Chapter 264: Atari & Company
Simon Hodge immediately sent people to expand the Firefly Playhouse, and it is expected to build 2,000 Firefly Playhouses across the United States.
Japan, South Korea, and Europe are also key regions for the game industry.
For this reason, Simon Hodge has organized two overseas teams, one for Europe and one for Japan and South Korea.
China is a country with a large population, but the Internet has been open for less than two years, and the Internet fee is very expensive. With the exception of some universities, governments, and research institutes, ordinary people simply cannot afford to use the Internet. In addition, there are few computer users, and at present, Chinese games are more popular in red and white game consoles and arcades in video game rooms!
Little Overlord has a lot of fun!!
Xiaobawang's copycat Nintendo's FC game console is a hot mess in China! Speaking of Xiaobawang, Henry was still a loyal user of Xiaobawang in his previous life. Duan Yongsheng took over Xiaobawang in 1987, and then changed the company's development direction, imitating FC game consoles, and in just three years, Xiaobawang Company developed from a company with a loss of millions to a large company with a market value of more than 1 billion yuan!
The Xiaobawang game console is cheap, two or three hundred yuan a piece, while Nintendo's FC costs more than two thousand.
Pirated game cartridges,It's so awesome.,You can N+1 games.。 And genuine games are generally just a game! Not to mention the game, it is also expensive, dozens or hundreds of dollars a game cartridge. Pirated game cassettes cost only 10 yuan! As you can imagine, genuine games can't be sold at all! There are only a handful of people who use FC game consoles and play genuine FC games in China. It's not that there are no players, on the contrary, there are more players in China than in Japan, but they are all using piracy.
Nintendo is helpless about this!
It's the same with arcades, all kinds of pirated arcade machines. The graphics are poor and the operation is poor, but some of them are already very good to play, and they are also liked by many Chinese players.
If you build a firefly game house in China, you will inevitably lose money!
In particular, the main game of Firefly Playhouse is still computer games, and there is obviously no market in China.
At this time, there were very few 10,000 households in China. Not to mention buying a computer, a computer costs tens of thousands of dollars. The price of an ordinary computer in the United States is about $1,000, and you have to pay tariffs when you enter China. Anyway, if the computer is not expensive, it will not make money!
As for China's local computer companies, they are equivalent to assembly companies, and all kinds of components have to be purchased from abroad. Can it be cheaper?
However, some shrewd and cunning businessmen have taken advantage of it. In 1993, Xiaobawang Company launched the self-developed Xiaobawang computer learning machine, just because it brought a keyboard and mouse, it was sold as a computer, and it was sold very hot, and the next year it even invited Jackie Chan to make an endorsement - "Before, I used my fists to fight the world. It's the computer age, and my son wants to use Xiaobawang to fight the world"!
But that thing can play real computer games. Are you kidding......
The popularization of computers in China will have to wait for many years, and at the beginning there will be computer rooms without the Internet, and usually, there are only a few computers in the room, and there are only 10 computers in the room. However, even if there is no Internet. The cost of boarding the plane is also very expensive! The price may vary from place to place, but in Henry's hometown in his previous life, it was 10 yuan an hour! Don't look at the price, you may not be able to find an empty plane!
And after that. China has pulled a few more submarine fiber optic cables, and the Internet fee has been reduced, and at that time, Internet cafes will rise!
Henry's support for Firefly Playhouses is very strong, and in addition to the 2,000 in the United States, 2,500 will be established in Europe, 1,000 in Japan, and 500 in South Korea!
As for Chinese mainland, a firefly game house will be built in each of the first-tier cities, which should be used for publicity.
Building so many firefly playhouses, if the business is not good, wouldn't it be a loss?
Henry thought about this problem, at present, video game consoles, palm consoles, game cartridges, CDs, arcades are still big sellers, but in the future, with the rise of online games, perhaps no one will buy game CDs. At that time, people were downloading games from the Internet, and Firefly Game House needed to think about new profit points!
