In the face of this level of professional investors, Wang Ye also has to admire, Berkshire can continue to make profits for decades, which obviously makes sense.

"However, it's still too early, even if you wait until the best products are made in the Chinese market, you can invest again. Wang Ye said embarrassedly.

"Let me tell you a story. Buffett said with a smile, then beckoned the waiter to come over and took another glass of red wine.

"Sir, what do you need a drink?" the waiter asked Wang Ye by bending down.

"No need, thank you. Wang Ye said politely.

It wasn't until the waiter walked away that Buffett told a story......

"That's a story I've told Berkshire shareholders before. ”

"We at Berkshire have a huge investment in Coca-Cola. ”

"And investing in Coca-Cola, this is an example of how incredible, as the chairman of an investment company, I react to an investment opportunity, no matter how vague or cleverly disguised, but not incredibly fast, but incredibly slow. ”

"I remember the first time I drank Coca-Cola, either in 1935 or in 1936, when I was either five or six. ”

"But I know for sure that in 1936, when I was six years old, I started buying Coca-Cola from the Buffett & Sons grocery store that my family owned, which was equivalent to six bottles of 25 cents at wholesale. ”

"And then at a retail price of 5 cents a bottle, it was sold everywhere around our house. In this way, you can earn 30 cents by selling 6 bottles, deducting the purchase cost of 25 cents, the gross profit is 5 cents, and the gross margin is 20%, which is quite high. ”

"In the process of running around this high-margin retail business, I fully observed that Coca-Cola is amazingly attractive to consumers, and the commercial development potential of Coca-Cola products is amazing. ”

"After selling Coca-Cola on the street in 1936, to 1988, when I invested in Coca-Cola stock. Over the past 52 years, Coca-Cola products have become more and more popular, more and more popular, and have taken the global market by storm, and I continue to notice that Coca-Cola has maintained its original exceptional quality. ”

"However, during these 52 years, I personally deliberately avoided Coca-Cola, and did not even buy a single Coca-Cola stock, but invested most of my personal assets in the shares of tram companies, windmill manufacturers, anthracite coal manufacturers, textile companies, shopping coupon issuers, and so on. ”

"It wasn't until the summer of 1988 that my brain made a connection with my eyes. ”

"At that point, my feelings about Coca-Cola immediately became both very clear and fascinating. In the 1970s, Coca-Cola's development was a bit off track, and in 1981, Roberto Goizueta was hired as CEO, and Coca-Cola had a new look. ”

"Don Keough used to be my neighbor across the street from Omaha. Guo Sida and Keogh worked together to rethink and gather the company's development strategy for the first time, and then vigorously implemented it. ”

Thanks to the cooperation of the two of them, Coca-Cola, which is already unique in the world, has gained new momentum, and sales in overseas markets have exploded. ”

"Of course, we should have bought Coca-Cola stock a few years earlier, and we should have bought it immediately after Justa and Keogh started managing the Coca-Cola Company in 1981, and we would have made a lot more. ”

In fact, if I had figured this out in the past, in 1936, when I was 6 years old selling Coca-Cola on the street, I would have persuaded my grandfather to sell the grocery store and buy all the money into Coca-Cola stock. ”

"I've learned my lesson! The next time I encounter a very obvious and attractive investment opportunity, my reaction time will be greatly reduced to less than 50 years!"

……

Speaking of this, Buffett stared at Wang Ye with blazing eyes: "Wang, do you now understand why I want to invest in the best products when they are not listed?"

Of course, Wang Ye understands, isn't it just that Buffett has been advocating to only buy cheap stocks, and only buy the right cheap stocks.

However, why, I prepared for two years to lay the foundation, and now that the time, place and people are in place, I started to prepare.

And Warren Buffett is going to buy shares in the best products, isn't this to pick peaches?

"Mr. Buffett, please make one thing clear, that is, my shares in Meigou.com are only 300 million shares, accounting for 25%. At Preferred Company, my shares account for more than 70%!" Wang Ye said with a smile.

The implication of his words is obvious, if it is necessary to lose the interests of the best products to raise the stock price of Meigou.com, then he would rather not do it.

After all, Wang Ye's stake in Meigou is not high!

How could he harm his own interests for the sake of the interests of other shareholders?

Buffett was not panicked, he came to see Wang Ye today and dared to make such a request, of course, he had done a detailed investigation in advance and was fully prepared.

