Volume 1 Section 158 Team Building
With the growth of knowledge, as well as being consciously cultivated and nurtured by Sha Zhengyang, Ning Yuechan also began to think long-term.
She admired Sha Zhengyang's earliest plan more and more, it was really an old plan, taking one step at a time and seeing three steps.
Boutique Dongfanghong is mainly the middle and low-end young group, Hongqi Daqu will be the low-end, especially the low-end ordinary consumer group, and the aged Dongfanghong is the middle and high-end group, but also the main product in the future.
But if you really want to play a leading role or a signboard, or shape a strong style, you have to have high-end and ultra-high-end products, just like Moutai's Feitian 53 degrees, and Wuliangye's 52 degrees, which is commonly known as Puwu.
At present, Dongfanghong's high-end liquor is still in the process of careful research and production, and is ready to be launched at the end of 1992, which is to use the old cellar wine of Hongqi Distillery in the early 80s as the base liquor to blend, and the quantity will not be very large, that is, it will be used to play the brand, and the price may be comparable to Feitian Moutai 53 degrees and Puwu.
This is also Sha Zhengyang's plan, which is to imitate the practice of drunkards in the previous life who became an instant hit, not only the wine should be good, but also the price should be more expensive than Moutai and Wuliangye, which was also a time of glory at that time.
Sha Zhengyang didn't say that it must be more expensive than Moutai and Wuliangye, but he also hoped to make a gimmick to completely start the forced style of Dongfang Red Wine, and only by going to that step can Dongfang Hong really be invincible in the wave of competition for 100 wines in the future.
"Sister Yuechan, we started a little late, and now we have stepped fast enough, to build a high-end brand, we can't be hasty, Lao Dong and Lao Hu are already very brain-burning, we can't be in a hurry, we must make sure that the products we take out make people feel that they are not worse than the taste of the eight famous wines, or even better, in order to convince the public, we also dare to vigorously market and publicize, otherwise we will only become a laughing stock. ”
Sha Zhengyang knew that he didn't dare to take this step quickly, this was the most critical step, and it was about whether the brand of Dongfanghong could really be established, and he must stand firmly.
"Zhengyang, I know, by the way, I heard that Secretary Huang will come to the county next week, do you think it is possible for Secretary Huang to come to our winery to have a look, even if it is five minutes?"
"I brought back our promotional materials in Sanxiang, as well as the market reaction in Sanxiang, including the introduction of many newspapers, and made them into exhibition boards, as well as the group photos of some leaders of Sanxiang at the award ceremony of our essay contest. ”
Sha Zhengyang immediately looked at Ning Yuechan differently, these Sha Zhengyang hadn't reminded Ning Yuechan, Ning Yuechan could actually think of it?
Seeing that the other party was so enthusiastic, Sha Zhengyang couldn't pour cold water on the other party.
In fact, Sha Zhengyang had already contacted Cao Qingtai.
Cao Qingtai also said on the phone that Secretary Huang will not come to Yintai for a long time next week, only half a morning, arrive at Yintai at nine o'clock in the morning, and it is estimated that he will return to the city at about half past ten, so it is unlikely to go to too many places.
If there is no accident, it may be to look at a township and choose one or two points in the township to take a look at it, and listen to the report of the county party committee on this work.
If you look at a township, you can only look at the west water.
Wang Jianming actually played a trick on himself, and Sha Zhengyang had to admire that his old classmate was really useful.
If it weren't for the scheming Guo Yeshan, who would have thought of this a long time ago, and preemptively attacked by hiding from the sky and crossing the sea, I am afraid that Nandu's hard work experience for several months would have become the wedding clothes of Xishui Town and the Organization Department.
However, Sha Zhengyang felt that even if Huang Shaotang didn't come to see it, this kind of preparation was very valuable and meaningful.
With the fame of the Oriental Red Wine Industry gradually spreading, especially in the market expansion of Hanchuan Province, it is inevitable that some customers will come to the factory for inspection, so this kind of publicity board will become a kind of heritage display.
If customers see that the wine of Dongfang Red Wine Industry is so popular in the Sanxiang market, it will inevitably affect their enthusiasm for purchasing, and even they will take the initiative to promote the Dongfang Red Wine Industry, in order to achieve a situation as hot as the Sanxiang market.
"Sister Yuechan, you have a good idea, I didn't expect it!"
Sha Zhengyang's face was full of joy and praise, which made Ning Yuechan's heart also beautiful, and then she was shocked, when did she care so much about Sha Zhengyang's praise?
The heart strings that had been collapsing in her heart seemed to be showing signs of relaxation, which made Ning Yuechan subconsciously tighten the strings again.
This feeling was actually felt by Ning Yuechan when she was in Sanxiang, as the two of them fought side by side for more and more time, and the relationship became closer and closer, Ning Yuechan's earliest precautionary psychology was gradually decreasing.
And Sha Zhengyang's shadow is also imperceptibly infiltrating his heart.
Although Ning Yuechan didn't want to admit it, she still had to accept the fact that she did have a good impression of Sha Zhengyang, of course, this did not involve anything else.
