Chapter 1049
Therefore, this is why many animation companies would rather broadcast it to TV stations for free than rush to it.
It's because, as long as the TV station broadcasts, it will have popularity, and if it accidentally becomes popular, then the surrounding financial resources will not roll in?
Therefore, live-action TV series and movie copyrights have always been expensive, but anime dramas have always been the price of cabbage.
In other words, you have money, and it is useless to have money, of course, if the premium is really several times, then it must be a different matter.
As for the acquisition along with other copyrights, then forget it, no one is so stupid, and if the other copyrights are sold together, when the time comes, who will do the follow-up episodes?
Everyone has sold it, how can they continue to make dramas for you?
And the most critical point, if you buy less, it's useless, if you buy too much and can't digest it, it will be even more pitiful.
And anime dramas,The longer it is, the more expensive it is.,At the same time,Most anime dramas are actually a creative idea.,Relying on the accumulation of time.,Relying on accumulation.,You buy out one.,Others can make new ones.,Of course,These refer to those ordinary anime.。
Like the more popular anime series, it is still very valuable in itself!
Moreover, they are basically long-term meal tickets, if it is not sky-high, who would be stupid enough to sell them?
Of course, money can buy a lot of things, ECCOM, Ahri, and Tiansou are all wealthy and money-worthy, but it doesn't mean that they can buy whatever they want, and it depends on whether they want to sell it if they want to buy it.
According to the market value of ECCOM, Ahri, and Tiansou, they can directly wipe out the giants of the entire entertainment industry, but who will sell them to you?
The emergence of Leman can be said to have directly broken the existing pattern.
Although the animation part, before this, it can only be said that the performance is average, but that is because the market is not yet mature, but now, although the market is still not mature, it has cultivated a lot of animation lovers.
"Despicable Me" and "Peppa Pig's Spring Festival Gala" are proof of this!
Moreover, in just one month, Leman has such a huge achievement, which is enough to prove that the classification of animation has gradually been accepted by the public.
But the problem now is also obvious, that is, domestic animation companies, aside from the previous contracts with several major online video websites, the contracts have not expired, and the others have basically invested in Leman.
Therefore, Leman is almost the dominant Chinese animation, but it is not so friendly to several other video sites.
Although the traffic of the animation sector is not as good as that of the live-action section, no matter how small the mosquito is, it is still meat, and not to mention that this is not only mosquito meat, but at least a piece of fat pork.
It's obviously impossible to give up like this, and they all know that the industry chain of interests involved in animation is also quite huge, how can they let it go so easily.
But the difficulty is that now, on their video website, there are fewer and fewer serialized animations of the latest Chinese comics, and just by relying on those animation stocks in the past, do you want to attract a large number of viewers? Don't think too much.
"The biggest problem at the moment is that in addition to our self-made anime series, other anime companies, even if they still have contracts with us, are basically reluctant to continue to update the next episodes. Guo Hongmei said.
"No more updates for later episodes?, isn't this a breach of contract?" Chen Can looked puzzled.
Guo Hongmei hesitated for a moment and replied: "No, because the contract we signed with them at the beginning only stipulated that this anime series would be broadcast exclusively by our ECCOM Video, but it did not stipulate that the other party must update the new episode according to the schedule." ”
Chen Can sighed, the so-called time and time, at the beginning, like those domestic animations, most of them were not so important to ECCOM Video.
Like this, it is signed an exclusive, or relatively well-known anime series, and more of them are directly divided according to the advertising basis.
This is the lowest level of contract.
And because it is not a buyout of copyright, even if it is a company like Hanmang Animation, ECCOM Video only signed an exclusive contract with a relatively high amount, and what ECCOM can provide to the other party is only some recommended resources.
In the past, of course, there was no problem in doing this, not only can you save a lot of copyright fees, but also ECCOM Video can be said to be a strong party.
But now it seems that the original squeeze of those animation companies has become a failure.
Because of the asymmetry of identity, for the animated dramas of those animation companies, ECCOM Video has a dispensable mentality most of the time.
In the anime section, they spend the most money on buying some anime series in the island country.
There's no way, Guoman has always been tepid, but island country animation has cultivated a lot of fans in China.
But now it's different from the past,Guoman is gradually beginning to rise,And the anime of the island country to be honest,Because of the social outlook、Different values,Except for those that are more popular in themselves,And have accumulated many years of anime dramas,The new anime dramas on the other side of the island country,In China,In fact, it is not much better than Guoman。
But the price is extremely high!
And the key thing is that in the past two years, domestic policies have been changing, and many of the anime in some island countries involve violence, blood, and rubbing the edges, so a lot of them have been banned.
Of course, this move also has the meaning of supporting domestic animation!
In this regard, the establishment of Leman can be said to have been widely recognized, including the official!
Supporting the domestic animation industry,This is what the official has been doing for a long time,It's a pity that the original subsidy support policy is good,But there are far more people who use their brains than people who really do things seriously,The result is counterproductive。
As a result, I didn't expect it to be done by a private company.
Sometimes, the quickest and most convenient way for an industry to get widespread attention is to make stars.
For example, the tennis project in the early years was tepid in China, and even many people didn't even know how to play this project because of the relatively large restrictions on the field required by tennis.
But when a domestic athlete won the championship in the Olympic Games, this project became popular in a short period of time.
This is known as the star effect, and it is especially important in sports.
Another example is the NBA, in the beginning, how many people in China knew about the NBA, but since a giant became a sports star in the NBA, the NBA began to enter the eyes of domestic fans.
In fact, this method is also applicable to the domestic animation industry, of course, it also needs a market.
At the beginning, Lin Xiao acquired Sanle Animation and fired the first shot, and then "Kung Fu Panda" swept the world, which can be said to be a good start, but at that time, the domestic animation market was not mature enough, so although it was said to have opened up the situation, it still could not rise.