The essence of the Firefly Game House is to operate game products, so sell game peripheral products and develop a variety of rich game peripheral products, such as toys, posters, clothing, accessories, comics, etc., one can make money, and the other can also promote the game!
If it is a classic game that has endured for a long time, Firefly Games can even build a game theme park......
In August, Firefly Games was unlimited.
Online and offline double harvest, which is enviable.
From the day the game disc was released, the disc production plant has not stopped working, and is fully engaged in the production of Doom and Warcraft 1 game discs. Up to now, in just over 20 days, the two game discs have sold a total of 10 million copies, and at the price of $100 a game disc, Firefly Games has $1 billion in offline revenue alone!
"The King of Fighters 1992" also sold well, with 200,000 orders in the United States alone, a single arcade machine selling for $3,000 and earning $600 million!
"The King of Fighters 1992" is more popular in Japan than in the United States, selling 250,000 arcade machines and earning $750 million. The main game rooms in Japan have already purchased "The King of Fighters 1992", and Japanese newspapers have reported: ""The King of Fighters 1992" is another masterpiece of Capcom, which is more classic than "Street Fighter 2"!"
Capcom has always been imitated, never surpassed!
Capcom made Street Fighter 2, and as a result, all arcade manufacturers were imitating it!
However, while everyone was imitating "Street Fighter 2", "The King of Fighters 1992" was born!
"The King of Fighters 1992" has surpassed "Street Fighter 2" in all respects. In other words, the game that everyone is imitating now is already an outdated game. If you've played The King of Fighters 1992, you'll never want to play Street Fighter 2 again!
This year, Capcom will be crowned the king of arcades for "The King of Fighters 1992!!"
Numerous media reporters rushed to Capcom Co., Ltd. for interviews, and the company's spokesman said in an interview with reporters: "It can be seen from "The King of Fighters 1992" that this game is a series. We will also release "The King of Fighters 1993", "The King of Fighters 1994" and so on in the future, as long as players like it, we will continue to do it! Every time we release a sequel, we will add new characters and at the same time, make some improvements to the game. ”
The reporter asked: "Has "The King of Fighters 1993" been approved?"
"Yes! for now. We've officially decided to add two new characters, and of course, we can't rule out adding more in the future of the game!"
The reporter asked curiously: "Excuse me, who are these two new characters?"
"Hehe, the first one is a Chinese panda, a kung fu panda, how about it, isn't it fun and interesting? You're going to love it!As for the second one, it's ...... kept secret for the time being."
Although Capcom Co., Ltd. was highly praised by the outside world, and the arcade market was also greatly exaggerated, Henry knew that the arcade market would shrink seriously in the future! Therefore, Henry had decided that Capcom Co., Ltd. would begin to transform, of course. The pace can be slower and not completely transformed. You can make arcade machines and develop video games at the same time!
Capcom's classic "Resident Evil" can be on the agenda!
Four or five months ago, Atari Inc., the former hegemon of the gaming industry, released their latest 32-bit game console, the "Black Panther," with the intention of returning to the video game console and regaining the number one spot in the gaming industry! However, the "Black Panther" console occupies less than 2% of the market share. A complete failure!
The price of the Atari "Black Panther" is twice that of the Nintendo SFC, which is completely uncompetitive, and it is normal to be beaten.
Atari had sales of $2 billion in 1982 and profits of nearly $400 million. However, by 1983. At the beginning of the production of the terrible game "ET", Atari began to decline, losing $500 million this year, and then losing money year after year!
In 1984, Atari's parent company, Warner, couldn't hold on and sold Atari to the billionaire Tra Meyer for $300 million.
Tra Meyer is confident that she can help Atari get back to the top!
However, after a few years, Atari still suffered serious losses, and Terra Mayer, who was losing money, wanted to vomit blood! This time, Atari carefully built the "Black Panther" game console, and wanted to make a hard fight with Nintendo, but as a result, it was a bloody encounter. Terra Mayer is already desperate for Atari and is letting out the wind, whoever wants to buy it, hurry up......
