In the dressing room, Lu Ran said with his mobile phone.

It has not yet entered the Double 11 live broadcast venue prepared by Ali, but the live broadcast has been started early, in order to let the audience enter early. Spending more than ten minutes can make the live broadcast more stable.

"There are still 10 minutes before the start of the broadcast, let me see the number of people, they are all 1.2 million, and the friends will share in the upper right corner. Lu Ran smiled at the live broadcast room.

During the rehearsal, Lu Ran and Ah Li estimated that the live broadcast alone does not have the coverage rate of the TV station, so in terms of publicity, it is necessary to rely on the audience to share more publicity and attract people in, which is the so-called advanced version of viral marketing.

A few years ago, a small-budget horror film abroad relied on viral marketing to create a box office miracle. But in 2013, in fact, this method has already been made public, and that is sharing. In the age of rapid information dissemination, some methods have long been unconsciously advanced.

"While I have time, I'll explain today's rules. Later, I will recommend affordable products to you, and those who are interested in buying can click on the link to enter the store and place an order. ”

"Another 30 million red envelopes will be issued in six times, each time 5 million in cash, and the specific time will be distributed will not be said for the time being. Because you have to take care of the friends who watch the live broadcast seriously, so that you can grab it quickly. ”

Lu Ran explained slowly, looking at the information that swiped the screen very quickly, Lu Ran was a little in a trance. Now there are no frames on the live broadcast screen, except for people, the goods are hidden, and they will not be opened slowly until after 8 o'clock.

But it didn't take long for Lu Ran to find that there seemed to be a wave of black sons over there with the rhythm.

The number of people in this live broadcast is all fake. Millions of people watched. Most sunspots are brushing this issue.

After thinking about it, Lu Ran said to the camera: "Let me state first, today's live broadcast is not only in the live broadcast of Xingxiu, but also synchronized to the Taobao APP." So if you just swiped the screen and said that the number of people is fake, don't swipe the screen. Otherwise, our technicians may be banned. ”

After finishing speaking, Lu Ran smiled at the camera again. Live streaming has not yet emerged, and there will be a lot of people who are rhythmized by this kind of problem. Explaining it yourself is the quickest way to cut through the mess. Like later generations, various netizens have basically experienced a hundred battles and think in their own way.

"Okay, it's almost 55 minutes, let me lead you into our live broadcast today to see what I bring to you. ”

Lu Ran skipped the question of the number of live broadcasters, walked out of the dressing room with his mobile phone, and walked towards the live broadcast room.

"Okay, this is our live broadcast room for today. Let's see if it's all good. ”

Walking through Ah Li's corridor, when Lu Ran pushed open the door, he saw a spacious and bright room appear in the live broadcast.

Not far in the middle is a transparent glass case with a wide variety of goods. On both sides stand a simple wardrobe, on which are placed fashionable and beautiful men's and women's clothes.

Next to the wardrobe, there are shoe racks on hold. A pair of beautiful shoes, placed on the shoe rack. Not far away, there are washing machines, computers, mobile phones and other products, which are placed according to categories.

After fixing the mobile phone to a special position, Lu Ran connected to the street corner and projected the live broadcast screen onto the big screen in front of him for easy viewing.

"OK, then there's still 2 minutes to go, and our live stream is about to start. Let me first introduce a girl, my live broadcast assistant: Ariel Liu. ”

At this time, I saw that the door of the live broadcast room was opened, and a tall girl walked in, wearing a plain white casual dress and trousers, her long soft hair was scattered, and her face was not too amazing, but it was better than looking.

"Hello audience, I'm Ariel Liu. This live broadcast served as Lu Ran's assistant, please advise. ”

When Ariel Liu finished introducing himself, Lu Ran smiled and said: "Arichen is a flower, and Mr. Ma lent it to me because of the pain." ”

Lu Ran said it very casually, but it made Liu Yichen a little embarrassed, there was no such paragraph in the rehearsal at that time.

But Lu Ran was actually not wrong. Liu Yichen was not designated by Ma Ling, but Jiang Xin and Liu Jia personally designated it. At that time, at the beginning of the live rehearsal, the two girls discussed for a long time about this assistant. In the end, Liu Yichen was chosen.

Seeing such a handsome girl, a group of animals who often watch live broadcasts in the Xingxiu live broadcast room began to keep brushing up messages asking for introductions.

On the Taobao APP, there was no response from the audience, and most of the audience was still asking the question of when it would start.

In the final analysis, the cause of this phenomenon is the problem of the crowd of two different platforms.

"Okay, now that the time is 8 o'clock, the number of people on our live broadcast has exceeded 2 million. Set a goal first, and when the number of people reaches 3 million, the first wave of cash red envelopes will be sent. Friends, please click the share button in the upper right corner!"

Lu Ran said to the live broadcast room with a smile.

At this time, a special symbol on the left side of the live broadcast screen gradually disappeared, and Lu Ran understood after watching it, which means that the live broadcast data is not brushed in the background, but the real number of people online.

"Today's Double 11, the biggest discount is on this day. So at the beginning of the live broadcast, I will first bring you 8 commonly used products. ”

"First of all, the phone bill from Huaxia Communications is directly charged. As of 24 o'clock today, recharge 100 yuan of phone bill, and you can get 200 yuan back. Among them, 100 yuan will be credited to the account in real time, and the other 100 yuan will be divided into 10 months, and 10 yuan will be automatically returned to your mobile phone account every month. ”

When Lu Ran finished introducing the goods, the live broadcast interface began to slowly zoom, and a white box rose from the bottom of the live broadcast room. Then the first product phone bill direct charge appeared in the white box.

At this moment, the eyes of the viewers watching the live broadcast couldn't help but light up. Although this promotion has been around since 2012. But it's really troublesome, and you have to edit the text message to get it, and just return a few yuan, and everyone is not interested at all.

But this time, Lu Ran will return it automatically, and the return amount will be as high as double, not for nothing!

In an instant, I saw that the phone bill direct charge product had a popularity index, and it was climbing at a very fast speed.

Let's take a look at the second item. Qingfeng paper towels, 120 pumps per pack, a total of 70 packs. The price is 99 yuan,"

Lu Ran stood in front of the live broadcast, and as soon as his hand swiped, another product appeared.

It's paper towels, and there are many people who need this thing now, and when the popularity index appears, the popularity soars again.

"The third product, Orbi laundry detergent, 5kg per pack, a total of 5 packs. A total of 25kg, the price is 99 yuan. ”

As soon as this thing came out, the eyes of the aunts who were using their mobile phones on Taobao to grab red envelopes lit up.

This thing needs to be used, and the whole family needs it. It costs more than 20 yuan to buy a pack of more than 1 kilogram in the supermarket, and now it is 99 yuan, and you can buy 25 kilograms, which is really cheap.

"The fourth product, three little squirrels, nut gift pack. It contains 8 large nuts such as pecans, pine nuts, almonds, macadamia nuts, cashew nuts, pecans, pistachios, and paper walnuts. Total 1381g. The price is 99 yuan. ”

When Lu Ran took the nut snack gift bag and opened it, and took out the bag by bag, the foodies' eyes were almost stunned.

In 2013, nuts weren't cheap. Just go to the small shops and supermarkets, the prices are scary. Except for the Chinese New Year, most people don't usually eat much. But today, the price of this nut gift pack is too cheap.

Affordable FMCG products are now in Lu Ran's live broadcast room, and the price has completely broken through the bottom of the market, full of gold. Direct turnover has risen rapidly.

And when one product was shared, more and more people began to see Lu Ran's live broadcast on Taobao, and then they were attracted by the price inside.