"A Chinese Ghost Story? I Think It's a Chinese Ghost Story"

"As I said before, Zhang Yimou began to gradually transform his films into a vulgar commercial text.

This is a dramatic turn, and it means a shift in the value of mainstream Chinese cinema. Zhang Junsheng's "A Chinese Ghost Story" is an erotic movie that establishes this value orientation!"

"The investment of "Love Girl Ghost Story" is close to 200 million, I thought we could see a visual blockbuster, but what are we seeing?

"I like director Li Hanxiang's "Liao Zhai - Nie Xiaoqian", the elegant and beautiful hometown worries, Xiaoqian's actor Lettie, known as the ancestor of a Chinese ghost story. When participating in the Cannes Film Festival, Lottie was amazed and was praised by Westerners as "the most beautiful Chinese female star", with her elegant temperament, chaste personality, beautiful and refined ancient costumes, and was the most popular with the audience, so she was awarded the title of "Classical Beauty". ”

"But what about our Zhang Junsheng? I heard that when he was casting, he did it according to the standards of a dusty woman, no wonder Xu Yan has a dusty atmosphere!"

In order to promote the hype of the film, before the film's release, the filmmaker actually openly disclosed a bed scene in the trailer! This deliberate disclosure made it a "peachy case" that was publicized in advance, and became a prelude to the filmmaker's lust to create a market atmosphere. ”

"I don't deny that "A Chinese Ghost Story" is very likely to achieve a high box office, but the proliferation of such movies represents the degeneration of Chinese films!

"It has been nearly 30 years since Bai Yang's book "Ugly Chinese" was published, but the Chinese are still ugly!"

From top to bottom, a huge landscape of mutual harm is formed, and people are "greedy, rude, vulgar, lying, speculative, gambling, robbing, cheating, plagiarism, and indifference"... Not only that, but the ability of self-reflection is also seriously lacking, far inferior to the "Republic of China rich in self-reflection ability" in which Lu Xun lived. ”

"What is a movie?"

"Film is the seventh art in the world, and it is also an elite culture, when film has fulfilled the simple entertainment needs, as a relatively complex art form, it can carry more functions that belong to the artistic level. ”

"There is a sentence in "Dead Poets Society": We read and write poems not because they are fun, but because we are part of human beings, and human beings are full of passion. That's right, medicine, law, business, engineering, these are noble pursuits, enough to support a person's life. But poetry, beauty, romance, love, these are the meaning of our lives. I think I could add a movie to it!"

"On September 30th, when the National Day is approaching, the cinema will screen such a movie, which is full of irony, and I am worried about the future of Chinese films..."

After watching the movie, Zhu Dake directly appeared on his blog with a draft accusing "A Chinese Ghost Story"...

This buddy's brain is foggy, and the blog belongs to the Zhang family...

Using other people's things, and scolding others?

Zhu Dake has a very high status in the film criticism industry, especially in this era!

The original director Xie Jin completely fell under the pen of a group of film critics led by him, and "On the Flaws of Xie Jin's Film Model" came from his hand!

It stands to reason that in the past few years, he should have focused his main focus on Zhang Yimou - every time Lao Zhang filmed a scene, he would write an article and scold.

Why are you interested in Zhang Junsheng?

It's worth exploring...

Maybe he saw the identity of Zhang Junsheng's son of the plane?

Want to be a villain?

……

"A Chinese Ghost Story" is Zhang Junsheng's first theatrical movie, and it is also the first film of Yuehua Media, the box office breaking 100 million is the first demand, and the second demand is good word-of-mouth!

If the word-of-mouth is not good, what about the second and third parts?

At the end of the day, the praise is the majority, and most of the online messages are 'elegant and freehand Chinese classical, it is worth seeing!'

"From now on, all the kind female ghosts in my mind are called Xiaoqian!"

'Ten miles of Pinghu is full of frost, and every inch of green silk is sad for the Chinese year. Look at the moon-shaped single look at each other, only envy the mandarin duck and not the immortal. Zhang Junsheng is really talented!'

