Chapter 265: The Commercialized Olympics
Located on the eastern coast of Hong Kong, Sai Kung District covers a total area of 12,680 hectares, comprising the southern part of the Sai Kung Peninsula, the Clear Water Bay Peninsula, the new town of Tseung Kwan O and more than 70 islands in the eastern waters, making it the fifth largest district among the 18 districts of Hong Kong. 95% of the population is concentrated in Tseung Kwan O New Town. In the process of rapid urbanization, the countryside of Sai Kung has rarely preserved its beautiful natural scenery and is known as the "backyard garden of Hong Kong".
The industrial estate in Tseung Kwan O is the third industrial estate in Hong Kong after Tai Po Industrial Estate and Yuen Long Industrial Estate, and the Science and Technology Park is located here. Hong Kong Aircraft Engineering, Next Digital and TVB have all set up factories here.
Intel's "foundry" factory will also be built in Tseung Kwan O's industrial estate.
On the morning of July 15, Zhang Zhongmou took a plane to Hong Kong. After that, he will stay in the local area for a long time.
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As we all know, the cost of the Olympic Games is huge, especially in recent years, such as in 1972, Munich spent $1 billion, in 1976, Montreal spent more than $2 billion, and in 1980, Moscow spent more than $9 billion, which is simply staggering! As a result, in 1984, only one city in the world, Los Angeles, applied to host the Olympic Games.
However, the 1984 Los Angeles Olympics was unique in that it was the first time in the world to host the Olympic Games in a non-governmental way, and as far as Li Zetian knew, this Olympic Games reversed the huge losses of the previous Olympic Games, but also earned hundreds of millions of dollars, becoming a turning point in the history of the Olympic Games, making the Olympic Games no longer a hot potato, but a pearl that everyone competes for!
The Los Angeles Olympics will be held from July 28 to August 12, and Li Zetian is still one of the leaders of the torch relay.
In addition, Li Zetian's company has contracted more than a quarter of the advertising of the Olympic Games, and also has television rights.
Taking this opportunity, Li Zetian let Dongfang Yuqin spend less than 2.The full name is Entertainment and Sports Program Television Network, which was launched on September 7, 1979, which is an American cable television network dedicated to sports programs 24 hours a day, ESPN initially also broadcast entertainment programs, and later went all out to develop sports programs. At the Los Angeles Olympics, ESPN snatched the exclusive rights to broadcast from ABC TV at a cost of $250 million. The Olympics will be a turning point for ESPN to grow from a small TV network to a sports TV network giant!
It doesn't matter if Li Zetian is far-sighted, or if he is open, it's so awesome anyway.
In addition, it is worth noting that this Olympic Games is also the first time that the Chinese mainland delegation has participated in the Olympic Games, and if nothing else, it will also achieve very good results!
The Olympic torch was carried from Greece to New York City in the United States on 8 May 1984, and then across 1,500 towns and cities to Los Angeles, a 19,000-kilometre journey. However, it is criticized that there are 10,000 kilometers of torch relays, and for each kilometer of the relay must pay US$3,000 to the organizing committee. In the end, the organizing committee of the Olympic Games raised another $30 million in this way.
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Time flies, and in a blink of an eye, it is July 28, 1984!
At 4:15 p.m. local time, the conference officially opened at the Los Angeles Memorial Stadium, and Li Zetian dressed in costume and lit the torch with the granddaughter of Owens (the greatest athlete in modern Olympic history, known as "the best track and field athlete of the century").
In the stands, 100,000 spectators in colorful costumes cheered loudly!
“Chronos!!!”
“Chronos!!!”
“……”
That's right, many people shouted Li Zetian's name, and the sound resounded throughout the Los Angeles Memorial Coliseum.
Li Zetian smiled faintly, this can give the Chinese a long face!
The status of the Chinese has since risen 666.
The host of this Olympic Games is the famous Hollywood director Dai Volpa, and then under his auspices, the songs and dances with American national characteristics began to appear one after another, which is very fascinating, making the opening ceremony a stirring art event!
