian culture, Mayan culture, and Indian culture are all very ancient, do you like to see Lao Mei?
"Actually, making films in China is more economical, we have good designers, and local teams, their salaries are relatively low, and they are also very good at learning..."
"In terms of cost, the scenes shot in Hengdian are very beautiful and cheap, which is definitely not possible in Hollywood. ”
Seeing that Zhang Junsheng hadn't spoken, the host couldn't help but ask, "Mr. Zhang, do you have any opinions?"