Although China's automobile joint venture began in the 80s, the first 4S store was not established in Shancheng until 1996, which belonged to Changan Suzuki, and the first store manager was also a Japanese Benzene.

The full name of 4S store is AutomobileSalesServicshop4S, which is a four-in-one automobile sales enterprise integrating vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service) and information feedback (Survey). ”

"Huh......? It's so complicated?"

Li Yadong slipped out of English, the father and son of the Xu family looked at each other, and Xu Hongye was even more big with two heads.

I don't understand it at all.

"It's not complicated. Li Yadong smiled and explained: "At present, the domestic automobile sales model is extremely traditional and backward, and it is still dominated by the hypermarket model under the material system and the automobile trade system. Originally, this model was no problem, after all, China's current national conditions are here. However, if an international high-end brand such as Land Rover also adopts this model: renting an oilcloth shed next door to the vegetable market to sell it directly, it will inevitably be too stumbling and will greatly reduce the brand value. As a manufacturer, we are determined not to allow this to happen. Therefore, the concept of 4S stores was introduced from western developed countries, and my Land Rover cars have adopted this model abroad. To put it simply, it is not only to sell cars, but also to provide high-quality services, and the word service covers many aspects, such as supporting car repair services, which can not only increase customer viscosity, but also create additional economic value. ”

He paused when he said this, looked at the Xu family father and son who seemed to understand or not, and continued: "So our requirements for dealers are not only to provide a car store, but also to establish a club, and this club must be tall, whether it is hardware facilities, or etiquette reception, there are strict requirements. Even from the beginning of the establishment of the 4S store, our factory will send people to supervise on the spot, and before the subsequent opening of the store, we will also arrange teachers to enter the store for on-the-job training, if we cannot meet our requirements, we will not be able to open the store. According to our requirements, the 4S store has a unified standard, which involves all aspects, even including the appearance of the store to the interior design, must be consistent, so that people can see from afar that it is a Land Rover 4S store. ”

"That'...... In other words, what kind of 4S store must be opened in accordance with the requirements of the factory?" Xu Hongye restrained his smile and asked.

"So to speak. Li Yadong nodded: "The starting point of dealers is to make profits, in fact, our original intention is the same, but we are a little more than dealers: to maintain their own brand image." Based on this premise, we have to make some requirements. However, Uncle Xu, I can pat my chest and tell you that there is absolutely no harm in our participation, the model of 4S stores has been popularized in developed countries, it is not a secret, I don't believe you can inquire, the economic value that can be created is definitely not comparable to the roadside car hypermarket. But again, if you want to get it up, you need a lot of investment. ”

"Multi-...... How much?" Xu Hongye asked with a stammer.

Having said this, he actually has insufficient confidence in his heart, his funds are not abundant, and it is not good to say, with the cost of Land Rover cars, he does not dare to take too many goods at one time, and he can't play at all. What kind of 4S store is going to be built now, and listening to the other party's tone, it seems that it is going to be built into some kind of palace castle, how much does it cost?

Don't run out of money to buy goods after you finish building your store.

The first time he got the goods, he took credit for more than ten years, and he had never experienced it. I believe that the other party can't agree.

For the capital needs of building a Land Rover 4S store, Li Yadong must have understood, he still has a lot of dealers in the European and American markets, about a conversion, and then according to China's national conditions for a slight analysis, you can get a rough number, stretched out two fingers and said: "If you want to build a good store, inside and out, including equipment and personnel, it is estimated that two million funds will definitely be needed." ”

"Huh?" Xu Hongye was dumbfounded: "Just get a shop that sells cars, and you need two million?"

Originally, he thought that it would be enough to spend tens of thousands of yuan to rent a venue and decorate it casually. That's it, or considering the grade of Land Rover cars, it is impossible to really sell them on the sidewalk, right?

But now, just this broken 4S store needs two million, and this money has to be taken out, and there is not much money left in his hand.

Don't build a splendid "castle", but then there will be no money to put a car in it, it will be embarrassing.

"Yes, it's a hard indicator and it has to be met. Li Yadong nodded.

"This ...... That's a big investment. Xu Hongye swallowed his saliva and said.

Is it big? Li Yadong smiled bitterly. I have long guessed that it is difficult to play with his net worth. I plan to simply end up with him, saving you a waste of time.

Thinking like this, he smiled and said, "This investment is actually not big, and the big head is still behind." ”

"Huh?" Xu Hongye was already a little confused.

