Chapter 182: Thanking the Renminbi (Part I) (5/5)
The Oscars award process, generally the host first says a few jokes, and introduces the nominated films and actors in a ridiculous way, and this year is no exception.
"Vulgar" received six nominations, and Steve Martin mentioned Zhang Junsheng: "... Since last month, "Vulgar" has started to exert its strength, and it can be seen everywhere that this movie is being blown, and I would like to ask Summit Entertainment, has this public relations expenditure exceeded 30 million US dollars?"
There was a lot of laughter off the field...
The camera shows Zhang Junsheng, who smiled and gave a thumbs up to Steve Martin...
"Vulgar" is such a big move, everyone can see that Zhang Junsheng's public relations team has definitely spent money!
The New York Times, the Los Angeles Times, and the Washington Post, the three major newspapers, contracted three days of space in a row, and this alone cost more than $8 million!
In addition to this, there are expensive gifts, advertisements and campaigns in various media forms, which are carried out almost 24 hours a day...
Although there is no public information, these expenses add up to at least 30 million US dollars!
According to records, Columbia Pictures invested about $25 million in last year's "Social Network" battle, and this year Zhang Junsheng raised the record by $5 million...
So, if you don't have money, don't think about winning a prize!
The minimum investment in a PR battle is tens of millions, unless you feel like your movie is the best in the era!
……
Yuehua video live broadcast room, short and tight: "Let me explain, the Oscars can be publicized, that is, they can be bought with money, but the first premise is that your movie must be qualified!"
"Vulgar" is the best movie I watched last year, there is no one, without the shackles of censorship, Zhang Junsheng showed all his talents!"
Zhou Liming also nodded: ""Vulgar" is indeed very good, it can be called the best film nominated this year!"
Tang Ningyu advertised at the right time: "Audiences who haven't seen it don't worry, tomorrow, Yuehua Video will exclusively launch "Vulgar", and there are several other Oscar-nominated movies." ”
"Mr. Tang, tell us about the behind-the-scenes story of Director Zhang's filming of "Vulgar"!"
Tang Ningyu seems to be a little entangled...
"It's okay, we're a web show, just talk!"
Tang Ningyu finally spoke: "... I don't know much, Director Zhang participated in the Cannes Film Festival the year before last and got very close to Natalie Portman...The idea for "Vulgar" should have come from that time!"
The short man was excited: "Wait a minute, what do you mean when you are close?"
"That's what you understand, anyway, we were staying in a hotel at the time, and Natalie Portman stayed in Director Zhang's room more than once... Of course, he explained to me that they were discussing the script..."
“… Find... Exploring the script?"
Zhou Liming suddenly spoke: "Do you believe it?"
"I, I don't believe it anyway!"
"Tsk... Natalie, my goddess!"
"So, it's really important to be talented!"
The onlookers were excited, and soon 'Zhang Junsheng, Natalie Portman' appeared on Weibo's hot search...
……
Zhang Junsheng, who is far away in North America, didn't know that Tang Ningyu had exposed his privacy!
Although it is a matter of glory for the country...
The Oscars are underway, and the first award is Best Supporting Actor, which is very suspenseful.
Samuel L. Jackson's recitation of a passage from the Bible before every murder in "Vulgar" is full of ritual, and the characterization shines brightly, even undoubtedly overshadowing the protagonist Joel Kinnaman.
Swept all the way in the Oscar sentinel battle, and the weather vane was all in the middle.
The answer was soon revealed, and Samuel L. Jackson won the best supporting actor without dispute.
Although 61-year-old Samuel L. Jackson has played many roles, his luck in winning awards has been terrible, this is the first time he has been nominated for an Oscar, and he won the award for the first time!
Zhang Junsheng stood up and applauded, this is what this old actor deserves!
"Thank you! I've played a lot of bad roles, and I even thought I could only play those bad roles in my life. I'd like to thank John Frankheimer, who approached me to make Silent Cops, and from then on I felt like I could do something different, and fifteen years later, I met Vulgar, and when Mike Madavoy gave me the script, I was so excited, I knew, this is the movie I've always loved! To be honest, I didn't expect to win this award, I thought you wouldn't give it to a bad actor like me with no brains..."
The group of stars sitting on the stage is very touching, an actor may not be able to meet a good role in his life, the kind of role that he can play with his life.
The award is not only an affirmation of his performance, but more importantly, it can be engraved on this role and his own life that will not disappear.
Qin Shi Huang said, I, Qin Shi Huang, hit... No, it should be me who comes, I see, I conquer...
What actors want is this sense of fulfillment and accomplishment that can add to their lives.
The first victory is a good sign, and the next bunch of nominations have nothing to do with Zhang Junsheng, technical and sound effects...
There are six awards in a row, all of which are "Avatar" and "Bomb Disposal Unit", and the entire award ceremony has become a stage for "Bomb Disposal Unit" and "Avatar" to perform in turn.
Finally, the Best Original Song Award was not for these two films, but for "Crazy Heart"...
After that, the best original screenplay will be awarded, and "Vulgar" also won this nomination, Zhang Junsheng was a little nervous...
The Best Screenplay award was presented to Robert Downey Jr. and Tina Fey.
"The script is related to the final quality of a movie, and many creators go to great lengths to write a beautiful script;"
"Yes, talented screenwriters are always scarce!"
"Here's the shortlist for Best Screenplay..."
The big screen flashed clips from five films: "Bomb Disposal Unit", "Vulgar", "The Courier", "Serious Man", "Flying House"...
"The winner was 'Vulgar'!"
With applause, Zhang Junsheng took the stage.
In fact, Zhang Junsheng's popularity in North America is not particularly high, after all, he is an Asian director, and he only works with Dingfeng.
After all, the summit is not the traditional six major Hollywood powers, it belongs to a new type of strength, and superstars are generally not very willing to deal with new forces!
"It was a wonderful night, thank you so much to the Academy of Motion Picture Arts and Sciences, and secondly, I want to thank Mike Madavoy and James Wing, without their support, I wouldn't be here. I would also like to thank everyone at Summit Entertainment and, finally, my loved ones and friends. They are always encouraging me to keep going. ”
Very brief statement, it's clear he's out of context ...
No, it should be said, he is accumulating energy and waiting for the best director ...