Chapter Ninety-One: Let's Do It Ourselves!
"Huaguo Film does not have its own channel network, so it can only borrow a boat to go to sea... This is tantamount to giving up the initiative, we can cultivate our own distribution channel, but we must be prepared for ten years It will be difficult to make a profit..."
"Isn't your company having a great time working with Disney?"
As soon as these words were finished, some experts immediately raised objections...
"Isn't it enjoyable? "Kung Fu Panda" is done by ourselves from idea to production, but Disney accounts for 70% of the profits!"
"Just because they have the ability to distribute globally, so we have to rely on them, so far, "Kung Fu Panda 2" has not been established, why? Isn't it because we can't get along, we want higher returns, we want to invest ourselves, Disney only needs to be responsible for distribution, or not, people want sixty percent of the income, you don't agree, it's not okay, because the copyright is shared!"
The expert looked pity: "You didn't give them the copyright at that time!"
Zhang Junsheng really wanted to slap him in the face, but he was still patient: "... People invested 80 million dollars, and you don't hand over the copyright, is it possible?"
"You can invest it yourself, 80 million dollars, and you can't take it out..."
“…”
Do these experts really study movies?
Market supply and demand can't be counted as simple as anything?
"We have a special overseas promotion company, trying to build ourselves into a national platform for the export of Chinese films in the future, in addition, the State Administration of Light and Madness has successively participated in film festivals and held film exhibitions in Russia, the United States, France, the United Kingdom, Germany, Italy, Israel, Korea, Japan, Brazil, Iran and other places, and used various platforms to recommend excellent Chinese films to the world..."
“…”
Finally found the reason!
Promoted by the power of the state, this thing is the most unreliable, because the profits created cannot flow directly into one's own pocket!
And the policy is changing every day...
Coupled with the fierce rise of the mainland market year by year in later generations, the mainland market alone is enough to complete the KPI plan, who is willing to invest in overseas markets?
waited until he came back to his senses, and then found that Korean films had occupied the market that originally belonged to Chinese-language films, not only Korean films, but also Asian films such as Southeast Asian films!
Confused...
Go ahead and play your own with closed doors!
"There are still too few works that rely only on film festivals to sell, and there are too few film companies that come to participate in Chinese film festivals... We have to have our own distribution company!"
Minister Luo spoke: "Your idea is very good, but there is no possibility of realizing it now. Haitui Company only has 3 million funds every year, and it is overstretched to hold film festivals, and it is impossible to run a distribution company. ”
"Then please give me the minister's authorization, and I'll do it!"
“… Let's talk about that!"
Minister Luo glanced at Zhang Junsheng.
This is not a one-sentence thing, what Zhang Junsheng wants is not the right to run a distribution company, but to monopolize the export of Chinese films...
If you think about it, you know it's impossible...
This right is given to you, what should I do with China Film and Huaxia Film?
……
At the end of the seminar, everyone walked out of the conference room in twos and threes.
“… Old Don, a North American distribution company must be established, if it really can't work, just acquire a small company with distribution capabilities!"
"Got it!"
Tang Ningyu nodded, Disney accounted for a large part of the profit share of "Kung Fu Panda", not only Zhang Junsheng felt aggrieved, Tang Ningyu was also depressed...
The distribution rights of "Despicable Me" must be in your own hands!
"The last two parts of "A Chinese Ghost Story" can be launched, and we try to drag it out as much as possible in terms of global requirements, and the overseas share should be at least 30%, and the profits of North America... We can do without!"
“… Isn't it?"
Lao Tang almost jumped to his feet, the North American box office of "A Chinese Ghost Story" exceeded 100 million, and you don't want DVD copyright and network copyright?
"How can it be so easy to talk about, people spend money on publicity, but they also want to make money..."
The third master walked over: "Junsheng, Ning Yu, do you have time?"
“… Of course. ”
……
China Film is separated from the Film Archive by a wall, and it didn't take a few minutes to enter the third master's office.
The assistant made tea, and the third master took a sip: "You Yuehua want to set up a distribution company?"
“… Yes, there are plans to do so!"
"Dedicated to North American marketing?"
"Well," it's good to talk to someone who understands, and Zhang Junsheng doesn't beat around the bush: "The overseas sales of "A Chinese Ghost Story" are almost 200 million US dollars, and the local box office in North America is almost over 100 million, this part of the box office has nothing to do with us, just because there is no distribution channel, and we are greedy!"
“… You guys released the sequel yourself?"
"I thought, unfortunately, the copyright is shared!"
Zhang Junsheng shook his head...
The third master sighed, and after a while, he spoke: "Huayang is going to shoot "Red Cliff", do you know?"
"Red Cliff"?
What does it have to do with Yuehua?
Tang Ningyu spoke: "I know, it is said that I found Director Hu Zongming..."
"What do you think?"
Tang Ningyu glanced at Zhang Junsheng, and then answered: "It's very interesting, the whole East Asia belongs to the Chinese cultural circle, it is culturally homologous with ours, and you can appreciate the same story, the theme of "Three Kingdoms" has always been very popular in the Wa Kingdom!"
"I also think it's good, the TV series "Romance of the Three Kingdoms" sold more than 5 million US dollars, which caused a sensation in the entire literary circle, and we will definitely make more money by filming "Red Cliff"!", the third master continued: "... Is it possible to connect with Hollywood?"
Without Zhang Junsheng opening his mouth, Tang Ningyu replied: "... They can't even figure out the names of the characters of the Three Kingdoms, so how can they understand the story?"
"Then if I give you the right to sell "Red Cliff" in North America, how much box office can you achieve?"
Zhang Junsheng thought for a while: "... There are almost 5 million Chinese in North America, and there are about 100 theaters in the places where Chinese people live, and they can achieve a maximum box office of 3 million!"
"Okay, then I'll sell you $1 million!"
Damn, take advantage?
How can it be so simple to release a movie, and it can be released with a mouth?
Why is the theater on you?
Director Hu Zongming's face has long been lost by himself...
In the original time and space, the total box office of "Red Cliff" in North America was 600,000 US dollars, which was miserable!
Why did "A Chinese Ghost Story" sell well?
Because the entertainment effect is very sufficient, and the fights inside especially highlight the setting of kung fu!
The only Chinese movies favored by Americans are kung fu films, and entertainment comes first, they don't play deep, and they are especially not interested in epics, unless there is a strong entertainment component in them, such is the success of "Troy", and then "King Arthur" and "Heavenly Dynasty" will be defeated, and their own films are still like this, not to mention "Red Cliff".
Tang Ningyu explained: "... No, Sanye, if "Red Cliff" is the first independently released Chinese film, the publicity funds that need to be invested will be at least 2 million, and if we take another 1 million to buy the copyright, we will definitely lose money!"
"Moreover, I am very optimistic about the North American sales of "Red Cliff", if China Film has an idea, it can authorize the North American copyright to us, and we will charge a distribution fee according to international practice!"