Before arriving, Feng Han answered a phone call, it was Wu Yuan's.

Feng Han almost forgot who he was, and later remembered that the boss of Jiguang Animation, the director of "The Legend of Nezha", Feng Han's little tadpole looking for his mother and the magic pen Ma Liang were handed over to him.

"Little Tadpole Looking for Mother" is a great success, and the ink style animation has won numerous awards abroad and has become a representative work of domestic animation.

After two years of meticulous work, "Maleon", an animation film that combines ink and 3D technology, has also been completed.

Director Wu called over to tell Feng Han about it, "I plan to put the movie on the Spring Festival schedule." ”

"So confident in your work? The Spring Festival file has the popular animation series of Prince of the Forest. ”

Wu Yuan is full of confidence, "Our magic pen Ma Liang surpasses any part of the Prince of the Forest series in terms of technology, investment, and suitability for all ages, the only deficiency is that it does not have the popularity accumulated by the previous work, but I believe that word-of-mouth fermentation will make the box office have a good result." ”

"Then I will congratulate Mr. Wu in advance. Feng Han said with a smile.

"But I still have a little problem here~" Wu Yuan said embarrassedly.

"What's the problem?"

"Because of the overrun of production costs, we don't have the money to do publicity and distribution now, so we want to cooperate with Dingfeng, and then, when it comes to publicity, can you pay for the publicity and distribution costs in advance, and we can take another step in terms of sharing ratio~"

"Can cartoons be overspended?" Feng Han wondered, "How much does your production cost?"

Wu Yuan said a number that startled Feng Han.

"180 million! Mr. Wu, your overspending is too great, the original planned cost should be less than 100 million. ”

"It's tripled compared to the original cost, because too many new technologies have been used, and these new technologies have brought the strength of Yoshimitsu Animation to a new level. Wu Yuan told the truth.

Feng Han shook his head, this old man is too capricious, what is the concept of 180 million?

Now the box office record of Daxia's local cartoon is 260 million, a rice cartoon.

With a production cost of 180 million, plus publicity expenses, it is almost impossible to recover the cost locally, and it must be 100 million higher than the box office of the original record to have a play.

The appeal of domestic animation in the world has always been weak, and it is not as good as live-action movies, and how much you can make in the overseas market depends on luck.

It can even be concluded in advance that it is difficult for this film to recoup its cost at the box office, and it can only be pinned on derivatives.

Let's just say that the "Prince of the Forest" series, which has been popular, the production cost is usually controlled at about 50 million, the production cycle is one year, the fifth part of the recent series, the domestic box office is 200 million+, and the global box office is nearly 300 million, which is the maximum limit of domestic animation.

Relative to its cost, such a result is definitely a lot of money, but "Magic Pen Ma Liang" needs a higher box office to do it.

Feng Han couldn't help but agree, the peak of this movie also invested a part, as well as his father-in-law Su Minghe, but with the increase in Wu Yuan's production costs, their proportion has become smaller, Feng Han doesn't know these things, but his mother must be clear.

Wu Yuan said again, "Lord Feng, I can let you see the movie now, and you will definitely have confidence after watching it!"

Feng Han: "Let's let my mother watch it first, I'll watch it when I have a chance later." ”

hung up the phone, Feng Han came to the place where the meeting was held, in addition to Feng Han, there are also Wu Guangjing, the president of the Film Association, and Zhao Huge, the director of the Propaganda and Distribution Department, in addition to the people of the Film Association, and a middle-aged man who looks like a teacher.

Wu Xuanyu introduced Feng Han to Mr. Zhong from the Academy of Arts, who served as a judge for the Grand Image Award for three consecutive years.

Teacher Zhong doesn't talk much, but he is not arrogant, and in front of Feng Han, there are not many people who can be proud.

Although they all said that Feng Han should be the chairman of the jury, there is also an organizing committee above the jury, the chairman is Wu Xuanyu, and the vice chairman is Wu Guangjing.

The organizing committee is responsible for the entire process of the Grand Image Award, as well as the selection of appropriate judges.

Wu Xuanyu thought a lot last night, and worked hard to make a new plan.

"I have decided that from this year onwards, the Big Statue Award will be renamed the Big Image Festival, the University Student Film Festival!"

Wow, so bold.

Feng Han praised it, and Wu Xuanyu continued, "In the past, the Grand Image Award was to play the shortlisted films in one day and present them in one day, and there were many irregularities, but now, I plan to extend the time to nine days, starting from the weekend and ending the next weekend." ”

"After such a long time, can we fill in our content?" questioned Zhao Huge of the Film Association.

"This requires your sincere cooperation, I plan to cooperate with our big film festival with outside film and television companies to promote their films at the big film festival......" When he said this, Wu Xuanyu looked at Feng Han, as we all know, Feng Han has a film and television company.

Wu Xuanyu continued, "For example, the advertising space in the canteen, the placement of roll-up banners in the dormitory, we can do all of this, a university can influence tens of thousands of people, maybe not much, but if we can cooperate with other schools, it will affect hundreds of thousands, millions of people!"

And college students are not only the main force of film consumption, but also the main force of film publicity, as long as the quality of the film is hard enough, dare to hold screenings at our big film festival, then college students will naturally spontaneously promote and help spread fame. ”

Hearing this, Feng Han couldn't help but think of Wu Yuan and "The Magic Pen Ma Liang".

Wu Xuanyu said, "The nine-day big image festival, you can invite the works of outside film and television companies to come over for the premiere, and the signboard of our Guanghua University is also very loud, it shouldn't be too difficult, since the movie is invited, can the stars who play the movie be invited to be judges."

And with star judges, will it be easier to attract alumni to pay attention to our activities, so that the influence of the festival will become greater? ”

"This is a virtuous circle!" Mr. Zhong exclaimed, "but it is difficult to find a breakthrough in the cycle." ”

Wu Xuanyu nodded, "Indeed, but those companies that are about to release films in the near future should be relatively easy to contact, they will be our main target, when the goal is determined, the judges are determined, we also have to carry out targeted publicity, not only to promote our own activities, but also to help partners promote their films."

Best, you can get the event funds from them, after all, nine days, if you want to make the event beautiful, the funds are essential!"

As he spoke, Wu Xuanyu looked at Feng Han, "Senior brother, what do you think of my new activity process?"

Feng Han touched his conscience and said, "Although some places are not detailed enough because of the hasty preparations, but the activity, who doesn't cross the river by feeling the stones, I think you can give it a try." ”

"You are half an insider, do you know which company is going to release a new film recently?" Wu Xuanyu asked again, looking at Feng Han expectantly.

Feng Han nodded, "In October, the pinnacle of "Ancient and Modern Wars of Qin Warriors" will be released, and in November, Watermelon Entertainment's "Lovelorn Season" will also be released, I think we can all fight for it~"

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