Chapter 513: Impact 30 Billion (2/3)

Whether a Timo had such good luck or not, it is not known for the time being.

However, Li Qinghuan felt that her good luck had come!

Several flagship stores that have been floating like a dream have all started to operate normally since the end of the show.

Xiangjiang store, Paris store, Milan store, New York store, London store, Modu store, a total of six flagship stores in the world.

Extremely luxurious stores, dreamlike clothing, and truly top-notch service attract the most high-end consumers.

Moreover, Floating Dreams is not an unknown person.

Cosmetics that are like dreams have already made a name for themselves in the world's top circles.

Now those "real ladies", which one is not using cosmetics that are like a dream, for this brand, the favorability has long been brushed.

Floating dreams have launched clothing, so even if it's for the sake of cosmetics, you have to support it.

What's more, the launch of the floating dream costume has created enough momentum.

That big show has long been respected by the fashion circle as the world's first show!

As for the Victoria's Secret show, let's go while cool!

Why does the Victoria's Secret show compare with the Floating Dream Show?

On investment budget?

After the Victoria's Secret show, the budget is millions or barely more than 10 million US dollars.

The budget directly exceeded 30 million US dollars!

On the scene?

Hehe, Floating Dream is the hottest star in the world, and I want to participate!

The guests in the audience of the Floating Dream Show include many national-level bigwigs, and those royal families in Europe, what does the Victoria's Secret Show have?

If you talk about the product or the brand itself?

That's a better contrast.

Victoria's Secret blows the sky, and it can't be called a luxury brand, although the Victoria's Secret show has a sky-high price underwear every year, but that is to fool the layman.

In the real Victoria's Secret store, the ones sold are really not expensive.

The price of twenty or thirty dollars is its mainstream.

You tell me, this price is not even comparable to the price of those big-name underwear in China, what kind of big brand is Victoria's Secret?

At best, Victoria's Secret is just cheap fast-selling underwear such as ZARA and Uniqlo with better packaging!

Many foreign brands, when they go to China, are boasted.

In foreign countries, those brands may be roadside goods, or supermarket goods, but they are introduced into China, and after the packaging of marketing masters, they have become big brands, and the price is so expensive that ordinary people can't afford to consume them.

There are many such examples, such as Starbucks, such as Häagen-Dazs, such as Levi's, and so on......

……

Those fake big brands, of course, will not enter the eyes of real high consumers.

It's different, no matter how you look at it, this is a standard big brand, or the top one!

You can say that Floating Dream is a new brand, but it is not well-known enough, it can be said that it has not been recognized by everyone, but no one can say that it is bad.

Because the brand of floating dreams has the temperament of luxury!

Moreover, although the price of the product is high, the thing is really good.

The fabrics are all made of high-end silks that are unique to China, and even the clothes and fabrics of the ancient emperors and empresses have been moved.

The embroidery on the clothes, such as the dark patterns, are all real masters!

It can be said that every piece of clothing that is like a dream is a work of art!

It's not normal for art to sell at a higher price......

Therefore, after the opening of the floating dream store, it quickly captured a large number of loyal consumers.

Many people, after buying a dream of clothes, fall in love with this brand from the bottom of their hearts.

It seems to be low-key, but in fact it is luxurious, and it is not ostentatious, only people who really know how to do it can see that it is not ordinary.

Aren't these the traits pursued by real high-end people!

Clothes that are like dreams fully satisfy these ......

……

Xiangjiang's Xiang Tai has now become a loyal fan of floating dreams.

She bought more than 50 pieces of clothes at once, and almost emptied the store.

Because of the huge amount of consumption, Xiang Tai has also become a diamond-level VIP customer who is like a dream, and she still has a piece of clothing that she misses, but she has not bought.

That is, at the Floating Dream Show, the golden spider silk dress that was unveiled at the finale!

Xiang Tai watched the video of the show several times, especially the clip of Lin Xiu wearing that dress and appearing in the finale, and watched it many times.

The more she looks at it, the more she likes it, and she feels that dress is really every woman's dream.

Dreams come at a price.

It just so happens that Xiang Tai is capable of paying this price, so she wants to realize this dream!

For VIP customers of Xiang Tai's level, Fusheng Ruomeng Clothing Company has a special customer service department to serve them.

She dialed the special service line and said that she wanted to order a set of golden spider silk clothes.

After receiving this call, the customer service manager was also stumped by Xiang Tai's request.

