Chapter 69: A box office hit
Chapter 69 is a box office hit
……
By the time he arrived, the office area, which was supposed to be calm, was brightly lit. Employees who received strict overtime orders were complaining.
"The boss is coming!"
Looking at Guo Shouyun, who strode in, the sharp-eyed person hurriedly reminded him.
In an instant, the whining voice disappeared. Although US imperialism is free, its authority remains.
"Boss!"
Buddy Morris hurriedly greeted him.
"Has Kevin Young arrived?"
"I just called and asked, and I'm on my way here. I'll be there in about three minutes. ”
Guo Shouyun nodded.
"You wait here for him, and then come to my office together. ”
"Yes!"
Buddy Morris nodded.
After arriving at his office, Guo Shouyun sat down on the sofa in the reception area. Wendy, who knew he liked tea, made a cup of green tea and put it in front of him.
"I'd love to know why I'm working overtime all of a sudden, right?"
Wendy glanced at him, nodded and guessed, "It has something to do with the heart attack guy when I was watching the movie just now?"
"Yes, this is a good way for God to give us publicity!"
Guo Shouyun said with a smile on his face.
Wendy was about to continue asking, when there was a knock on the door.
"Come in!"
"Boss, I'm sorry. I'm late!" said Kevin Young, who walked in with Buddy Morris, apologetically.
"I know you live far away, it's okay. Sit down!"
The two nodded and sat down on the sofa next to Guo Shouyun.
"Time is pressing, and I won't sell it anymore! Before, when Wendy and I were watching "Smart: Ghost Shadow" in the movie theater, a middle-aged audience member had a heart attack!"
"Heart disease?" exclaimed, Buddy.
"That's right. But fortunately, there were nurses from the hospital on site, so there were no accidents!"
"That's fine. If there is a death because of our film, I'm afraid the film association will ban our new film!" said Buddy Morris, with a sigh.
Hearing this, Kevin Yang on the side nodded in agreement.
"This incident almost caused a crisis, but this crisis also gave us a chance!" Guo Shouyun continued after nodding.
"Opportunity?"
"That's right... People are curious. In the vast majority of cases, the more you block, the more you can stimulate people's desire to snoop. So...!" Guo Shouyun's glittering eyes quickly swept over the faces of the two, "We're going to change the previous promotional strategy of "Smart: Ghost Shadows"!"
“… First of all, Buddy. You immediately contact USA Today and the Los Angeles Times to buy the front page of their tomorrow paper. Don't ask for a headline, but make sure it's prominently on the front page. The content is to write a newsletter on the theme of the audience who just had a heart attack. It shouldn't be too long, but be sure to include a sentence at the end: 'Viewers with acute diseases such as severe heart disease and cerebral thrombosis should try not to watch 'Smart: Ghost Record', and if you must watch it, please bring fast-acting medicine and be accompanied by friends and family'. Secondly, immediately send someone to 'Calf Hospital' to express our company's condolences, ask the patient's information clearly, and take a few more photos, so as to ensure the authenticity of the newsletter!"
"Understood!"
"Kevin?"
"Boss!"
"You immediately lead the marketing design department to redesign a poster. Remember, be sure to write clearly on the poster what I just said: patients with acute diseases such as heart disease and cerebral thrombosis should not watch it, or watch it in the company of family and friends. ”
"Yes!"
"In this marketing, we want to convey two purge points to the outside world: First, we are a responsible film company. Second, "Smart: Ghost Shadow" is an unprecedented horror film!" Guo Shouyun squinted his eyes slightly, and his expression was serious and serious.
Guo Shouyun's meaning is very simple, and the purpose is also very clear. It is to make full use of the curiosity and rebellion in human nature, and introduce more audiences to the cinema through the gimmick of 'thinking for your sake'.
Under his on-site supervision, all the employees of Matrix Pictures were busy under his will. After spending nearly $1 million, it managed to get the front pages of USA Today and the Los Angeles Times.
Founded in 1982, USA Today is the only color, national English-language folio in the United States, and today it is a major newspaper with world-class influence, alongside the Wall Street Journal and the New York Times, with a daily circulation of more than 2.2 million copies. The Los Angeles Times is also one of the top five largest newspapers in the United States, and its influence spreads throughout the United States. Especially at a time when the impact of Internet advertising is still in its infancy, the two major newspapers are at the peak of their influence.
Therefore, the results are also obvious!
A movie called "Smart: Ghost Shadow", because of the horror of the plot, the news that the audience was hospitalized with a heart attack soon spread throughout the United States.
Whether you like to watch horror movies or not, out of curiosity, or want to prove your mettle in front of your girlfriend, there are many other reasons, and on the second day of the movie's release, a large number of viewers were attracted to "Smart: Ghost Movie", and it happened to be Saturday, so almost every theater showing it reached an attendance rate of more than 90%.
