"Happy Camp" started in 1997, and has been popular for 6 years now, accumulating a large number of viewers in 6 years, every Saturday at 8 o'clock in the evening, people sit at home, turn on Hunan Satellite TV, and watch "Happy Camp".

Even if the "Run, Brother" program is good, can it still be better than "Happy Camp"?

Almost all people on Hunan Satellite TV feel that Zhejiang Satellite TV is digging its own grave.

……

The aroma of wine is also afraid of deep alleys, and there is no fan base before the new show is broadcast, so publicity work is essential.

Zhejiang Satellite TV spent a lot of money to buy the first season of "Run, Brother", so it naturally spared no effort in publicity, and almost gave up the best publicity resources in the station to "Run, Brother".

In addition to advertising on TV stations, "Run, Brother" is also very popular on the Internet, for example, "Run, Brother" has been advertised on more than 10 online platforms such as Yahoo portal, NetEase portal, Sohu portal, Tencent QQ software, YouTube website, etc.

As for offline promotion, it is mainly in the Honor chain Internet cafes and buses.

In addition, the stars of "Run, Brother" are also participating in some activities to promote the show!

It's just that because there is no Weibo yet, the influence of celebrities is much weaker.

Li Zetian has actually been paying attention to "Run, Brother", thinking that if there is Weibo, as long as the stars update Weibo and appeal slightly, fans will respond, and "Run, Brother" will immediately become the first on the hot search list, so it will become popular before it is broadcast.

Fortunately, the star lineup of this show is strong, which has attracted great attention from the media and fans, and the promotional video released by the show, especially the game link of tearing the name brand, is even more surprising. On the Internet, netizens almost swept up the comment area of "Run, Brother".

"I feel sorry for the fairy sister for 100 seconds!"

"Lu Yi 6666!"

"Huang Lei is so witty!"

"Damn, Jet Li is extraordinary, worthy of being from Shaolin Temple!"

"This show is a cow petal, star-studded, and so hilarious, I really want to watch it!!"

“……”

As the publicity progressed, the popularity of "Run, Brother" gradually opened.

On October 29th, some media suddenly broke out that "Run, Brother" was designed by Li Zetian himself, and Li Zetian's celebrity effect is not much better than that of a star.

As soon as the news came out, it was quickly reprinted by major media and networks, causing a huge sensation in China, and even foreign media followed suit!

After continuous exposure, the show "Run, Brother" is almost a household name.

At this moment, Hunan Satellite TV was finally a little moved and scared.

At 8 o'clock in the evening on November 1, "Run, Brother" started 20 minutes earlier than "Happy Camp".

Many viewers originally wanted to watch "Happy Camp", but before the show started, they thought about watching "Run, Brother" first. As a result, I was hooked at first glance, but I threw "Happy Camp" out of the clouds.

And the statistics of the ratings will take some time, whether it is Zhejiang Satellite TV or Hunan Satellite TV, they don't know who has high ratings, and this night is destined to make many people unable to sleep.

On YouTube, the number of comments on Run, Brother is increasing very quickly.

"Run, Brother" is the most interesting variety show!"

"This is the real variety show!"

"The first large-scale outdoor variety show in China is awesome!

"I've always been a big fan of Happy Camp, but now I have to say that after watching Happy Camp for several years, it feels a bit boring. The appearance of "Run, Brother" is really a surprise. It's not black, I really think "Run, Brother" is much more interesting than "Happy Camp"!"

“……”

At 12 o'clock that night, the first episode of the first season of "Run, Brother" reached 4 million views. This is 2003, this is an era when smartphones have not yet been developed, although China's Internet is much more developed than in previous lives, but to reach 4 million hits a night, how amazing!!

And this just shows how popular "Run, Brother" is!!

In comparison, this issue of "Happy Camp" only has 900,000 hits, which is a huge difference.

The number of online video views of "Run, Brother" has caused a sensation in the entire Chinese e-commerce industry.

Taobao is the exclusive title of "Run, Brother", and the stars gag in the show, and Taobao will be introduced from time to time. In addition, this episode of Nima's program was recorded in Hangzhou, at Alibaba's headquarters, and it was all advertising!!

Other e-commerce sites are speechless.

It's too frustrating to make an advertisement like this!

SoftBank's Masayoshi Son and eBay Dangdang's CEO Li Guoqing both vomited blood in anger.

With the popularity of "Run, Brother", Taobao must have become famous, and the number of website visits has increased greatly!

Moreover, what frightens all e-commerce companies is that Taobao advertises on the program that it will hold a "Double 11 Global Shopping Spree" on November 11, and also defines Double 11 as Singles' Day?!!

"Singles' Day" is popular on the Internet, and young people like to hype this and frantically forward it in the QQ group, so that more friends and classmates know about this "Singles' Day". At the same time, the "Double 11 Global Shopping Carnival" has also become popular, and what makes countless e-commerce shopping users ecstatic is that on the day of "Double 11", Taobao has crazy discounts, with all products ranging from 5% to 7% off, and giving away 1 billion yuan of shopping allowances, which is simply crazy!!

A long-time online shopper said: "I can't believe what I've seen, I've never seen an e-commerce site with a 70% discount on its products, and it's surprising that eBay Dangdang made a 5% profit at the beginning." Moreover, Taobao also gives away 1 billion yuan shopping allowance, as long as users get the shopping allowance, they can further save money! I believe that by the day of Double 11, there will be countless users frantically pouring into Taobao!

Taobao.com's upcoming "Double 11 Global Shopping Carnival" has reached the United States, attracting great attention from the American media and the industry.

Amazon Web Headquarters.

"May I ask Mr. Bezos, what do you think of the 'Double 11 Global Shopping Carnival' held by China's Taobao.com, and will Taobao impact Amazon.com's leading position in China's e-commerce market?" the reporter asked.

Jeff Bezos pondered for a moment and said: "I have to say that the 'Double 11' event is a great initiative! Taobao will achieve a leap forward in this 'Double 11' activity!" Jeff Bezos said in a tone with a solemn expression, "Frankly speaking, China's Alibaba is very powerful, impressive, and it will be Amazon's biggest competitor in China!!"

PS: There were no 5 more yesterday, so sad. How to solve the worries, the only way is to explode......