"I have a statistic here: CNN estimates that major studios spend about $100 million on Oscar public relations, and spend more than $1 million on nominations for the outpost awards, which generally includes arranging multiple screenings for the judges, sending DVDs and presentations of films, awards season parties, etc., and some organizations such as the Golden Globes also allow small gifts of less than $90 per person. ”

Tang Ningyu added: "It also needs to be published in major mainstream media in North America, which is a big expense!"

"Last year, Columbia spent $25 million on PR The Social Network, and the end result was not satisfactory..."

"Back then, Brother Kai's "Farewell My Concubine" lost to "The Lover of Four Thousand Golds", why? You didn't spend money, who wants to give you an award? Do you really think that the Oscars are only awarded based on the quality of the film? Quality is only the threshold for shortlisting, and public relations is king!"

"Ambitious studios know that these PR investments make sense because of the financial rewards of being favored by the academy and the jury, and a nomination or Oscar win. The re-release of films, the sale and re-release of DVDs, the sale of merchandise, and even the investment of other films of the company have become a matter of course, which is the "reputation" effect. ”

explained a lot, and the short man forcibly saved it: "I still want to congratulate director Zhang Junsheng for winning the Oscar for Best Director at the age of 26!"

Tang Ningyu smiled: "The production cost of "Vulgar" is 40 million US dollars, the North American box office is 260 million US dollars, the global box office is more than 500 million, and the box office alone is as high as 200 million US dollars; the global TV copyright has been sold for 120 million US dollars, the network copyright has been sold for 85 million US dollars, and the DVD sales have been sold for 90 million US dollars, not to mention the 32 million public relations fee, even if it is doubled, it is worth it!"

Don't look at what he said lightly, but he scolded Zhang Junsheng half to death in his heart.

Everyone knows that the Oscars have PR, but no director will say it openly!

Zhang Junsheng is too 'upright' and 'true temperament', and I don't know if it will affect the market value...

……

At this time, on Weibo, Tieba, and other forums on the mainland Internet, countless netizens were frantically swiping the screen: "My Zhang Junsheng is the best!", "Make history!", "Congratulations to Zhang Junsheng, the light of China!"...

The Oscars have always been recognized by many as the number one award in the world.

Zhang Junsheng won the Oscar for Best Director, as if... How so?

It's like a person who has never cared about football, and suddenly hears: it, the women's football team has reached the World Cup final!

It's like a person who has never watched tennis, and suddenly hears: it! Li Na has won the French Open!

People who have never paid attention to the entertainment industry suddenly heard:! Zhang Junsheng has won the Oscar!

Looking at the picturesque beauty of the country, I wanted to chant poems and give them to the world, but I have no culture, and the waves are so big!

Sometimes, the so-called national pride will override reason, whether you like it or not, you will go to find relevant news and talk to people.

What's more, with such murderous exposure in the entertainment industry, there are really not many people who don't know Zhang Junsheng!

Of course, there are also a group of people who like to contradict "Vulgar" is an American movie, a Chinese won an Oscar with an American movie, I really don't know what you people are excited about!"

"Did you watch the live broadcast? Zhang Junsheng himself admitted that his Oscar was bought with money!"

Someone immediately retorted: "Zhang Junsheng, who won the Oscar for Best Director at the age of 26, is he the youngest winner?"

"Some people have really been kneeling for a long time, Zhang Junsheng has public relations, and others have no public relations?"

……

Backstage, standing in front of the background board with the Oscar statuette pattern, Zhang Junsheng was interviewed by reporters.

The best picture after that has nothing to do with him...

The host 'randomly' called the name: "Please ask reporter No. 7 to get up and ask questions." ”

"May I ask Director Zhang Junsheng, you are the youngest best director winner in the history of the Oscars, what is the significance of this award to you?"

"The biggest significance is probably to increase my popularity!"

The Oscars are undoubtedly a high honor, but does the Oscars have anything to do with artistic achievement?

Probably not much to do with it, Sergio Leon, Hitchcock, Kubrick, these senior masters have not won an Oscar, it does not affect the glory of their lives, and they are still film masters who need to learn in film history!

In Hollywood, winning awards is a job, and a film with a large audience is not necessarily art, and if you are alone, it is not necessarily art.

Another reporter stood up: "Then do you think your Oscar has anything to do with public relations?"

In fact, the quality of the film is just an entry ticket to the Oscars, and being nominated is recognition, and there are many other factors that determine whether it wins the award or not, you know!"

"Then if you had to choose, who would you award the best director to?"

"Let me choose, I'm sure it's going to be awarded to myself!"

"Except for you..."

"That's definitely Cameron, Avatar is so beautiful!"

After a brief interview, when Zhang Junsheng returned to his seat, "Bomb Disposal Unit" won the best picture...

Very good, both in line with the unspoken rules of showbiz and political correctness.

In fact, according to the statistics after the fact, the ratings of this year's Oscars were not optimistic, and only at the moment when the director was announced to have won the award, it instantly increased by several million;

Similarly, Zhang Junsheng's popularity also hit out in an instant...

became one of the three topics of Cameron's frustration and the best picture of "Bomb Disposal Unit"...

However, Zhang Junsheng won the best director to whitewash the Oscars a lot, and some newspapers quipped: The old white men at the Academy of Film Arts and Sciences no longer have to worry about fairness, because the whole world believes that you really vote based on strength, not fame and race.

Oscars are just Oscars, life has to go on!

An Oriental man winning the best director is just an after-dinner pastime, and for those Hollywood giants, the situation is a bit delicate...

Summit Entertainment is developing too fast, with both series and overseas channels, and even theaters...

In addition to TV stations, the industrial chain has basically been opened...

Most importantly, his boss is still a rich man...

It has to be taken seriously!

……

As an annual film feast, after the Oscars, the attribution of major awards has undoubtedly become a hot spot in global media reports, and "Vulgar", which won three awards and made history, has become the focus of all media reports.

After the Oscars, the three major news agencies in North America immediately reported on the awards, and Zhang Junsheng occupied a large part of the page, of which the Associated Press headline: "Zhang Junsheng won the Oscar for Best Director, the youngest best director in history"

Immediately afterwards, ABC, BBC and other media reported in detail on the Oscars on their official websites, and the headlines of the entertainment editions of major domestic portals were quickly changed to "Zhang Junsheng won the Oscar for Best Director"

Even "People's Daily" changed the headline to 'Zhang Junsheng won the Oscar for Best Director and became the first person in the mainland!'

You pinch your fingers and count: Tan Dun won the Oscar for Best Original Music in 2001 for "Crouching Tiger, Hidden Dragon".

Bao Dexi won the Academy Award for Best Cinematography in 2001 for "Crouching Tiger, Hidden Dragon".

Tim Yip won the Academy Award for Best Art Direction in 2001 for "Crouching Tiger, Hidden Dragon".

Plus Lee An's Best Director...

For decades, there have been a total of 4 Oscar trophies, three of which are non-acting awards!

And now, Zhang Junsheng has brushed up on another best director, and it is not an exaggeration to say that it has been recorded in film history!