She felt that she might just feel that Sha Zhengyang was trustworthy, but this feeling still seemed to be constantly changing, which made Ning Yuechan have an inexplicable worry and fear in her heart.
She was afraid that something that shouldn't happen might happen, not yet, but what about going on?
The strange gaze that Sha Zhengyang occasionally revealed was fleeting, but Ning Yuechan knew what it meant, it was a man's unique desire for the woman he liked.
Sha Zhengyang didn't realize this, but was still full of praise: "With the development and growth of our Oriental red wine industry, the improvement of corporate image should also be put on the agenda, especially in the face of the scope and quantity of cooperative customers and even the grade are improving, our external and internal image of the enterprise needs to be professionally packaged, but the time is still too urgent, and we are even a little caught off guard." ”
"Zhengyang, you have to eat one bite at a time, the road has to be taken step by step, think about the situation of the winery half a year ago, the current situation, we have done a good job. Ning Yuechan brushed the hair on her forehead and calmed down, "Developing the market is still our top priority, just a Sanxiang market is not enough, we need to use this time when competitors have not yet recovered to expand the market." ”
"Well, it's not contradictory, Brother Kashiwa has to think about picking up these things at home. Sha Zhengyang groaned: "There are still too few people who can be used in our hands, He Wei is too young, and he still needs to polish for two years to be independent, and he still has to rely on you and Brother Mao in sales, but Dong Gong and Hu Gong in the factory have to manage production, and they have to engage in technology research and development of new products, which is a little unbearable." ”
As if remembering something, Ning Yuechan glanced at Sha Zhengyang and asked tentatively: "Zhengyang, in fact, there is another person who is quite suitable for our factory, if she comes, she will definitely be able to take care of the internal affairs of the factory in an orderly manner." ”
"Who?" Sha Zhengyang immediately thought of Jiao Hong.
"Jiao Hong, you must have thought of it too. Ning Yuechan pursed her lips and smiled, "Sister Hong used to work in the office of the Second Light Bureau, but she was also a temporary cadre, and later because of some reasons, she would rather come to the township, worked as an accountant in an industrial company, and later became the director of the office of an industrial company, she knows everything, and I ask her a lot of things I don't understand." ”
"Sister Yuechan, don't be presumptuous, your ability in sales is no worse than anyone else. Sha Zhengyang hurriedly cheered her up, "Sanxiang Market can't open the situation without you and Brother Mao." ”
"Okay, Zhengyang, don't praise me, if you want to say that anyone can be less in this winery, but you can't be missing, without your planning, we can't even find the direction of opening up the market, if you want to open the market directly in Hanchuan, there is no drama at all, Brother Mao said, if there is no plan for you, he will not jump to our factory at all." ”
Ning Yuechan was telling the truth.
Mao Guorong has sighed many times that without Sha Zhengyang's marketing plan, he would never have left his job in Quanxing Distillery to come to Nandu.
And the result was as he expected, with this plan and the execution of him and Ning Yuechan, he fought a super victory in Sanxiang and became one of the most popular liquor brands in the Sanxiang market.
"Jiao Hong is now the deputy manager of the industrial company, let her come to our winery, what position will she arrange?" Sha Zhengyang was also groaning, "Is she willing to leave the industrial company? Will Secretary Yu release her?"
"What, do you really think that the industrial company is a treasure? What kind of enterprises are there under the industrial company? Yu Kuansheng holds it as a treasure and refuses to let go, Sister Hong's deputy manager is purely a decoration, she is bored, there are things that can't be her turn at all, Yu Kuansheng will take care of it alone, Yu Kuansheng can't help Sister Hong leave." ”
Ning Yuechan pursed her lips, the beauty mole at the corner of her mouth trembled slightly, which made Sha Zhengyang's heart beat violently, this Ning Yuechan's face is really a mixture of tranquility and Gong Li, especially this beauty mole has become the finishing touch.
Sha Zhengyang frowned, "Sister Yuechan, if Jiao Hong is willing to come, and the town is also willing to let go, what position do you think is more appropriate?"
Ning Yuechan also hesitated and didn't speak for a while.
According to the current pattern, there are actually two distilleries under the Dongfang Red Wine Industry, one is Dongquan Distillery, which is now named the East Factory, and the other is naturally Hongqi Distillery, which is now the West Factory.
At present, Sha Zhengyang is the general manager of Dongfang Red Wine, who is in charge of all aspects, and the finance is also under his direct management.
Ning Yuechan is the deputy general manager and head of the sales department, in charge of sales.
Dong Guoyang is the deputy general manager, chief engineer and head of the production department, in charge of production and technology.
Hu Wenhu was appointed as the chief technologist and director of the R&D center of Dongfang Red Wine, mainly responsible for technology research and development.
Gao Baishan served as the deputy general manager, in charge of logistics, procurement and outreach.
Mao Guorong served as the assistant to the general manager and deputy director of the sales department, assisting Ning Yuechan in charge of sales.
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Brothers, smash the monthly pass!