Thanks to the General Administration for not banning the broadcast, Zhang Junsheng directed a movie for the first time, there is no problem with the narrative, and the characters created meet the audience's demands. And the ghostly Lanruo Temple, zombies, the creativity and expressiveness of the underworld are all in place!

The 3,000 trolls also began to act online...

Yuehua Video's "A Chinese Ghost Story" area began to release the short videos recorded before: In the screening room, the camera was first fixed on the big screen, and Nie Xiaoqian's eyes were filled with tears: 'I can't imagine that I can't see you for the last time, you have to take care!'

At the same time, the background music sounded: No red sun, teach people to separate, don't have a good night, leave...

As soon as the camera turned, in the audience, a woman lay on the seat and cried.

The cry was heart-rending and terrible.

I couldn't control it, and the security guard at the movie theater came in and helped her away...

Viral Marketing!

This is to learn "Han Geng and his ex-girlfriend broke up 3"...

This video immediately became popular on the Internet, and the amount of discussion about "A Chinese Ghost Story" was pushed to the peak.

"Damn, didn't you say eroticism, why did you cry so much?"

"Can anyone tell me if this movie is worth watching?"

"Yes, my girlfriend's eyes are swollen from crying..."

……

Fragment marketing, play very beautifully, however, the Internet penetration at this stage is not too high, and there is no short video software such as Douyin...

However, Yuehua's people uploaded "A Chinese Ghost Story Movie Viewing Experience" directly to the whole network...

In this way, the promotion is maximized.

So, on the first day of release, "A Chinese Ghost Story" directly swiped a box office score of 24 million!

Zhang Junsheng breathed a sigh of relief when he saw this data...

Judging from the data, the first-day box office of "Full of Golden Armor" was 19 million, and the first-day box office of "Wuji" was only 13 million...

As for the pants, his movie, the most awesome is "Night Banquet", 13 million on the first day...

The box office of "A Chinese Ghost Story" on the first day directly set a box office record for domestic films, and directly added 5 million to the record!

The data came out and the media was shocked...

They can't understand why Zhang Junsheng, a newcomer, can win such a high first-day box office?

But this is real data, so the next day, the media swiped the screen one after another, nothing more than that: "Lover Ghost Story" exceeded 20 million on the first day, setting a new record.

……

This is predictable, Zhang Junsheng has too many fans, coupled with the strong promotion of "Kung Fu Panda", his popularity is currently at its peak.

In fact, before the release, the main promotion of "A Chinese Ghost Story" was aimed at white-collar workers and college students.

Movies must have a target audience!

"Little Times" is a movie with a very accurate target audience positioning.

You can say it's a bad movie, but you can't stop a lot of girls from rushing to the cinema to give the box office.

In fact, scolding "Little Times" on the Internet is not the positioning group of this film.

This group of viewers who automatically walked up to the door, and the distributors all had an indifferent attitude, which is commonly known as "deserved".

Lao Tzu didn't ask you to watch "Little Times", I don't like to watch it, I don't want to watch it!

I don't understand what a bunch of film critics are scolding him for?

There is also a street that has written millions of words, specializing in black Xiaosi, how do you know that there is a market?

A bunch of fans are working hard to help idols brush up on records...

According to statistics, middle school students accounted for 60% of the audience who bought tickets on the first day of "A Chinese Ghost Story"...

So, the fan economy is really profitable!

The profits that idols can create are several times more than the profits created by actors!

Therefore, a group of talents will desperately promote idols...

Put two renminbi together, do you know which one is noble? Which one is low?

It's all profit, so why not make it?

So, change the strategy and add middle school students over the team in terms of promotion...

What do little ones love best?

Of course, it's desperately trying to maintain your idol!

Zhu Dake can be regarded as a public anger, a bunch of people crowded into his blog, scolded a bloody dog, not only that, Zhang Junsheng personally wrote, wrote "I see how charming Qingshan is, I expect Qingshan to see me like this? Qingshan: No!"