Chapter 19: Schedule and Publicity (1/5)

The schedule chosen by "The Thirteen Hairpins of Jinling" is very suitable.

There is only one of the rays in the same schedule, "Tsunami: Shark Mouth Escape", and it has been released for a week!

It's an Australian B-movie, an indoor disaster movie...

It's a grade with the eye-catching "Big Snake"!

Ray buyout for $500,000, look at the schedule, and start cleanly!

Short and fast operation!

It was released a week after the weakness of the National Day file, and the light team played with the press conference, and let the director blow on the spot that his favorite Chinese actor is Zhao Wei, and then pretended to be a "foreign blockbuster", occupied the theater schedule, and bragged about the real 3D, this marketing method is great.

In one week, the box office exceeded 100 million...

Fooled countless viewers...

This is the difference between a son and an adopted son!

"Tongquetai" is also a light publicity, he is not so attentive, light + long shadow, if he wants to have connections and connections, he just doesn't do anything!

Think about it, "Second Exposure" is a pseudo-tertiary suspense film, the investment is much smaller, and the lineup is far behind, but how much power does Li Yu's team do in publicity, and does the light do so much?

People trust you, so they hand over the publicity to you, and you actually play like this...

Well, let's go back to "The Thirteen Hairpins of Jinling", on the first day of release, it won 52% of the film schedule.

……

History is grand and complex, no film can do everything, and no director can be impartial!

So it is inevitable to choose an angle, Spielberg also chose the entry point of finding someone to shoot the Normandy landing, and see the big from the small - "Saving Private Ryan"...

The great history of the Nanjing Massacre can be made into an epic movie.

Why didn't Nanjing, as the capital of China at that time, fight a major battle like the Battle of Songhu?

Why did the hundreds of thousands of national troops first want to coexist with the city, and then retreat while fighting, and then retreat in a mess?

According to research: Tang Shengzhi, the commander of the Nanjing garrison, took the initiative to ask for help after listening to a fortune teller from a senior monk who said that there was no danger to defend Nanjing, and later he was blown up by a cannonball that did not have long eyes, and the Buddhist hall felt ominous and ran away.

Why did the embassies of Europe and the United States, which have always flaunted civilized human rights, disappear en masse in the face of the horrific massacre?

These historical details are unknown to us ordinary viewers.

How capable are you, Lu Chuan, and how dare you make a huge work? And take such a big name as "Nanjing, Nanjing"?

Look for death!

Lao Mouzi is very smart, or he knows his own catties, he definitely wants to make a war masterpiece, but he has never been able to find a suitable entry point, so after seeing "The Flower of War", he will say, 'This is the best script I have ever seen'

"The Flower of War" is not at the forefront of Yan Geling's sequence, but Lao Mouzi has taken a fancy to this!

When Zhang Junsheng watched the movie, he kept thinking about whether to take "The Thirteen Hairpins of Jinling" to the Olympics...

It is estimated that there is no drama, and the best foreign language films are generally encouraged to have literary films with local characteristics, which is the kind of film that cannot be made by the old United States and can only be made by foreigners...

Moreover, Lao Mouzi himself doesn't particularly care about Oscar...

In fact, those who engage in art, please don't judge them with the worldly mentality of ordinary people. Not all directors go for money and profit, either to make a movie or to win an Oscar.

Of course, "The Thirteen Hairpins of Jinling" still has some intentions at the overseas box office, otherwise it would not have invited Belle for 12 million...

"Jinling Thirteen Hairpins" opened in 200 theaters in North America, and the peak is under great pressure!

Japan has spent a lot of money in the United States over the years, cultivating the Japanese school, especially in the field of East Asian studies, and they have funded people in these fields to do research.

If your research funding came from Japan, what would you stand there and talk about?

After the publication of Zhang Chunru's "Nanjing Atrocity", why was it besieged by so many scholars in the United States, in addition to the fact that the book is indeed insufficient, a very important point is that these scholars themselves are on the side of the Japanese!

And there are really many people in Lao Mei who don't know about the Nanjing Massacre!

Take a look at Spielberg's "Empire of the Sun", a very standard sympathy between colonists and colonists.

The most unbearable scene is: British children "can't find food" in the house, Lao Pi plays various soundtracks - and by the way, pity the thousands of Chinese who are starving to death on the same street...

In Hollywood movies, there are always: the British are pedantic but have an idealized character, the Americans are realistic but have the last laugh, the Japanese are brave and have a bushido spirit...

What about China?

Foolish and ugly!

I'm sorry for the trouble...

Summit Entertainment spent 30 million on publicity, but "The Thirteen Hairpins of Jinling" performed quite average in North America, with a box office of less than $10 million in the first weekend, and the final box office was about 30 million...

However, compared with the pitiful box office of 360,000 in the previous "Jinling Thirteen Hairpins", it is already a huge success.

Just thinking about it, the movie has come to an end, Shujuan is lying in front of the colorful glass mirror and looking at the thirteen prostitutes who walked in from afar...

Voiceover: She never saw Yumo and them again, and she didn't even know their names...

……

Of course, Zhang Junsheng has to work hard to promote "Thirteen Hairpins", according to the current situation, the overseas results are definitely not good, and he can only count on the mainland box office...

The theme of "The Thirteen Hairpins of Jinling" belongs to war films!

is very serious, it is difficult to have a big market for such a movie!

It is estimated that it can achieve a little box office results in Asia, the original time and space, the Korean box office of "Jinling Thirteen Hairpins" did not reach 100,000 viewers, I don't know what the reason, probably because it was not negotiated, and there was no large-scale screening at all...

This time, Yuehua cooperated with Xijie to ensure normal screening.

According to the preliminary forecast, the overseas box office plus Europe and North America will be about 60 million US dollars, compared with the publicity cost of 50 million US dollars, it must be a loss of money!

To be the boss, always make a contribution!

By the way, Lao Mouzi and Zhang Junsheng are going to attend the Busan International Film Festival a week later to help support the stage - mutual benefit!

"My opinion, of course, it is Lao Mouzi's best movie in the past ten years!"

"Full of tension, but forbearance and restraint, it's definitely worth watching!"

“… Huh, Diaoyu Islands?"

That's right, it's the Diaoyu Islands, and recently there has been another conflict between China and Japan, surrounding the Diaoyu Islands incident!

At the beginning of September, the Japanese government held a cabinet meeting and decided to use 2.05 billion yen to buy Diaoyu Dao, Kitakojima, and Minamikojima from the so-called "land owners" and "nationalize" them...

Of course, China was not happy, and on the day of the release of "The Thirteen Hairpins of Jinling", a warship sailed through the Diaoyu Islands for the first time at the closest distance of 80 kilometers from the Diaoyu Islands...

Of course, there is definitely no inevitable connection between the two, and when Yuehua announced the finalization, she didn't think about Sino-Japanese relations at all...

"The Diaoyu Islands are definitely Chinese, what's there to dispute about that?"

"If you don't accept it, you can do it..."