With the strong support of Huayi's boss, Lin Xiaoguang has also increased a lot of confidence, and his second film "Those Years" will be released on July 10 in the mainland as scheduled, and the release time of Moss Bend is set for July 20, and the final release time of Xiangjiang is July 25.

In mid-June, there was still a month before the release of the movie, and "Those Years" officially began to be widely promoted across the country.

There are many common pre-promotion methods for movies, and under the general trend of Internet thinking, online publicity has become more and more important.

For example, promoting the theme song of the movie on the Internet, the actor posting photos of himself during filming on the blog, or the director's mental journey, some shocks and tidbits of the episode, etc.

In addition, there are post bars, portals, forums and other places, all of which are the same.

In recent years, there has not been much online promotion of the movie, and there are only a few ways to say it.

Offline is the main thing.

Television is the most important way for people to receive information, and all Davids across the country have bought some advertisements at different times.

Posters and trailers near major cinemas, shopping malls, residential areas, and universities......

As a film work that Feng Xiaowan attaches the most importance to after leaving the company, Huang Zhonglei has used all the publicity methods he can think of.

If it weren't for the Olympics this year, all satellite TV wouldn't be allowed to hold talent shows, and Huang Zhonglei would probably take down the advertising copyright of "Super Girl" or "Happy Boy".

No way. In this era, there is no trick in promoting movies, that is, to ensure that the coverage is wide enough, take money and smash it!

Originally, Lin Xiaoguang wanted to hold a few screenings, so he invited some film critics and reporters to start building momentum about a week before the movie was released.

However, Lin Xiaoguang considered that the pirates in the mainland were too rampant in recent years, so it was better to be careful, otherwise he would not have chosen to release them in the mainland first, just to eliminate piracy as much as possible.

At the end of June, Lin Xiaoguang officially joined Cheng Yanxi, Jing Boran and other actors.

"Director, the program of Mango Channel's Happy Camp has sent you an invitation to announce, shall we go?"

Lin Xiaoguang looked at his assistant Xiao Luo and said angrily: "Nonsense, I still want to do this, of course I go." ”

After listening to Lin Xiaoguang's answer, Xiao Luo nodded knowingly: "Knowing the director, I will reply to the TV station immediately." ”

"Hmm. ”

In Lin Xiaoguang's view, whether he is an actor or a director, the most important thing is to rely on his works to speak, so he has never liked to participate in any variety shows, but "Happy Camp" is definitely not among them, in his previous life, he was a loyal audience of "Happy Camp", plus he and Teacher He and Xie Na are all old acquaintances, this time it happened that his movie was released, and Lin Xiaoguang had no reason to refuse.

In addition, "Happy Camp" is the originator of variety shows in the mainland, and Mango Satellite TV also started from it.

And now "Happy Camp" can be said to be the most popular trump card program, and their programs generally invite not big names but also first-line stars, of course, like Lin Xiaoguang, a line of niches is also within the scope of their invitation, their purpose is to invite whoever is popular, and the rich are capricious.

After getting Lin Xiaoguang's permission, the female assistant immediately notified Mango Channel, which worked very efficiently, and quickly set a shooting date after communicating with the female assistant.

Subsequently, Lin Xiaoguang, Jing Boran and others rushed to Changsha at the appointed time, and when the plane arrived at Changsha Huanghua Airport, Mango Satellite TV's car was waiting at the airport early.

I have to say that the details of Mango TV are really good, which may also be the reason why they have been far ahead in the provincial satellite TV for so many years, Lin Xiaoguang, Cheng Yanxi, and Jing Boran got in the car and went straight to the TV station.

The car drove smoothly on the road, Jing Boran sat in the co-pilot, and Lin Xiaoguang and Cheng Yanxi sat in the back.

Facing the upcoming participation in the No. 1 ace variety show in the mainland, Cheng Yanxi, who had just arrived, was a little excited and apprehensive, so she asked Lin Xiaoguang uneasily: "Director, I heard that the Happy Camp has always only invited big stars, so if an actor like me who is not famous goes, will no one pay attention to it?"

Lin Xiaoguang smiled and shook his head: "Don't worry, Yanxi, I am an old friend with Teacher He, you and Jingbao only need to behave normally when they are on the show, and leave the rest to me." ”

Cheng Yanxi looked at Lin Xiaoguang and said gratefully: "Okay director, then please leave it to you." ”

Not for a while.

The car took Lin Xiaoguang and the three of them to the front of the TV station, and under the leadership of the staff, they went to the dressing room through a special channel, and entered the dressing room, which had a lot of space, a relatively large makeup hall, where about a dozen young men and women were seated, and the makeup artist was putting on makeup for them.

