"I never thought that our movie would be released within a month. I'm planning, we're going to make the final sample, and it's going to be winter, when we release it two months before the year, and preferably after the year, and try to make a record for the longest release. ”

Zhang Hao was stunned and said, "Ah?

Ma Xiaoyang said with a smile: "What's not good, believe it or not, our movie, as long as there are economic conditions, we have to watch it at least twice?"

Zhang Hao nodded and said, "I am convinced of this. ”

Ma Xiaoyang said: "I want to make our movie a fashion and a phenomenon, if it is just a movie, then we will be too much of a failure!"

Ma Xiaoyang remembered how popular this film was back then, there was no ticket system at that time, the phenomenon of scalpers speculating in tickets was very serious, and the giant screen tickets of one hundred and two, I heard that the highest one in the magic capital was fried for more than 1,000 yuan, which has increased nearly tenfold, just like that, it is still difficult to find a ticket outside the cinema.

At the beginning of the launch of the Xiyingmen cinema line on ePay, Ma Xiaoyang asked Zhou Tie to start a set of online ticketing software based on the ePay online payment system, which was specially designed for its Xiyingmen cinema line.

This system is a simple version, and it does not have the convenience of issuing tickets with a swipe of the ID card in later generations. It's just that after the payment is completed, a code will be generated based on the individual's ID card, and then you can use your ID card to check the ticket office to get a movie ticket for the corresponding seat.

In this way, scalpers can be prevented from speculating to the greatest extent, because online tickets can be purchased in advance, and they can only be used by the person with an ID card.

Zhou Tie believes that since you want to build the best cinema chain, let's start with Feng Sha scalpers.

He also understands the harmfulness of scalpers to the viewing experience of ordinary audiences, so they also added ID identification codes to their movie tickets in Xiyingmen, so that the movie tickets queued up to buy in the theater are only for their own use, and the movie tickets of special non-ID audiences such as minors will have a certain discount, but there will also be corresponding markings, so as not to make them a loophole for scalpers to exploit.

Therefore, Ma Xiaoyang's big movie project has not yet been completed, and the cinema chain of Xiyingmen has been built into a scalper-free cinema by Zhou Tie, which makes Ma Xiaoyang very pleased.

After two months of editing work, the final release version of "Incarnation" was finally made, Ma Xiaoyang was very satisfied with the final version, after his comparison, although this version is all oriental faces, but the technology and scenery in it are at least one level stronger than the original version.

Ma Xiaoyang said to Zhang Hao and Sister Mei: "Okay, that's it, let's start the pre-release promotion!"

Sister Mei said: "Mr. Ma, such a big honor, you really gave us a beautiful film and television?"

Ma Xiaoyang said with a smile: "What I want is not honor, you should know this, so it's decided, but the box office share can't be given to you anymore." ”

Zhang Hao waved his hand again and again and said: "That's really not necessary, we have made a lot of money this time, thank you Mr. Ma, for giving me the opportunity to become a director again and direct such a good film." ”

Ma Xiaoyang smiled and said: "Let's not be polite to each other, so let's do it, you can set the time of the premiere, but the day after tomorrow I will organize an internal movie, first invite the crew, the fantasy light and magic special effects team and my relatives and friends to watch it." ”

Zhang Hao said: "Mr. Ma, I plan to premiere in a week, and then release it directly. However, you also have to help with the publicity. ”

Ma Xiaoyang smiled and said, "Don't worry, it's on me." ”

On the third day, Ma Xiaoyang took his family and friends to the 3D giant screen screening hall of Xiyingmen Cinema in Bingcheng, which has nearly 600 seats, which is just enough to arrange today's people.

Not only Zhou Tie and them arrived today, but even the old man Ma Kaishan and Grandma Ma came, the old couple was in good spirits and in good health, so they had to come to see the movie that Ma Xiaoyang spent 1.2 billion to make.

Grandma Ma sat down and said to Ma Xiaoyang and the others on the side: "In the past, the farm came to show movies, it was a more lively event than the New Year, those who showed movies were respected by everyone, as for the people who made movies, I haven't seen them yet!"

I didn't expect that we can still see Xiaoyang's movies today, yes, yes, my eldest grandson is capable!"

The old man Ma Kaishan said: "I think he is a loser in a different way!"

Ma Xiaoyang, who was sitting on the side, hung under the bald chair, and the people around him who heard it were not outsiders, and they let out a burst of laughter that didn't give Ma Xiaoyang face.

Ma Xiaoyang said depressedly: "Grandpa, watching our own movies is better than watching imported movies, this movie will soon be exported abroad, this is called cultural export." ”

The old man sat there, too lazy to discuss with Ma Xiaoyang, quietly waiting for the movie to start. Ma Xiaoyang saw that it was almost over, so he motioned for the staff to start.

After the lights slowly dimmed, the "avatar" also showed the strange alien world in front of everyone's eyes.

After the two-and-a-half-hour movie ended, Ma Xiaoyang whispered to Ma Kaishan's old couple: "Grandparents, how is it?"

Grandma Ma said: "Xiaoyang, everything in this movie is fake, how can it look like the real thing!"

Ma Xiaoyang replied with a smile: "This is called special effects, which are made by computers, and they are made by the group of young people sitting in the back." ”

Old Man Ma said with emotion: "The weapons here are too powerful, if only we had such weapons." ”

Ma Xiaoyang whispered in the old man's ear: "Actually, these things can find their original form on our side, but they are just not so mysterious." ”

Old Man Ma Kaishan nodded.

The lights turned on, Ma Xiaoyang walked to the giant screen and said: "Because the premiere has to invite a lot of media, so I invited you to watch it here today, in the past two years, everyone has paid a lot for this movie, and I would like to thank you here."

But the effort was worth it, and now you've seen what the film will look like, so I want to say, get ready for the accolades to come!"

At the end of the show, Ma Xiaoyang asked Zhou Tie: "How is it, don't worry about it this time!"

Zhou Tie said with a smile: "Don't worry, the giant screen theater of the original theater has been idle for most of the time since it was launched, and now it can be regarded as a good opening of meat." This "avatar" is so beautiful, I'll have to find a chance to watch it again. ”

Ma Xiaoyang said with a smile: "Then hurry up and cooperate with Director Zhang's publicity, and pay attention to keeping the source of the film, if you get it done this time, you have to get back a hundred percent of your theater investment!"