Section 277 Advertising Plan
It took more than two hours for Zhao Yaru to finish the entire draft, this time the two sides made an appointment with a stuffy pot in the business district, and it was time to eat at night, so let's talk while eating, Li Tian asked for a private room, and when Zhao Yaru arrived, the fragrance was already in the box.
"Let's eat first, work, we'll talk about it later, anyway, I'm not in a hurry at this time..." Li Tian lifted the lid of the pot with a smile, the specialties here are really good, Zhao Yaru originally wanted to talk about work first, but seeing that Li Tian and Zhang Meng were both hungry, it was not too early to see the time, so he smiled and nodded.
Because he is not very familiar with Li Tian, he has not drunk, and Li Tian originally wanted to let people taste Kangwang Aging, but he didn't want to drink it when he saw that way he looked, so it was not difficult to force others, and it was not good to persuade him to drink.
In Zhao Yaru's impression, he also drank this wine, but when he was at home, he didn't have much taste, but now in this year, taste is not the most important, the most important thing is advertising, as long as the advertisement can keep up, what kind of wine can be sold, Qinchi wine back then is an example.
At that time, Qinchi wine was advertised on major TV stations, and it became an instant hit, and it is said that the taste was average, but the success of people's marketing, but unfortunately the final output could not keep up, coupled with the huge deficit in advertising, the final winery was not well operated, and now it is also half-dead.
But these things have nothing to do with Zhao Yaru, people are just advertising, as long as you come to the door, they will give you the best advertising, as for what kind of publicity scale you want to have at that time, that's your own business.
After eating, Zhao Yaru put the advertisement in front of Li Tian, Li Tian saw that this was done with heart, and he was also very in favor of Zhao Yaru's design concept, and the advantages of the entire Kangwang aging could be listed.
As for promotion, Zhao Yaru was a little lacking because of her experience, Li Tian pointed it out to her, and Zhao Yaru immediately proposed a modification plan.
The main customers of Kangwang Aging are ordinary people, and although high-end products have been studied, there has been no large-scale sales so far, so there is no need to promote them too much, and they still mainly promote ordinary products.
According to the advertising plan, they are going to carry out the promotion of the whole province, the first is to advertise on the provincial satellite TV station, which is also the most expensive, in this regard, at least about 3 million.
There is also an advertisement on TV stations in various cities, but this article was deleted by Li Tian, and no one in the local radio stations watched it at all, so it was useless to advertise on it.
The third is the advertising space on some high-rise buildings, buying 34 advertising spaces in 17 cities in the province, because it is not in a prime location, so the total price is about 2.8 million.
The fourth is to advertise in well-known newspapers in the province, spending about 2 million.
The fifth is to invite an entertainer to act as a spokesperson, with an endorsement fee of 2 million per year, and there is no candidate yet, but it is decided to discuss with Li Tian, and the rest is the labor of their advertising company, about 2 million.
On the surface, their advertising company does not have much money left, after all, Zhao Yaru alone has made a lot of achievements, in fact, all links in the middle are operated by advertising companies, and there is still a certain gap between the price they give Li Tianbao and the real price, so the advertising company's profits are definitely a lot.
For example, in TV commercials, Li Tian himself negotiated the estimated price, but advertising companies were able to negotiate lower prices in the past.
"I think this plan is still very good, you go back and think about it, see who can be our spokesperson, the popularity is better a little higher, if there is a problem with the funding, you can add some more, about the network, I also hope to be able to put a certain amount of advertising, you also make a budget for me, tomorrow afternoon I will come to your company to sign a contract, and pay a deposit. Li Tian is still very satisfied with this advertising plan, at least much better than those guys in the afternoon.
Zhao Yaru tried her best to suppress the joy in her heart, and now she is almost about to float, for such a long time, she has never received an order, but she didn't expect that this order is so easy today, and the effort of a meal can be determined.
Many people in the company are also running business outside, they can't run a single business in almost a month, and most of them are about 100,000,000, and they are tens of millions here, which is almost the same as the workload of the company's middle salesman in a year.
As for the managers of the ideal advertising company, Li Tian didn't bother to bother with them, these people were not on the same level as himself, if he kept these trivial things in his heart every day, Li Tian didn't have to do serious things.
For Zhao Yaru, Li Tian is still very satisfied, in the future, the group company continues to expand, but also need to set up its own propaganda department, maybe Zhao Yaru is a suitable candidate, of course, this matter Li Tian is thinking in his heart, and did not say it, now people will not leave the provincial capital, follow themselves to the county, can only wait for the company to develop, at that time to attract people in, and also have to see Zhao Yaru's real skills, just take this advertising plan to see.
The three of them talked about some details again, and Zhao Yaru said goodbye to them first because she wanted to go back to modify the advertising plan, but Zhao Yaru still asked Zhang Meng about her accommodation, which made Li Tian feel that this person was very kind.
Zhang Meng had already made an appointment with Qin Bing, and he was going to Qin Bing's side to rest at night, and he happened to be in a hotel with Li Tian, so he just asked Li Tian to send him back.
Hearing that Li Tian was coming, Qin Bing hurriedly vacated the room, and also prepared some fruits or something.
"Cousin, are you tired? You are still dressed up here at night, how good it is to put on some comfortable clothes, and prepare so much food. Zhang Meng, this girl, entered the door heartlessly and saw that her cousin was dressed so formally.
Qin Bing glanced at his cousin speechlessly.
Zhang Meng stuck out her tongue, only then did she realize that she was not the protagonist, it turned out that the protagonist was Li Tian, Zhang Meng felt that her cousin should have something to talk about with Li Tian, so she obediently sat on the side and watched TV.
Qin Bing hasn't come to look for Li Tian in the past few days, Li Tian knows that Qin Bing is waiting for Zhang Meng, and sure enough, Zhang Meng came to the door when he came.
Although Li Tian wants to enter the jewelry industry and wants to keep his shares, if Zhang Meng opens his mouth, it doesn't matter if he simply sells, he doesn't have so much energy anyway.
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