The elements of the movie's big hit, in addition to the movie itself, the most important thing is the schedule selection and topicality!

The schedule of "The Great Earthquake" was not very well chosen, and April and May were not the schedules for the box office explosion in the traditional sense.

Zhang Junsheng actually thought about this in advance, but there was "The Great Cause of the Founding of the Party" in June, "Transformers III" and "The Great Wall" in July...

What can I do

Just go straight to it!

fell below 20 million in a single day, and three more blockbusters were released, the market capacity is limited, even if "The Great Earthquake" gets the key to postponement, there will be other movies after that...

It must be two weeks to increase the box office to one billion!

How to do it

In Yuehua's office, Tang Ningyu proposed: "Why don't we brush a little?"

“… How much to brush"

"Brush 50 million"

Zhang Junsheng was a little moved, but still refused: "... Don't be shocked out again, it will affect your reputation!"

This is true, once the reputation of the box office spreads, it will affect the company's image too much.

Listed companies, you have to be faced!

“… Continue to strengthen publicity, by the way, didn't the third master say that there was a charter venue, why haven't I seen a unit organization until now?"

"The number of chartered places is limited, and it is all reserved for "The Great Cause of the Founding of the Party"..."

“… Then arrange a few variety shows and interviews for me, and I'll promote them again!"

This is the difference between a son and a godson.

"The Great Cause of the Founding of the Party" is, after all, a film project wholly owned by China Film, "The Great Earthquake", China Film just participated in it...

Of course, the reserved quota should be reserved for the former!

It's better to rely on others than on yourself!

The best way to maintain the heat is, of course, to be interviewed, after all, no one jumped out and took the initiative to tear it up...

……

In fact, there is no need for Zhang Junsheng to panic, "Fast and Furious V" did not cause much of a sensation in China, and this series did not bloom until the death of Paul Walker to have a strong market appeal...

But Zhang Junsheng doesn't remember...

He only knows that the "Fast and Furious" series has created a series of box office miracles, especially in the mainland market, breaking 400 million in a single day, 900 million in two days, and 1.3 billion in three days...

Even scarier than the Transformers series!

As for "Thor", frankly speaking, before the release of "Avengers", Marvel's influence in the Chinese market was not fully displayed, and most Chinese people did not know Marvel, so they regarded it as an ordinary American blockbuster;

And Thor throwing a cloak and carrying a hammer really makes people feel average, even a bit of a middle two...

However, "Guan Yunchang" is not easy to say, after all, after "Let the Bullets Fly", Jiang Wen's appeal is very scary...

……

In an interview with "People", Zhang Junsheng mentioned 'heavy industry films':

In fact, the so-called "heavy industry film" is not a new concept, but the industry has replaced it with the term "blockbuster" in the past. ”

Since "Crouching Tiger, Hidden Dragon", Chinese filmmakers have begun to make efforts to create "blockbusters". ”

"The so-called blockbusters mostly refer to the integration of Chinese film elites and even some world film elites to jointly create Chinese films, which not only establish a Chinese film brand, but also have important significance in leading the development of Chinese film aesthetics and industry towards the world film trend. ”

"It's just that the "Chinese blockbusters" under the banner of "big production + big star" mostly focus on martial arts and other themes, and the production leads to aesthetic fatigue!"

"I still think that if domestic movies want to catch up with Hollywood, they must have blockbusters!"

"In the past, Chinese film production was like a workshop, but in the future, the film industry needs to reach a higher degree of specialization. Such a transformation means the upgrading of the film industry. We have to build an industrialized team, so that we can support Chinese films, and we will make comedies and dramas, which is not right!"

"Movies are an important form of cultural exchange and export, and Hollywood in the United States is the best example, promoting so-called blockbusters and promoting the American spirit. If Chinese films want to go global, heavy industry films are indispensable, which is the inevitability of film development and cultural export. ”

In an interview with Caijing, Zhang Junsheng mentioned the box office and word of mouth:

"I really don't care about the box office, even if I lose, what can I do, what should I do!"

“… The audience can definitely see your shortcomings, but they are more kind and don't talk about it..."

"I think I'm lucky, I made a few movies and sold well at the box office, probably because I was closer to the mainstream audience's thoughts..."

"One billion is a hurdle, of course I'm very happy to be able to sell one billion, it doesn't matter if I can't sell it, I'm not short of money!"

"Actually, I know what the audience likes to watch, the big sales of "People in Embarrassment" and "Thai Embarrassment" have verified the arrival of the era of film entertainment, and the so-called entertainment era can actually be translated into the era of comedy!"

“… In the end, domestic films still depend on us insiders, and laymen may make money, but they will not respect the market, let alone lead the audience..."

In an exclusive interview with "Sanlian", Zhang Junsheng mentioned the beginning and end of the filming of "The Great Earthquake", revealing his mental journey in an all-round way;

In an exclusive interview with Za Lang, Zhang Junsheng said that the overseas achievements of "The Great Earthquake" and his next step...

In short, spare no effort, the interviews that can be on are basically all over the variety shows.

The effect is good, and after a week, the box office of "The Great Earthquake" not only successfully broke 900 million, but also won the fourth weekly championship.

As of May 22, the total box office of "Tangshan Earthquake", which was released for 30 days, finally exceeded 1 billion...

The mainland box office is 1.008 billion, surpassing "Thai Embarrassment" at hand.

Zhang Junsheng was so satisfied that he released a celebration poster for the 'billion' box office on Weibo.

Not only that, "The Great Earthquake" got the key to extending the release as promised...

Although the bonus effect of extending the release on the box office is not very high, it can also increase the box office results by at least 20 or 30 million.

Fans ignore these and have already begun to celebrate:

"No. 1 in film history, Zhang Junsheng is the king again!"

"Tangshan Earthquake" broke one billion!"

"Breaking the record again, "Tangshan Earthquake" is proud!"

……

"The Great Earthquake", North America is close to the end of the file, after all, the summer file is coming, and the theater chain has to consider giving up the screening hall to the blockbuster.

The cumulative box office is 68 million US dollars, surpassing "Hero", temporarily ranking fifth among foreign language films in North America, second only to "Crouching Tiger, Hidden Dragon", "Beautiful Life" and "A Chinese Ghost Story 2 and 3"...

This achievement is enough to make a lot of money through DVDs and video-on-demand.

Europe, a little better than expected, the box office of Britain, France, Germany, Spain, and Italy has broken 10 million US dollars, especially France, with a total box office of nearly 30 million US dollars, "Untouchable" makes Zhang Junsheng very famous in France!

The performance of other regions can only be said to be average, with a cumulative total box office of nearly 100 million;

The Asian market also exceeded expectations, with a total of nearly $90 million still under the attack of a number of Hollywood blockbusters;

Especially in the Japanese market, it has swiped 4.6 billion yen, which is more than "Hero" and only behind the "Red Cliff" two-part series...

The global box office exceeded $400 million.