Chapter 119: Advertising and Efficacy

This song should only exist in the sky, how can the world hear it a few times.

Our wine, too, can flow to the mortal world, and that is the creation brought here by the buddies. Li Dongwen was secretly proud.

The climax of the new product launch conference did not occur when the results of the expert appraisal were announced, but at the dinner.

The banquet hall for 1,000 people and 100 tables were full.

These 1,000 people drank 1,200 bottles of wine, and some people seemed to be unsatisfied.

Especially the owners of the specialty store, they are completely drunk, probably because of the low degree, this wine doesn't seem to be intoxicating.

The press conference of the Peach Blossom Fairy Company is quite atmospheric, and there will naturally be no shortage of souvenirs, two bottles of Peach Blossom Fairy wine per person.

The next morning, most of the attendees had left.

The owners of specialty stores began to place orders one after another, at least from 1,000 boxes, and some even placed orders for 10,000 boxes, such as Xie Anping in Guancheng.

Zhu Hongjiang is in charge of the store system, he did not ship according to the customer's order, the spot announced the peach blossom fairy wine quota system, due to the limited production, the first batch of orders, each can only ship 1,000 boxes, no discrimination.

As for the annual quota, the company will give an appropriate quota according to the size of each store and the sales status of the previous year, which will be announced next month.

A thousand cases of wine are not cheap, the factory price is 500 yuan a bottle, a box is 3,000 yuan, and a thousand boxes are also 3 million.

The reporters did not leave, and were divided into several groups and met separately.

One of them is magazine media, large and small, more than 30 companies from all over the country, and Pengcheng Zhu Liuyi received this group.

"Advertising we are going to do, color full-page, front and back cover can also be considered. But you can't quote indiscriminately, you have to be reasonable. I'll send you a form in a moment, and you'll quote all the prices. We will weed out some unreasonable ones and sign them on the spot. Zhu Liuyi seems to be very experienced in dealing with these reporters, talking eloquently, and saliva is flying.

Among them, there is a magazine from Pengcheng, which seems to be familiar with Zhu Liuyi, the magazine is called "Wine Sea Wave", and the reporter who came is a big fat man, weighing 200 pounds, and his name is Hu Guang.

It is a monthly magazine that is mainly aimed at the southern market. The magazine gave an offer for the annual cooperation, 12 issues of color full-page hard and wide, including one front and one back cover, and 3 news and advertorial promotions, with a total price of 198,000 yuan.

Newspapers and magazines and other paper media across the country spent more than 30 million, TV advertisements cost more than 40 million, and outdoor media also signed more than 30 million, mainly street sign advertising.

The bus advertisement was not signed because it was too low-end and did not match the brand positioning.

I can afford to drink peach blossom fairy wine, and basically say goodbye to the bus.

This year, more than 100 million advertisements will be smashed.

The advertising slogan of Peach Blossom Fairy Wine: "Two taels a day, refreshed!"

We advocate healthy drinking, although the wine is good, but we do not advocate drinking more. You're really drunk, don't blame us, we reminded you.

In the past few days when Peach Blossom Fairy Liquor held a new product launch conference, Li Dongwen was in the provincial capital of Sanxiang. But he didn't show up much, and the opportunity to show his face was given to Sun Yunsheng, Gong Zhi, and Zhao Wenyu.

Li Dongwen was about to return to Tongyuan, but was approached by Zhao Canguang and Xie Anping.

"Boss Li, it's not easy to see you. Xie Anping smiled and complained.

"I've been busy lately. What's the matter with Boss Xie?" Li Dongwen didn't say hello, and said things directly.

"Your industry is getting bigger and bigger, and I want to cooperate with Peach Blossom Fairy Company in many ways. Xie Anping said.

Li Dongwen felt that he was another guy who wanted to take advantage, so he asked in a deep voice: "Which one?

Xie Anping sensed Li Dongwen's displeasure, so he reorganized the language: "For example, the transportation of goods." Peach Blossom Fairy Company's tea, wine, eggs, peaches, fungus, honey, roosters, due to the increasing quantity, these products are distributed to stores all over the country, some are not timely, and the freight is not cheap. We can set up a transportation company together, I can get the green channel for agricultural products, and the cost of crossing the bridge can save a lot of money. ”

When Li Dongwen heard this, it turned out that this guy still had to make money from the policy, and these second generations were not all gentlemen, and they knew how to drill camps.

"What is the specific operation?" Li Dongwen did not refuse, in this year, the head snake has a snake road, a rat has a rat road, and it is an era when each shows its ability and shows its own magical powers.

Xie Anping took out a folded map of the whole country from his handbag, unfolded it, and said: "The main output of Peach Blossom Fairy Company is here, Sanxiang Shenniao County, and there may be ...... here in the future."

He pointed to Tongyuan County in Gan Province and continued: "I still pay more attention to our Peach Blossom Fairy. ”

It's no secret that Peach Blossom Fairy went to Gan Province to develop again, it has been reported on TV and newspapers in Gan Province, Zhao Canguang and others also know it, and it is not surprising that Xie Anping knows.

"We can set up cargo transit warehouses in these places, so that we can distribute the goods to stores across the country from the transit warehouse. Xie Anping gestured on the map.

"Fengtian in the northeast, Jinmen in the north, Chang'an in the northwest, Shudu in the southwest, Yuzhou in the middle, Jiangcheng, Sanxiang provincial capital, Modu in the east, Pengcheng in the south, these nine places set up transit warehouses, which can basically cover the whole country. ”

"Why don't you set up a transit warehouse in the capital?" asked Li Dongwen.

"The water in the capital is too deep, and the traffic is getting more and more congested, so it is not as convenient as Jinmen. Xie Anping said.

"What kind of cooperation method?" Li Dongwen continued.

"Boss Li, you have strong financial resources, you can build these nine transit warehouses yourself, and you can buy land and rent land. We can set up a transport fleet together, and I am responsible for the transportation, including the distribution from the headquarters to the transit warehouse, from the transit warehouse to the specialty store. Xie Anping said his final thoughts.

Li Dongwen felt that the transportation of goods in this plane was very low-end, and there was no storage bag, storage ring, storage bracelet and other space equipment, and it was very inconvenient to transport goods.

For a moment, he even had the idea to make a batch of storage bags and make a transportation company by himself.

Of course, this thought only flashed for a moment, and was extinguished by him again. This kind of "technology" is too advanced, and people here may not be able to accept it, and it is too easy to expose themselves.

Alas...... Li Dongwen sighed in his heart.

This point of cargo transportation, if I let it go, I can do it all alone, where to get a freight company, really have nothing to do. The key problem is, I can't let go of my hands and feet......

Li Dongwen raised his hand and said to Zhao Canguang: "You can handle the matter of the transit warehouse, and buy the venue." Recruit more people and be optimistic about the warehouse. "Look at the warehouse, Zhao Canguang's old business, that's what he does on Hong Kong Island.

Then he said to Xie Anping: "The transportation company, with you as the main one, I will not control it." You make a plan, how much money do you need from me, you can inform Zhao Canguang. ”