"By the way, Lin Xiao, will you have a performance later?" asked Li Shaojie.

Lin Xiao nodded.

"Tsk, you are worthy of being the king of newcomers, do you know that you are the only newcomer who can perform on stage tonight. Li Shaojie said with envy.

Lin Xiao couldn't help but glance at Li Shaojie more, this guy is so well-informed, and he is not an ordinary newcomer.

Everyone else looked at Lin Xiao with envy and jealousy, especially Cao Xiaochen.

Tianxing Group's sponsor appreciation meeting, there is a practice every year, there have been very few newcomers who can perform on stage, on the one hand, they are worried that newcomers are prone to problems on stage, and on the other hand, it is also a practice formed over the years, only the most outstanding newcomers have the opportunity to take the stage.

Therefore, they are so envious of Lin Xiao, because according to the experience of Tianxing Group's sponsor appreciation meetings in previous years, almost every newcomer who can perform on stage at the appreciation meeting is extremely optimistic about the company, and the key is that the development of newcomers who can perform on stage almost every year is very good.

Hearing Li Shaojie say this, Lin Xiao was a little less unhappy when he walked the red carpet.

No one doesn't want to be taken seriously, and Lin Xiao is no exception.

Lin Xiao's performance program is in the fifth.

At the end of the third program, the staff who arranged the performance of the program came over to inform Lin Xiao to prepare.

At this time, Xiao Jie suddenly walked over quickly.

"Lin Xiao, come with me, the big boss wants to see you. Xiao Jie looked a little excited.

"But it's my turn to take the stage. Lin Xiao was a little embarrassed.

"It doesn't matter if you go on stage, you can postpone it, the big boss wants to see you by name, come with me." Xiao Jie was a little dissatisfied.

Xiao Jie said this, Lin Xiao naturally didn't say anything more, but the other people at the same table all looked at Lin Xiao's departing back with envy.

"Tsk, it's worthy of being a newcomer king, this treatment is different. Li Shaojie was a little sour.

......

Xiao Jie took Lin Xiao to a table in the front row and met the big boss of Tianxing Group, Chen Zhongtian.

Chen Zhongtian was chatting with a middle-aged man at this time.

"Mr. Chen, this is Lin Xiao. Xiao Jie said on the side.

"Mr. Chen is good. Lin Xiao also greeted.

Chen Zhongtian raised his head and glanced at Lin Xiao with a smile, then nodded and said, "Yes, our Tianxing Music has finally produced a newcomer king, yes, very good haha." ”

"This is Mr. Wang of Daxing Group. Chen Zhongtian smiled and introduced the middle-aged man beside him.

"Mr. Wang is good. Although Xiao Jie and Lin Xiao were a little unclear, they still greeted.

"Mr. Wang's company is really full of talents. Lin Xiao, yes, in fact, I asked you Mr. Chen to find you. Mr. Wang of Daxing Group reached out enthusiastically to shake hands with Lin Xiao.

Lin Xiao was confused, and Xiao Jie on the side was also puzzled.

"That's the case, our company is going to launch a new product, it will be the company's key project next year, there is a lack of a spokesperson, I have learned about the resume of Lin Xiao brothers, and when I see the real person today, I feel that you are particularly suitable to endorse our new product. No, it's just in time for your company's dinner, so it's better to be in time than to rush in time, hahaha. Mr. Wang said with a big grin.

"What are you doing in a daze? Don't thank you Mr. Wang?" Chen Zhongtian said with a smile.

"Thank you Mr. Wang for your kindness, but I don't know what new product it is?" Lin Xiao first expressed his gratitude, and then asked.

"It is a weight loss product, Lin Xiao brothers rest assured that all the relevant inspections of our new products have passed and have entered the production stage, and there is absolutely no problem in terms of quality. Mr. Wang seemed to be able to guess Lin Xiao's thoughts and said with a smile.

"And we won't treat Brother Lin Xiao badly, 10 million in three years!What do you think?" Mr. Wang once again offered a killer move.

Hearing 10 million in three years, even Xiao Jie couldn't help but swallow her saliva, what is the concept of 10 million in three years? With Lin Xiao's current fame and coffee position, he has also received endorsement offers from several companies, but it is only 1 million in a year, and with Lin Xiao's current coffee position, almost all of them are small brands.

Some big brands don't consider Lin Xiao at all, and Daxing Group is also a well-known company in China, and its main health care products sell well all over the country.

Although celebrities should be cautious when receiving advertising endorsements, and health care products and drugs are high-risk categories, the sky-high endorsement contracts of more than 3 million a year and 10 million yuan in three years still make Xiao Jie can't help but smack her tongue.

Chen Zhongtian on the side also nodded with satisfaction, Daxing Group has always been very generous in this regard, but this time the other party's generosity still exceeded Chen Zhongtian's expectations.

In fact, things like health care products, weight loss products, medicines, and this kind of thing, many times, are high-risk categories of celebrity endorsements, because this kind of products are the most prone to problems, and there are many cases where celebrity endorsement products are sued by consumers after they have problems.

This is also the reason why the endorsement fee for celebrities for this kind of product is often relatively high, with high risk and high reward.

Daxing Group's weight loss product is a key project in the coming year, and the approval has already arrived, but the promotion of weight loss products is different from health care products, and the spokesperson can't be found casually, Lin Xiao don't look at the current reputation, but in fact, because of Lin Xiao's weight loss experience, from 250 pounds of big fat people to the current standard figure, Daxing Group has investigated before and found that a large part of Lin Xiao's fans are fat.

What does this mean? It means that Lin Xiao's fans are naturally the target customers of weight loss products.

Many people think that it is definitely easier to ask a newcomer to endorse than to ask those well-known celebrities to endorse, but in fact this is not the case, under normal circumstances, if a newcomer has more potential and emerges, it will generally be more cautious to receive endorsements, especially high-risk products such as weight loss products, they are basically unlikely to be willing to accept them.

Because of well-known stars, even if there is a problem after endorsement, the loss will begin, but the newcomers and new stars themselves lack background, and once there is a problem, the blow will be fatal for them.

That's why Wang Baoxing deliberately mentioned this matter directly to Chen Zhongtian on this occasion. And he is also very optimistic about Lin Xiao's development, he can write and compose songs, he can sing, and his image is very good, maybe this price is indeed sky-high now, but what about a year or two later? Lin Xiao is definitely worth this price.

Daxing Group is a sponsor of many programs and film and television dramas in Tianxing, so Chen Zhongtian has to give this face.

"If Lin Xiao brothers endorse our product, next, we will put a lot of advertisements in the prime time of major TV stations, and at the same time, outdoor print advertising, building TV advertising, etc., we will put a large number of them, I believe this will be a good publicity for Lin Xiao brothers, this is definitely a win-win cooperation." Wang Baoxing said again.

He is right about this, sometimes, what products and brands celebrities endorse also depend on the amount of advertising of the other party, which is also a kind of exposure in itself.

Asking celebrities to endorse costs so much money, and the follow-up investment in publicity will only be more, not less.