Why is it so difficult to start a valuable business?

"It's mainly a matter of restocking. Li Yadong explained: "Once the 4S store is opened, we also have some sales tasks for the dealer, it is impossible for the dealer not to sell a car for a month, and we also cooperate with him stupidly, the task is the pressure, but also the key to ensure the interests of both parties." Although the current sales task has not yet been determined, but if you start to take the goods, you can't take them one by one, right? Hailan is so far away from the capital, we will use a modified large plate truck to transport it, one car at a time, about ten or so cars, which requires millions of funds. ”

"It's millions again!" Xu Hongye subconsciously tightened his suit jacket, thinking that he had a huge fortune in his purse, only to find out that the dog's day was actually not allowed to spend at all, and it was gone in two clicks.

"yes. Li Yadong smiled, "And this is the first time to buy, usually 4S stores will set up a warehouse in order to ensure the progress of sales, which has to be prepared with some goods, and the reserves of several board cars must be there." ”

"Isn't that tens of millions of pressed goods?" Xu Hongye was a little frightened, and his face turned white.

"Hmm. Li Yadong smiled and nodded, "After all, it is a Land Rover car, and the cost price is high." ”

"Oh my God, that's not something that ordinary people can afford. Xu Hongye subconsciously glanced at Li Yadong.

"It doesn't matter. Li Yadong smiled and waved his hand: "Anyway, at present, we are ready to open three stores in China, if there is really no suitable dealer, the company can open its own direct stores." ”

"That's too. Xu Hongye smiled.

When the topic is talked about here, there is already some talk about it, just like a small outburst enters an antique store, sees a beautiful bottle in a certain window, wants to buy it back and arrange flowers, shakes the money and asks the boss how much, but the boss quotes a price that is enough to make him bankrupt, the same reason.

All that remains is embarrassment.

The meal was tasteless, and when it was time to part, Xu Hongye blushed and asked unwillingly, "Xiaodong, there is something I forgot to ask just now, you said that a Land Rover car, the kind that showed its face at the National Day Celebration, is called Range Rover, right, let's sell it, how much money can we make?"

"This ...... It's hard to say. The factory will definitely give the dealer a factory price, but as for how much the dealer can sell, it depends on the dealer's own ability, and there is no hard and fast rule on this. However, I have inspected the current domestic automobile market, and the profit margin of merchants can basically be maintained at the level of more than 10%, that is, a car of 100,000 yuan can have a profit of 10,000 yuan. ”

Li Yadong didn't say nonsense, in fact, he was quite conservative, this era is no more than 30 years later, car dealers will lose money selling cars, all rely on the manufacturer's rebate to survive, and there are dealerships that fail to make ends meet every year.

In recent years, China's automobile consumer market has not been rising for a long time, firstly, there are few brands, and secondly, there are few platforms that consumers can compare. To put it mildly, it's very unlikely that you won't get a pig killed if you buy a car.

100,000 earns 10,000, still a conservative number.

If nothing else, if you ask about the gang of people who did car sales in the 90s, who didn't make a lot of money?

Li Yadong once knew one, selling Volkswagen cars, it seems that he entered the automobile sales industry in the late nineties, and by the middle of the two millenniums, about five or six years, he bought two houses in the magic capital, and there were three cars at home.

"One-tenth of the profit margin?" Xu Hongye gasped, "Doesn't that mean...... Can a Land Rover make tens of thousands of profits when it is sold?"

"yes. Li Yadong looked at him with a smile, "Although the investment is large, the rate of return is also high, isn't business like this? ”

As soon as he said this, Xu Hongye was even more uneasy. I have never done such a lucrative transaction in my life! The main thing is to save effort, to change the usual he reloads, hundreds of thousands of how can there be a few trains of goods, now just such a car, as long as it is sold, it is tens of thousands of yuan.

I can't find a better deal in all of China.

But the money is too little to play, you say it's a trouble......

"Xiaodong, I heard that Xiao Zheng said that you will leave Beijing in a few days, when will you leave?" Xu Hongye asked with a roll of his eyes.

"Well, it won't be too long, and we can stay for three or five days. ”

"Oh, okay, then I got ......"

The father and son of the Xu family kept sending Li Yadong to the car, and after watching him disappear at the end of the road, Xu Zezheng retracted his gaze. However, when he turned his head to look at his father, he found that he was still looking in the direction where the car had disappeared, his eyes unblinking, and his eyes were full of light. 8)