Chapter 70 Launch of the Isearch Ad Alliance
After a short run-in period, Cisco MCI announced: "Cisco MCI will spend a huge amount of $1 billion to lay a wider network!"
Immediately afterwards, CommScope Optical Fiber, a subsidiary of Cisco MCI, announced to the public: "CommScope Optical Fiber will invest 100 million US dollars in R&D funds to research and develop optical fiber technology, hoping to develop more economical and larger broadband optical fibers, and our goal is to make optical fiber into the home !!."
Now I still dial up the Internet through the telephone line, which is like a snail. I can't even watch the video...... It's so unpleasant!
Cisco made a lot of moves, and Isearch was not to be outdone, as early as January 1990, it launched Isearch-adsense, and the top 1,000 websites in Internet traffic joined Isearch-adsense, of course, hostile websites with Isearch did not join, such as AOL and other search engine companies.
This time, the main advertiser is Coca-Cola, and Isearch has also focused on promoting it, striving to create a sales miracle!!
Isearch first looked for Pepsi, but was rejected. The reason is that the website is falsely clicked, cheating money!But Isearch company explained that each IP is invalid if it is repeated within a certain period of time, even if there are false ingredients, it will not be too much, and Isearch company will also supervise each website, if it is found that there is illegal cheating, it will be driven out of Isearch-adsense!
But Pepsi still won't agree to cooperate with Isearch!
Later, Isearch approached Coca-Cola. Coca-Cola listened to Isearch's plan and did not reply immediately. But I heard that Isearch had approached Pepsi, but it was rejected. Coca-Cola felt that Pepsi would not dare, but I, Coca-Cola, would dare!
For Coca-Cola to agree to join Isearch-adsense so easily, Isearch also expressed its sincerity, let Coca-Cola try its promotion effect in the first month, and if the effect is good, make up the money. The effect is not good, and the Isearch company said that it will not charge money!
The conditions are so good, of course Coca-Cola has nothing to say.
So, the two sides signed the contract very quickly!
It didn't take long for Isearch advertising to spread all over the Internet, and it could be seen everywhere! Not only advertised for Coca-Cola, but also greatly enhanced the exposure of the Isearch brand!
By February, Coca-Cola's sales performance came out, up 4% from the previous month. Normally, it is difficult for Coca-Cola to increase its performance by 1 percent, let alone 4 percent! This news shocked the industry, and Coca-Cola signed a three-year contract with Isearch without saying a word! Coca-Cola's idea is very simple, the Internet has not yet been fully popularized, and if the Internet is popularized in the United States, Coca-Cola's sales performance will increase by more than 4 percent, and at that time, I don't know how many times the 4 percent will increase?!!!
Coca-Cola signed this three-year long contract, which is naturally an exclusive contract!
In soda drinks, Isearch can only promote Coca-Cola, not Pepsi! Coca-Cola is willing to pay more money for this!
Isearch didn't have a good impression of Pepsi in the first place, so it immediately reached an agreement with Coca-Cola!
Other merchants saw that Coca-Cola had joined Isearch-adsense, and its sales had increased dramatically! For a while, the threshold of Isearch was broken!
Hundreds of manufacturers or advertisers in the United States are looking for **** and asking to join Isearch-adsense, and at this time, Isearch's bargaining power has increased greatly. For example, for the same number of clicks, other merchants need to pay 5% more than Coca-Cola, of course, this 5% money will not be distributed to other websites, but into the pocket of Isearch!
Although the conditions are a bit harsh, there is still an endless stream of merchants who want to join Isearch-adsense!
Due to the large number of ads, Isearch-adsense then made adjustments to classify the website and the ads, so as to make targeted ads and make them more effective!
The fire of Isearch-adsense was out of control, forcing AOL Search to announce its withdrawal from the search market.
On February 10, AOL issued a statement: "AOL search will stop providing search services to ordinary netizens and transform into a search engine service for enterprises!"
Henry sat in Isearch's office, and when he heard that AOL was going to make an enterprise-level search service, he sneered: "The great man has said that it is better to chase the poor bravely, and not to sell the name of the overlord." How can you do it without killing the AOL search engine?!"
Immediately, Henry called Bill Joyce and Luke Stowe and instructed, "Announce immediately that Isearch will also provide enterprise search services!"
"No problem!!" Bill Joyce and Luke Stowe nodded, business search was a piece of cake for Isearch. Isearch can handle the entire Internet data, let alone mere enterprises?
As for the market for enterprise search services, patent institutions, library and information agencies, media and government and other institutions with concentrated information resources all need high-quality information services, so the demand for search is high!
Originally, Henry was not ready to enter this industry so early, but since AOL is going to do a business search, then I'm sorry, my brother's favorite thing to do is to rob others of their way and let others die behind!
AOL Headquarters.
Steve Keys was so angry that he almost vomited blood, "Isearch is so deceitful that it has already cornered AOL Search, and it has to be wiped out......!"
No matter how AOL complains, you will never be allowed to do this piece of search anyway!
Search, instant messaging, e-commerce, whoever dares to meddle, chop whom!
With the launch of Encyclopedia, Tieba and Isearch-adsense, Isearch has developed rapidly, and the global online, Nicholas Group, known as the three giants of the Internet! According to statistics, the total traffic of these three companies accounts for more than 75% of the Internet traffic in the United States.
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At the beginning of 1990, the number of Internet users in the United States exceeded 3 million, reaching 3.4 million!
&nbCI has just merged, once the resources are integrated, plus the huge investment in network development, then it is expected that the number of network users will increase by 1 million by the end of this year! And this million is only the new users of Cisco MCI, not counting other companies. If you add users from other telecom companies, then the number of new Internet users in the United States may be two or three million!!
Once the United States and France connect submarine fiber, the number of French users will increase considerably. Now, the big three companies have begun to expand their global layout and are preparing to develop a French version of their websites, so they have recruited a lot of translation experts and French students from the computer department!
Not long after the merger of &nbCI, to Henry's great surprise, Qualcomm suddenly approached ****.
Henry happened to be inspecting Cisco MCI at the time, and was very curious about Qualcomm's arrival. After asking, I learned that in 1989, the Telecommunications Industry Association recognized a digital technology called Time Division Multiple Access (TDMA). Based on it, Qualcomm is developing a CDMA technology for wireless and data products. This time, I came to Cisco MCI to hope to get the support of Cisco MCI!
&nbA is a technology that is generally skeptical in the industry, and what Qualcomm is doing is simply challenging the traditional wireless technology standard! Therefore, almost no communication companies dare to use its products. If there is no communication company to adopt it, then even if Qualcomm launches CDMA technology, it will be in vain! And when Henry heard the word CDMA at that time, his ears suddenly pricked up!!
&nbA is a very advanced wireless communication technology, its emergence has permanently changed the face of global wireless communication! In short, it has three main advantages enough to crush the current wireless communication technology: one is wider signal coverage, the second is better call sound, and the third is low construction cost.
With these three advantages, once they are promoted, it is difficult not to become the standard of wireless communication technology!
Made, you have to take it!!!!!
Henry's mind is full of thoughts at the moment is to quickly acquire Qualcomm! Qualcomm is such a powerful company, since he sent ****, how can he not accept it?!!!! (ask for recommendation votes, and book friend group: 424930141, everyone is welcome to join...... )
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