The whole opening ceremony lasted for several hours, and when the sunset was over, colorful fireworks rose again in the twilight sky above the stadium, which was beautiful and spectacular! Then, more than 2,000 Los Angeles citizens dressed in national costumes from all over the world sang and danced wildly to Beethoven's "Ode to Joy", which pushed the festive atmosphere of the opening ceremony to a climax again.
At 7:15 a.m., US President Ronald Reagan suddenly appeared at the opening ceremony, causing a huge sensation. This is the first time in the history of the United States that a president has personally attended the opening ceremony, which is of great significance!
Li Zetian's face was full of smiles, the more successful the Olympics, the better the advertising effect!
Wells Fargo Money, CD-alkman, iMac, Flamingo 2nd generation console and many other games, indos system, ord, Excel, GalaxyNet network card, Galaxy router, Anima clothing, Genomics products, Starbucks, Rolls-Royce cars, Disney, ......
It's tingling to have so many ads!
As soon as you walk into the Los Angeles Memorial Coliseum, you will feel like you have stepped into the world of advertising.
“Chronos· Li is too good at taking advantage of the situation, and the advertisements of his companies can be seen at any time at the Olympics!"
"Treating the Olympics as a commercial operation, and making it so big, is just Chronos· Li has this kind of courage!"
"I never thought that this Los Angeles Olympics would be such a sensation. Li's crazy advertising, it's so profitable!!"
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Li Zetian knew that the Olympic Games would be very successful, so he asked the company to carefully prepare some ingenious and creative advertising videos, which were either warm, funny, or twisted, or with a touch of public welfare.
The Olympics lasted for 16 days, and many people not only remember the Olympics vividly, but also remembered a lot of advertising content.
During this period, the products of the company under Li Zetian's name were very popular, and the performance soared, several times or even more than ten times that of normal days.
ESPN has exclusive broadcasting rights, and during the Olympic Games, the global audience exceeded 100 million, which is an astonishing result.
Under Li Zetian's encouragement, the 1984 Los Angeles Olympics was an extraordinary success, and instead of losing money, it also earned $500 million, which could not help but shock all countries! More importantly, after the Olympic Games, Los Angeles's international image was shown to the world, and the entire city's economy was raised.
But there are also many economists who believe that the most successful is actually Li Zetian, who has become the biggest winner behind the Olympics by frantically advertising his company!!
The Olympic Games will be broadcast in countries all over the world, which will undoubtedly greatly improve the brand awareness of products and help to open up the international market!
As a result, the Los Angeles Olympics have just ended, and various countries and companies have already eyed the Olympics as a money-making machine! Presumably, the competition for the organizers of the next Olympic Games will be extremely fierce, and advertising costs will also increase exponentially......
Soon after the Olympics, the NBA draft began again, and "Flyer" Jordan is about to make his debut!
Li Zetian likes to play basketball very much, and he practices casually at home when he has nothing to do.
Jordan, Yao Ming, Kobe, James and others are all basketball players he likes very much.
Jordan should most likely be drafted by the Chicago Bulls as he was in his previous life.
Li Zetian thought to himself that ESPN Sports TV needs more sports programs, and if it buys a basketball team, it can ensure that it can have enough basketball game programs.
Thinking like this, Li Zetian immediately launched an acquisition of the Chicago Bulls.
Over the years, the Bulls have not performed well. In 1982-83, the Bulls struggled a lot, losing seven games on their first long-term road trip of the season, and in 1983-84, when Kevin Lockley became the team's new head coach, the Bulls finished 27-55, the second-worst record in franchise history.
The team with a poor record has a high draft ranking, and the Bulls have a chance to include Jordan under their banner!
In addition, a poor record also means that it is not worth much.
Within a few days, Li Zetian bought the entire team from the Bulls owner for only $50 million. As for the identity of the buyer, Li Zetian did not announce it for the time being, so as not to cause shock!
Admittedly, Chicago is quite far from Los Angeles, but it doesn't matter, you can move the whole team to Los Angeles.
It's not uncommon for teams to change places, such as the Clippers who moved to Los Angeles this year.
Li Zetian had a whim at this time and muttered: "One day, Tian Shuai, Zhang Yan, Wei Xiuping, Jobs, Wozniak, Bill Gates and others will be called to the Bulls to play basketball together, move their muscles and bones, and always sit in the office, which is not good for ...... health" [.]