There are many companies under it, and the interests of each company are different, and it is quite annoying to reconcile the contradictions between the companies, and more importantly, some people also deliberately create contradictions for you to reconcile. He vaguely felt that there was already such a trend, but it was not obvious yet.

After Zhang Zhao and Zhou Shi chatted, they made an appointment to have dinner together in the evening. Zhou Shi didn't care, there was no entertainment during this time, so he agreed.

In the afternoon, another wave of guests came, this time three designers: Ma Ke, Yang Minjie and Jiang Qiong'er.

If you are more concerned about current affairs, then you may know that Ma Ke is the exclusive designer of Peng Mama in the future. Zhou Shi is more interested in her idea of uselessness, as she said: "All people are in pursuit of usefulness, to be useful...... But what is useful in the present and what is valuable in the future are often different...... I don't think people are going to think about whether it's useful or not. I like uselessness in order to give it new value. The value is never in the object itself, but in the person who uses it. "Zhou Shi has always been a useless person in his previous life, and he often thinks that maybe useless is the best in life. For such a maverick person, he still admires it very much.

Yang Minjie is also a very remarkable person, known as the ghost talent in the design industry, including the German Red Dot, iF, Japan G-mark, the United States IDEA, the Asian Most Influential Design Silver Award and Forbes China's Most Influential Designer, including nearly 100 awards, I don't know if this small goal has been completed at this point in time, but he won the "Top Ten Outstanding Youth Award of China's Design Industry" by the China Guanghua Science and Technology Foundation in 2006, and his studio Yang Mingjie Design Consultant won the China Federation of Industry and Commerce. China's Top 10 Design Institutions". His philosophy may simply be summed up like this: the world in front of us is full of temptations, and we must learn to give up and be simple in our hearts so that we can concentrate on doing what really makes sense. The life full of force is really different, and this is also a guy who makes people envious, jealous and hateful.

Jiang Qiong'er's Chinese painting was taught by Cheng Shifa, and calligraphy was taught by Han Tianheng. She studied in France, has held many personal art exhibitions in Shanghai, and held a Joan Er art and design exhibition in Paris, and later joined hands with Hermes to create a domestic luxury brand "up and down", luxury this thing, Zhou Shi does not understand, but ordinary people do not know the luxury, it should not be called luxury, brocade night walk, low-key luxury is not the mainstream after all.

Zhou Shi hosted them at the headquarters of Guoke USA in Santa Clara, the heart of Silicon Valley, where well-known companies such as Intel, Nvidia, Sunrise and Netflix are among them.

After some polite words, Zhou Shi took them to visit the company of Guoke, especially the design department of Guoke mobile phone. It can't be said that their design is not good, after all, it is Silicon Valley, where elites gather, although there are no master-level craft design masters, but there must be elite-level ones. The three designers invited by Zhou Shi are still very young, and there should be some designers here who have a design level that surpasses theirs. After that, Chen Wen also took them to visit Apple's headquarters and Apple's retail stores, and experienced Apple's various products. Finally talk to them formally!

"The three of you have worked hard, and during the two-day visit, I think everyone should know some of my thoughts!" Zhou Shi

"Zhou always wants us to learn Apple's design philosophy and design for your Shell phone," Yang Minjie said as the only male among the three

"No, I know from various sources that all three are very talented designers, and if we just learn to imitate, we are not doing badly now, what I want is to surpass. Or it doesn't have to be surpassed, but to reach the same level of design as Apple!I think you should have a deep understanding of Apple's craft design, right?" Zhou Shi has seen a lot of art and design products that use Apple, as if other products can't meet their beauty, although I don't know if these three are the same, I can't be wrong.

"Apple's process design, it's a really difficult challenge. "Yang Minjie

"Jonathan Yves joined Apple at the age of 25 and became a master in the design world, you probably don't think that Jonathan's design can't be surpassed!"

"It's not that he can't be surpassed, but in the direction he is going, even if he goes beyond it, it doesn't make much sense. "Yang Minjie

"Can't you go out of your own way?" Zhou Shi

"The design on the phone is difficult, and we have very little room to get our hands dirty," Yang Minjie

"So, you don't have faith?" Zhou Shi

"What kind of style do you need us to design, and what are the requirements?

"My requirements for you are very vague, but it is very difficult, I hope that the products you design are not only a product, but also give people emotional resonance!" Zhou Shi

"You're too strong!" Yang Minjie

"This is IMac, MacBook can do ......" Zhou Shi

"Mr. Zhou's challenge is too difficult for me, I'm afraid it ......" Jiang Qiong'er

"I want you to do me another favor, the sale of Guoke mobile phones needs to establish a physical store. I hope that the design of physical stores has more fashion elements, and it is best to combine them with our design culture, just like a luxury retail store full of beauty and enjoyment!" Zhou Shi knew that Jiang Qionger had experience in Hermès window design, although it was far from enough, but he could not hire the CEO of Burberry now, and he also wanted to try to see if he could create one or two design masters, after all, designers who lack practice cannot become masters.

"Ahhh

Zhou Shi knew that his actions were a bit unbelievable, and Apple's physical stores were not as full of design beauty and lofty feeling as they were later.

Most high-tech electronic products tend to be more consistent in terms of performance and user experience, which is inevitable in the development of science and technology. In order for a product to succeed in such a market competition, it must have its own unique place. Time Android may not be successful, even if it succeeds, it may not be very attractive, even if Spreadtrum's chip is stronger than MediaTek, it will not be much better than Qualcomm. It can be said that the future of Guoke is very difficult, and if you want to distinguish it from other ordinary brands, you must have something unique about it. And design is the most likely place to make a breakthrough, but also the most uncertain, it relies too much on the play of individual geniuses.

Zhou Shi didn't let them make a decision on the spot, and he didn't elaborate on the treatment if they were hired. However, he promised: the chief designer will definitely be a member of the high-level management of Guoke, and the treatment of excellent designers will be the top in China. And if they are good enough, Zhou Shi is willing to use his own resources to help them develop, so that they have the opportunity to realize their ideals in the future.

Sincerity has been given, but Guoke will not limit the target to these few people, although the strength and fame of Guoke for those who have achieved fame and fame of the world-class design masters do not have much attraction, but a rapidly developing international brand will always make many people flock to it, fame and fortune is a good thing, most people can't escape, no matter how talented designers also need opportunities. Guoke is the best opportunity for Chinese designers to step onto the international stage, of course, this opportunity may not be seen by everyone, and those who see it may not be able to grasp it.

(End of chapter)