With the spread of word-of-mouth and the fermentation of heart disease, as well as the continuous online publicity offensive of Matrix Pictures under the supervision of Guo Shouyun. Especially in LinkedIn News and Google's daily hot headlines, under the exposure of the two major platforms, tens of millions of clicks have made the attention of "Smart: Ghost Shadow" skyrocket.
On Sunday, there was a shortage of votes. This is an almost impossible achievement for a horror film.
And the cinema chain is the most realistic group, and they will never let the benefits slip out of their hands. Therefore, on the fourth day, "Spirit: Ghost Record", which originally had just over 900 screens, quickly grew to 1,500 pieces, and a week later to 2,300 pieces. The exponentially growing screen has made the box office of "Smart: Ghost Shadow" explode. With a score of $28.56 million in the first week, he successfully slashed the DreamWorks blockbuster "Gladiator", which had been in theaters for two weeks, and occupied the top spot at the weekly box office.
A small-budget horror film with an investment of less than $5 million in production and publicity actually became the star of the film market in late August! This result not only shocked Hollywood, but also successfully formed a topic of discussion in American society.
Just when film review websites of all sizes commented on "Smart: Ghost Shadow". The front page of the New York Times ran an opinion piece titled "The Modern American Dream, a 19-Year-Old Billionaire!"
The content examples include Guo Shouyun's academic achievements from childhood to adulthood, as well as a three-degree high degree from Stanford University. and later his success in founding LinkedIn, creating the Matrix, and writing a series of best-selling novels such as Pirates of the Caribbean, Fantastic Beasts and Where to Find Them, Fifty Shades of Grey, National Treasure, Smart: Ghost Shadows, and The Hangover. The overwhelming praise in the reviews, combined with the fame that Guo Shouyun had built up over the months since his novel was published, and the allure of the 19-year-old billionaire's wealth, made him an instant hit.
With a high degree of education, handsome appearance, amazing talent, nineteen-year-old age, and a net worth of hundreds of millions, Guo Shouyun has become the best interpretation of the 'American Dream'. At the same time, he also has all the conditions to become an idol, so in less than a month, Guo Shouyun's blog followers have grown rapidly from less than 500,000 at the beginning to 2.8 million, and it is still rising at about 100,000 per week.
Because Guo Shouyun's blog is a new program that LinkedIn has just developed and launched for about two months. Therefore, this accident directly caused the number of registrations of the LinkedIn blog to grow from less than one million at the beginning to 4.5 million registered members. Although most of them are brain-dead female fans who have watched "Fifty Shades of Grey" and have been fascinated by Guo Shouyun. But that didn't stop LinkedIn from coming from the top to become the third largest blog site in the U.S. after The Huffington Post and TMZ.
Of course, LinkedIn also inevitably benefited from Guo Shouyun's fame, and in early September, it achieved its goal of 10 million registered members two months ahead of schedule.
With the report of the "New York Times", Guo Shouyun was truly exposed to the American public. Overnight, Guo Shouyun seemed to have become a 'popular spicy chicken' in the United States, and invitations for interviews were almost piled up on the desk.
"If it weren't for the wrong time, it would be nice to take the opportunity to become famous!"
When the thought fell, Guo Shouyun threw away the documents in his hand, "Wendy, refuse all these invitations!"
"Reject them all, do you refuse on Saturday Night?"
Saturday Live Night is a small variety show launched by NBC, which has been on the air for 75 years and is one of the longest-lived shows in American history. Of course, the ratings are also extremely amazing, ranking seventh in the United States, and has a deep audience base. If Guo Shouyun participates, he will undoubtedly be able to use its platform to further expand his popularity and influence.
It's a pity that he doesn't need it at all now.
"Wendy, I don't want to be that famous. If I had a choice, I would prefer that few people would know me after I went out, rather than having several pairs of eyes staring at you everywhere like now!" Guo Shouyun said after spreading his hands.
"Okay. But Boss, you don't think like a nineteen-year-old!"
"Wendy, age is not a criterion for judging a person's character!"
The latter nodded, took out a document from his folder and put it in front of Guo Shouyun, "This is the box office of the second week of "Smart: Ghost Shadows"!"
"34.89 million?"
"Yes. Two weeks after its release, "Smart: Ghost Shadow" has accumulated a box office of 60.45 million, which is not inferior to many blockbusters with an investment of more than 100 million! Boss, when the film is painted, all Hollywood studios will envy us!" Wendy said with excitement and admiration for the man in front of her.
Of course, they have to envy, investment and publicity of 4.9 million, in exchange for at least $200 million or more global box office, in the entire history of Hollywood films, except for last year's "Blair the Witch", I am afraid that there is no second movie that can compare. Although he had expected it, when the real results were in front of him, Guo Shouyun would still be happy and proud.