"Wang, I know all of this, but you must also know that the best products have the current foundation, and there is no problem if you want to dominate the Chinese market. However, with such a company with great potential, do you only plan to do it in the Chinese market? Do you need to step out of the country and go to the Asia-Pacific region, to the European and American markets? ”

Warren Buffett and Wang Ye, both of them are smart people, and many words can be understood by each other without saying too clearly.

In fact, before Buffett came, there was a discussion within Berkshire, and some members of the board of directors asked, why is Buffett so optimistic about such a company that has not yet been officially unveiled?

If you choose the clothing industry, then there are too many better choices around the world, such as those luxury brands, such as fast fashion ZARA, HM, Uniqlo, etc.

Warren Buffett's answer left everyone speechless, that is, the clothing industry belongs to the textile industry in the final analysis, and the leading position in design can be surpassed, but the basic industry of the industry is the decisive factor.

Now it seems that these big foreign brands and those fast fashion brands are in the limelight for a while, but in the long run, the really great clothing companies will be born in China.

Because there are cheap raw materials, there is cheap labor!

These two factors are the most basic elements of the textile industry, and will play a decisive role in the future competition.

As for those big luxury brands, in the final analysis, they are still too niche, and sales cannot be too high in any case.

What can really make the scale bigger, it has to be a cheap clothing brand, that is, the positioning of the best products!

And Wang Ye, who has been sharpening his sword for two years, has proven himself in the clothing industry, even the cosmetics industry and the Internet industry.

So the sword of the best product, once unsheathed, will definitely kill all competitors, at least in the Chinese market.

……

No one can argue with Buffett's analysis, because that's exactly what happened.

Although in recent years, Huaguo does not seem to have any decent clothing brands, but the huge market, as well as the profound heritage is there, sooner or later a truly world-class clothing company will appear.

Perhaps, Wang Ye's preferred product is that company.

However, if Chinese enterprises want to go abroad, it is not enough to have product advantages, and Buffett obviously knows this.

It is because of this that he dared to propose to invest in the best products today.

Wang Ye also understands this, and he is nervously thinking about whether it is worth working with Warren Buffett's Berkshire.

This is another transaction in exchange for benefits, Wang Ye is not disgusted with such a transaction, he only looks at whether it is worth it!

If you pay a small part of the benefits, you can reap greater benefits, so why not do it, Wang Ye does not have the habit of eating alone.

To do business, of course, it is better to have more and more partners and fewer and fewer opponents.

After thinking for a while, Wang Ye spoke: "I can agree with Berkshire to invest in Preferred Products, but the proportion of shares cannot exceed 10%, and there must be a reasonable valuation of Preferred Premiums!"

When Buffett heard this, he shook his head again and again: "No, Wang, you are too stingy! 10% is too little, and we Berkshire should invest at least 30% of the shares." ”

Obviously, one is asking for a sky-high price, and the other is bargaining on the spot.

As for the company's valuation, this problem is not a big problem, because the best products are invested with real money, in addition to Wang Ye's 5 billion cash, it is the garment production base that is discounted by 5 billion.

The total investment is 10 billion yuan, and no matter how much you increase the valuation, what can you do?

Now the focus of the two of them is how many shares they want to give to Berkshire, that is, how much share of the benefits Wang Ye is ready to give to the capital side represented by Warren Buffett!

Although this matter is very involved, it does not require too many people to participate.

Warren Buffett, as the soul of Berkshire, has also made announcements to shareholders on the board of directors, and of course has the right to make decisions on the spot.

Wang Ye is not only the major shareholder and chairman of Huashang International, but also the individual major shareholder of Youyoupin, of course, he also has the right to directly decide whether to accept the investment and how many shares to sell.

In the end, the two men each gave in and agreed to Berkshire's 20 percent stake.

As for the valuation of the preferred products, Buffett was not too stingy, and said casually: "The preferred products, in my opinion, are worth 20 billion now, of which 10 billion is the initial investment, and the other 10 billion is because you are leading the company!"

Who said that foreigners are upright and can't slap horses, this is obviously a slap on the back of Wang Ye.

Of course, Wang Ye also accepted it calmly, if it weren't for Buffett, who has great influence and connections in the Western financial community, if someone else came to join the shares, the valuation would definitely be more than 20 billion.

In other words, Wang Ye will not consider at all that at this stage, let capital intervene in the preferred company.

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