In his previous life, no one wanted to buy it, so Tela Mel could only hold on, and finally gritted his teeth and said: "Damn, Lao Tzu fights, I don't believe that I can't do Nintendo!" As a result, in 1993, just a year apart, Atari developed a 64-bit game console that shocked the world in one go, and this time, the name of the game console was even more domineering, called "Jaguar"!!
It's a pity that both the panther and the jaguar end up being sick cats......
In this life, if others don't buy it, it doesn't mean that Henry doesn't buy it. Atari is still very good, and in 1993 it was able to develop a 64-bit "Jaguar" game console? Technically, it is not inferior to other companies, and Atari has many patents and game copyrights, and in addition, Atari is a kind of sentiment in the hearts of Americans, and it is a memory of youth! The Atari brand alone is already worth a lot of money.
In the future, there will be film companies that use the IP of Atari to shoot movies, which is very popular, and it is not inferior to those super IPs.
Sony has a lot of money, and when it released the PS1, it was sold at a loss, in order to occupy market share, and when Microsoft released the XBOX, it lost billions of dollars, also in order to occupy market share. In the end, Sony and Microsoft successfully counterattacked and stood up with Nintendo!
Atari doesn't have the financial backing, and it doesn't have the backing of a third-party game company, so how can it compete with Nintendo?
There is no doubt that failure is inevitable!
This time, since Terra Mayer was going to sell the Atari Company, Henry sent someone to contact him.
He bought it from Warner for $300 million, but now Atari is losing money, and when Henry sent someone to ask for the price, Terra Mayer only dared to shout $100 million!
Well, look at you so miserable, 100 million dollars is 100 million dollars!
Henry soon signed a deal with Terra Mayer. Henry originally wanted to merge Atari into Williams Electronics, after all, developing a game console would involve a lot of hardware. But looking back, Firefly Games is so famous in the game industry, if Atari is merged into Firefly Games, whether it is a third-party game provider or a player, they will look at Atari differently, and the probability of its return to the top will be higher!
After the acquisition of Atari, Henry inspected the company.
The Atari company was sold back and forth, and many people must have felt a little uncomfortable. Henry held a meeting, and at the meeting, he talked a lot of words of encouragement, talked about the glorious history of Atari, and talked about the talents who went out from Atari, such as Steve Jobs, who founded Apple, and so on.
"Atari's predicament is temporary, but I believe that there is no difficulty that can stump you! Hemingway wrote in "The Old Man and the Sea", "You can destroy me, but you can't defeat me"! We will never admit defeat, failure will only make us stronger!! since the 32-bit game console 'Black Panther' has failed, then next year we will make a 64-bit game console 'Jaguar', Tiger Roaring Mountain Forest, we are the king of the forest!!"
As soon as Henry finished speaking, the employees below shouted excitedly, and many of them actually learned the cry of the tiger and let out a deafening roar!
Seeing this, Henry nodded secretly, the military heart is available!
Subsequently, Henry gave them benefits, raised their wages by 20 percent, and launched an equity incentive plan! At the same time, in order to strengthen Atari's R&D department, Henry transferred many technical personnel from Williams Electronics to work at Atari!
Henry's acquisition of Atari could not have been unaware of to the outside world.
At this time, the front pages of American newspapers were full of news of Henry Williams' acquisition of Atari Corporation. News was also airing on television, with Terra Mayer giving an interview in which he admitted to selling Atari to Henry Williams.
"Atari is a flag in the American gaming world, and it shouldn't fall in my hands! Now that I've found a new owner for it, I'm confident that Mr. Henry Williams will bring Atari back to the top!!"
The news quickly spread across the globe.
Nintendo couldn't sit still anymore, it was like burning eyebrows. President Yamauchi Pu was still on vacation in Hawaii with his wife, and after two days of warm storage, as soon as he heard the news of Henry's acquisition of Atari, he hurried back to Japan, and immediately held an emergency meeting!
Sega was also in a hurry like ants on a hot pot and hurriedly held a meeting.
And global gaming companies are also in a meeting!
According to a number of industry veterans, "the video game industry has finally come to reshuffle the cards!!
(To be continued.) )