Of course, she knew how expensive that suit would cost and how difficult it would be to make!

However, what should I do if the request of the Diamond VIP customer cannot be refused?

After the question was escalated to the top management, Xiang Tai quickly got a reply.

If you insist on using gold spider silk fabric, then you need to wait for three years!

There is no way to do this, because the output of golden spider silk is so large, and it will take about three years to make a set of fabric for a dress!

However, the company came up with a workaround, which was to replace the golden spider silk with silk, which would only take three months to make.

Except for the different fabrics, the styles and embroidery are exactly the same.

After hearing this, Xiang Tai pondered for a long time, and finally decided to use this alternative.

No way, three years, too long......

Women's patience is not so good.

In addition to contributing a super high amount of consumption to the floating dream, Xiang Tai also drove the sisters in his circle, it can be said that the broad ladies in the upper circle of the entire Xiangjiang River, during this time, if they did not wear a dream clothes, they were embarrassed to appear at various dinners.

What Chanel, what Prada, how can those mass-produced road goods be compared with limited handmade products such as Floating Dreams!

Floating dreams, especially suitable for Oriental people to wear, not only the fabric is exquisite, the craft is exquisite to the extreme, not afraid of not knowing the goods, just afraid of comparing goods.

Those high-end ready-to-wear that used to look good have become inferior products in the comparison of floating dreams.

It can really be compared with the floating dream, that is, those high-end customizations, but those high-end are not the same level as the floating dream in terms of fame.

In addition, various fashion magazines have recently begun to tout the floating dream.

"Oriental Charm, the Top Asian Costume!"

"The top big names you can't miss!"

"If you don't know what to wear when you have a big banquet, then you can't go wrong with choosing to live like a dream." 》

"In-depth analysis, why do I say that Floating Life is the first women's clothing brand!"

"The well-deserved No. 1 luxury women's clothing, floating like a dream!"

Anyway, how to be exaggerated, even Li Qinghuan felt a little deserved after reading some reports.

This is the benefit of mastering the media channels, they are all their own family, can they not tout their own brands.

……

The product is excellent enough, consumers are very recognized, and the media is touted, and the store has shown great potential in less than half a month after it opened.

On the first day of opening, the sales volume of the Xiangjiang store reached 48 million!

The other four stores abroad also sold more than $5 million on the first day of opening!

To Li Qinghuan's surprise, the Modu store originally thought that this mainland store would have the lowest sales among several flagship stores, but after the sales statistics came out, it was beyond everyone's expectations.

The first day of sales in the magic capital store was as high as 63 million yuan!

That's $10 million......

Unexpectedly, the Modu store turned out to be the one with the highest sales among the six flagship stores in the world!

Li Qinghuan originally thought that this would be a flash in the pan, and the follow-up should not be able to keep up.

As a result, in the past half a month, the Modu store has not dropped the chain, not only has it not dropped the chain, but the sales are getting higher and higher!

According to statistics, the total sales of the Modu store in half a month have reached 600 million!

The rest of the stores, if you count according to RMB, the average sales of the stores are only about two or three hundred million.

Not only the super high sales of the magic capital store, but even the sales of several other stores, it also shocked the eyes of all insiders.

It's like a dream, it's just a clothing store......

Why does this sales look like ...... What about the car 4S shop......

Except for luxury car 4S stores, I really can't find a reference object that can be compared.

With this sales, it really beats all the flagship stores of luxury brands.

Perhaps LV's large flagship stores can barely be compared, as for Chanel, Givenchy, and Prada, they must not have such high sales.

However, knowing and analyzing, there is also theoretical support for Fusheng Ruomeng to achieve such high sales.

First of all, the unit price of clothes that are like dreams is too high......

On average, the average price of clothes is more than 100,000 yuan, which is almost the price of a car.

Therefore, take the car 4S shop as a comparison, and also say the past.

Moreover, in terms of the unit price of floating dreams, there is no other luxury brand that can compare, even Hermes, it is a little worse.

Hermes's bags, that is, platinum bags, are more expensive than dream-like clothes, and ordinary bags are not so expensive.

However, Hermes' platinum bag, how much is sold, and the supply quantity of that thing is there!

According to this trend, in a month, the total sales of the six flagship stores will not exceed two or three billion!

In a year, can you hit the goal of 30 billion?!

The prospect is too wonderful, Li Qinghuan is a little afraid to imagine it......