Chapter 400: All-Out War!
At 8 o'clock in the evening of November 20th, Meizu held a product launch conference, and everyone saw what Meizu skin care products looked like for the first time.
Li Zetian and his wife attended the press conference, which caused a sensation.
Soon after, Meizu skincare advertisements began to be broadcast on TV stations.
"Wow, this is Meizu skin care products, not to mention anything else, the crystal glass bottle is very high-end and high-grade!"
“Mrs· Li's skin is moist and silky, as if it glows with a porcelain shine, which is extremely attractive!"
“Mrs· Li Mei exploded, Chronos· Li is really blessed, to have such a beautiful wife, it is really envious, jealous and hateful!"
“……”
The audience in front of the TV was surprised by Jingqiu's stunning appearance.
On the screen, Yu Jingqiu, who has been carefully dressed, is not like a mortal, but a fairy.
The female stars are all bleak compared to her.
The comment area of Meizu's official website suddenly exploded, and countless netizens were also praising Yu Jingqiu's beauty.
"There are beautiful women in the north, peerless and independent. One look at the city, and then the country!"
“Chronos· Li's wife has the appearance of a sinking fish and a goose, she is really envious of others!"
This is the comment area of Meizu skin care products, why do you all discuss Chronos· Li's wife, huh?"
"Damn, those beautiful legs make me can't move my eyes!"
"The skin is so good, not to mention, the body is also so good, not at all like a person in his thirties who has given birth to a child!"
“……”
In the backstage area of Meizu's official website, several staff members looked at the company's CEO Lucini Pate with a wry smile and said, "President Pate, what should you do here, we can't guide it~ Netizens are discussing Mrs· Li。 ”
Lucine Pate laughed, "It's okay, it's a good thing, Mrs. Li is our company's product spokesperson, and the more people who discuss her, the more people will buy our company's products! Li's comments will be deleted, don't mess with Mr· Li and Mrs. Li is not happy!!"
"Yes!!" several staff members nodded in unison.
……
Meizu skin care products are completely popular, although the price is expensive, but there is an endless stream of buyers.
When it came to the Christmas shopping in December, the sales of other skin care products plummeted, but Meizu skin care products were the only ones that rode the dust!
In just over a month, Meizu skincare products have become the No. 1 brand in the skincare industry!
Next, Meizu began to develop more abundant products.
Lucini Pate called and said, "Mr. Li, it would be great if you could have your support to acquire The Estee Lauder Companies in the United States!"
Li Zetian knows the brand Estee Lauder, but he doesn't know much.
"You sent me the information about Estee Lauder for me to see!"
"Okay, I'll send it directly to your email when I've got the information in order. ”
"Hmm. ”
……
That night, Li Zetian opened the email, found the email sent to him by Lucini Pate, and immediately opened it and read it.
The Estee Lauder Companies is founded in 1946 by Estée Lauder and Joseph Lauder Companies, the Estee Lauder Group, proud of the world's leading cosmetics industry, the production and marketing of high-quality skin care, makeup, perfume and hair care products, products sold in more than 130 countries and regions around the world, the company has a number of well-known brands: Estée Lauder, Clinique, LA MER, Origins, Labseries, Bobbi Bron, M.A. C Meike and other dozens of brands, the products are very rich!
In addition to high-end department stores, specialty stores, high-end perfume stores and pharmacies, we also have our own stores and supply cabinets, shops on cruise ships, duty-free shops on airplanes, airports and cities.
The Estée Lauder Companies has always been a leader in product research and development, with 395 first-class chemists, biologists, microbiologists and physicists! Of course, this number is nothing compared to the 120,000 in Genomic Science companies.
After reading the information, Li Zetian then replied to Lucinie Pate with an email with the word "may" and an exclamation mark "!".
So, at the end of 1995, Meizu's parent company, Genomics, initiated an acquisition of The Estee Lauder Company.
Since Meizu is still small in scale, it is naturally impossible to acquire an international group as large as Estee Lauder, so it will be acquired by Gene Technology.
It didn't take long for the news that Gene Technology was going to buy Estee Lauder and quickly caused an uproar in the industry.
Procter & Gamble, Unilever, L'Oreal and other international giants are extremely concerned and even plan to stop it.
However, Gene Technology has strong financial resources and is strong enough to reach an agreement with Estee Lauder. Genomics paid $7 billion for a 62.5% stake in The Estée Lauder Companies. The Estée Lauder Companies received a huge amount of money and the powerful technical support of Genomics.
In addition, the rise of Meizu made Estee Lauder deeply feel the sense of crisis, and clearly realized that the technical level of the gene technology company is too powerful, coupled with Li Zetian's huge funds and channels, it is enough to change the pattern of the industry. Instead of fighting with Meizu, with gene technology, and with Li Zetian, it is better to hug your thighs, and maybe you can get more, so Estee Lauder agrees very simply!
On December 29, just a few days after Christmas, Genomics signed an agreement with The Estée Lauder Companies, and then held a press conference to announce the matter.
As soon as the news came out, it gave everyone the feeling that it was "too fast"!
Gene Technology acquired Estee Lauder almost with lightning speed, which was unresponsive.
Procter & Gamble, Unilever, L'Oreal, Senior Hall and other companies are confused.
"Oh shit, it's not good for us at Procter & Gamble to let Genomics buy Estee Lauder so easily!!" Procter & Gamble's CEO frowned, his face covered with dark clouds.
As the industry leader, Procter & Gamble ranks among the top 50 of the top 500, and although Meizu's skin care products are powerful, there are too few product types, and Procter & Gamble can still tolerate it. However, when Genomics acquired Estee Lauder, that was a big problem. Estee Lauder is involved in a lot of products, so naturally it forms more competition with Procter & Gamble. If Estee Lauder had received technical support from Genomics, Procter & Gamble would have faced unprecedented challenges!
Gene technology companies are too perverted, with an annual R&D investment of four or five billion US dollars, and they are still stacking up wildly every year. And what about Procter & Gamble? It's just billions of dollars in R&D investment, which is too different!
Just when the outside world was still discussing the acquisition of Estee Lauder by Gene Technology Company, Li Zetian asked Dongfang Yuqin to establish Chronos Daily Chemical Company, and then listed Meizu Company and Estee Lauder Company under the name of Chronos Daily Chemical Company, which is the parent company of Gene Technology Company.
In this way, in the future, large and small daily chemical companies will be handed over to the management of Chronos Daily Chemical Company, and gene technology companies will focus on scientific research and avoid distraction.
Of course, the establishment of Chronos Daily Chemical Company can't hide from others, Procter & Gamble and Unilever heard the name, and their hearts suddenly beat faster!
Oh, the daily chemical !!
Skin care, cosmetics, shampoo, shower gel, perfume, toilet water, toothpaste, laundry detergent and other daily necessities and luxury goods are all daily chemical products!
This is the rhythm of an all-out war!!
PS: Today's three shifts, tomorrow can be more, and the previous arrears will be made up.