Lin Xiaoguang also met the three hosts in the dressing room, He Yu, Xie Na and Li Weijia, but he didn't see Wu Xin and Du Haitao.

Mr. He is still the same, and there is no change from when he was at the Golden Eagle TV Art Festival a few years ago, and he has a baby face that retains his youth.

And Xie Na has found her own position at this time, and her hosting style is lively and crazy.

Li Weijia is also handsome, known as Changsha Andy Lau, but in the past two years, because of the joining of Wu Xin and Du Haitao, he can no longer be a quiet and beautiful man like before, and he slowly began to learn to steal the spotlight, learn to gag, and say some jokes that others don't laugh but can laugh to death.

"Xiaoguang, long time no see, welcome to the Happy Base Camp. As the host, Mr. He first smiled and stretched out his hand to welcome.

"It's an honor for me to be able to participate in the Happy Camp, and Mr. He will take care of the two newcomers of our film later. "Etiquette and exchange have always been the traditional virtues of the Chinese nation, Lin Xiaoguang also flattered, and by the way, Chen Yanxi and Jing Boran outside the door also called to him.

Jing Boran and Cheng Yanxi said in unison: "Teacher He is good, Sister Na is good, Brother Jia is good ......"

Without waiting for Xie Naweijia to speak, Teacher He took the lead in smiling and said, "Welcome two ......"

"It's okay Xiaoguang, Teacher He doesn't take care of you, my sister takes care of you. Xie Na didn't pay attention to the two newcomers, she took advantage of Lin Xiaoguang as soon as she came up, and slapped her chest loudly, she was really a woman.

Lin Xiaoguang looked at Xie Na, who was in good condition, and said with emotion: "Nana, don't come unharmed!"

It's not, this is a pinch, since the farewell in the capital, Lin Xiaoguang hasn't met Xie Na for several years.

You must know that when Lin Xiaoguang first met Xie Na, her boyfriend was still Liu Ye, and now that the world is changing, things are not people, Xie Na and Zhang Jie, who ranked fourth in last year's happy male voice, talked about a vigorous sister-brother relationship, and has gradually walked out of the haze of the last relationship.

Li Weijia asked with some curiosity: "Nana, it turns out that you and Xiaoguang have known each other before?"

Lin Xiaoguang smiled and quipped: "I don't know each other, Nana and I used to be roommates who got along day and night, and we lived in the same house in the capital. ”

"Director, are you telling the truth?" asked Cheng Yanxi incredulously.

"Yeon-hee, don't think crookedly, Nana and I are pure friends, living in the same house, not the same room. ”

After listening to Lin Xiaoguang's explanation, Cheng Yanxi breathed a sigh of relief and said with a smile: "So that's the case, I thought you were ...... with Sister Na."

Originally, Cheng Yanxi wanted to say "cohabitation", but fortunately she listened to it in time and didn't make a joke.

“……”

The long makeup passed easily in the small talk of several people, this time the makeup was carried out quickly, Lin Xiaoguang only needed to draw some light makeup and simple modification because his skin was still good, Jing Boran and Cheng Yanxi had already put on makeup before going out, and He Yan and the three of them had to enter the dressing room at least half an hour earlier than Lin Xiaoguang.

In the studio hall, because the news that Lin Xiaoguang and Jing Boran were going to be on "Happy Camp" was announced on the official website of Hunan Satellite TV two days ago, he watched many people holding signs with words such as "Lin Xiaoguang, we support you!" and "Jingbao We love you".

In other words, tickets for "Happy Camp" are not sold to the public, and there are three ways to get tickets.

The first type of audience free tickets, which is commonly referred to as admission tickets, is not too much, and is given by a special person according to the department's plan and arrangement.

The second type is the student team, which is responsible for this kind of ticket, and takes turns to select Hunan college students to watch the show in the base camp. Which university is chosen for each session, this is random. After the student team was approved, the number of students outside the studio on the day of recording was counted with their student ID cards (checking the number of people and documents), and this part of the audience was the largest. Usually more than half.

The third is the fan team, which is that after the guest is set in each issue, the fan team of the guest will contact the program team to apply for admission.

This is something that needs to be applied for by the organization, (not to say who I am, I can also apply.) Usually each guest's fan team only enters about 25, so under special circumstances, it can be appropriately increased, why can't the fan team enter more? Because the base camp program generally does not do special shows, in order to avoid fans leaving the stage after the idol show or before the idol comes on the stage.

It is inconvenient for the program team to put too many fans in, of course, when doing a special show, the situation must be different, and this time, Lin Xiaoguang is mainly to promote his new movie - "Those Years".