As a self-motivated boss, Li Zetian's life is very plain and fulfilling. Pen, fun, and www.biquge.info

In fact, Li Zetian's work is very heavy, and all three companies under his name have been involved in multiple development projects.

Apple's projects: Mac Labs project (including the development of the graphical interface operating system, mouse and related drivers), Apple-ll personal computer, Mos6502 microprocessor, Star Wars investment, industrial light and magic special effects technology development.

Microsoft Corporation: BASIC compiler, Excel spreadsheet office software.

Sunbird Company: "Chinese Cubes", "Pac-Man", "Super Arkanoid", "Donkey Kong".

The Mac graphical interface operating system is based on the Unix operating system developed by AT&T Bell Labs, written in the C language, and it will not be possible to make it out in a few years! At present, the Unix operating system is free and public, but when AT&T realizes the value of the Unix operating system, it will definitely adopt the licensing and charging model.

When Li Zetian came to the Mac lab, Steve Jobs reminded him and suggested that Apple take advantage of AT&T's lack of attention to the Unix operating system and buy the perpetual license of the Unix operating system at a low price, so as to do it once and for all.

"Mr. Li, AT&T published an article on the Unix operating system in the July 1974 issue of the International Association for Computing Machinery (ACM), which was the first contact between UNIX and the outside world. As a result, there was a lot of interest in the academic community and the source code was requested, so Unix was made available to universities for teaching purposes under an "educational purposes only" license, and became a model textbook for today's operating system courses. University companies began to make various improvements and extensions to Unix through the Unix source code. As a result, Unix became widely popular. But the idiots at AT&T will sooner or later discover the value of the Unix operating system, so we'd better get a perpetual license to the Unix source code!!" When Jobs spoke, he was full of disdain for AT&T, and it was too stupid for such a good thing as the Unix operating system to publish the source code!

Li Zetian thought about it, what Jobs said made sense!!

"Well, I see, I'll talk to AT&T!" Li Zetian nodded.

Subsequently, Li Zetian went to Tian Shuai's office and asked him to send an invitation letter to AT&T in the name of the company's CEO.

At this moment, Tian Shuai is meeting with an Australian businessman. With the help of J. Walter Thompson Advertising, Apple has contacted many overseas agents of Apple-l personal computers, and its products have entered the United Kingdom, France, Germany, Italy, the Netherlands, Sweden, Poland, Belgium, RB South Korea, Hong Kong, Taiwan, Singapore and other regions.

Li Zetian waited outside for a while, and after the two of them finished talking, he would talk to Tian Shuai about the Unix operating system.

Ten minutes later, the Australian businessman came out of his office.

Li Zetian came to Tian Shuai's office.

"Negotiated with an Australian retailer?"

"Well, it's negotiated!" Tian Shuai nodded with a smile, "Now we have established overseas agent channels in more than ten countries around the world, and Apple-ll personal computers can be sold all over the world as soon as they are released." By the way, I'm now more worried that Apple-ll's production capacity will be difficult to keep up with our sales!! "Tian Shuai is full of confidence in Apple-ll, otherwise he wouldn't have said this."

Li Zetian thought about it, it is true, the scale of Apple's factory is average, and it can only produce 1,500 Apple-ll units in a month. In addition, the first-generation computer Apple-l has not been discontinued, and it is still producing 200 units per month.

"Tian Shuai, what do you suggest?" Li Zetian asked, although he already had an idea, he wanted to listen to Tian Shuai's advice first!

If you listen partially, it will be dark, and if you listen to both, it will be clear.

As the boss, you still have to listen to the opinions of your subordinates, and at the same time, you can make the other party feel that you value him very much, so that you can work harder.

"I think we should expand the factory immediately! It's just that Apple-l personal computers are currently under the hit of competitors in the market, and sales have plummeted, so Apple is not very well funded. At present, the fastest way to obtain funds is to choose external financing, and so far more than a dozen venture capital companies have investment intentions, and second, to get bank loans. ”

Li Zetian nodded and said: "You are right, Apple does need to expand the factory immediately, otherwise, Apple-ll reserves are insufficient, and the release time will have to be postponed." Compared with external financing, I am more inclined to borrow from the bank!" Li Zetian will not let Apple raise funds at this time, after Apple-ll is released, Apple will definitely make a lot of money, and then go public directly!

Of course, it was very difficult for Chinese people in this period to get loans in American banks. At this time, Li Zetian thought that Bill Gates's grandfather was a big banker, so he could ask Bill Gates to help.

"Tian Shuai, I will find a way to take out a bank loan, but it really doesn't work, let's refinance! By the way, I came to you this time for the Mac lab. Once AT&T realized the value of the Unix operating system, it would ask us for a fee, and if we had to pay $50 to AT&T for every Mac we sold, then 1 million units would be $50 million!!"

Tian Shuai was taken aback, obviously frightened by this number.

Li Zetian continued: "Therefore, we should now take advantage of AT&T's lack of realization of the value of the Unix operating system and buy its perpetual license at a low price! Tian Shuai, you immediately contact AT&T in the name of Apple's CEO, ask them to talk, and I will go with you when the time comes!"

"Okay, I'll call now!"

As he spoke, Tian Shuai picked up the phone and dialed AT&T. A few minutes later, Tian Shuai said to Li Zetian: "Three days later, they asked us to go to AT&T headquarters!"

"Okay, tomorrow afternoon, we'll go!"

"Hmm!"

AT&T is headquartered in Texas, the largest state in the southern United States.

In the evening of the same day, Li Zetian invited Bill Gates out for dinner, and then made his request.

"Bill, Apple plans to borrow money from the bank in order to expand the Apple-ll production plant! Look, can you introduce me to my grandfather?"

Bill Gates laughed, "No problem, I'll call him later!"

Microsoft is a partner of Apple, and the better Apple is, the better it is for Microsoft. At least for now. And with Bill Gates' understanding of Apple-ll, once it is released, it will definitely be very popular! Therefore, it is not a big problem to get my grandfather to agree to a loan to Apple!

"By the way, Chronos, how much is Apple going to lend?"

"$10 Million !!"

"It takes so much money to expand the company?" Bill Gates was stunned.

"Hehe, since I have borrowed from the bank, I simply borrow a little more, in addition to using it to expand the factory, I also plan to establish Apple retail stores in the United States!"

"But $10 million isn't enough?!"

"It's really not enough! However, I'm going to build a flagship store, and I plan to build one in each of the five cities of New York, Los Angeles, San Francisco, Chicago, and San Jose!

"Flagship?" asked Bill Gates, confused, apparently the first time he'd heard the term.

Li Zetian explained: "The flagship store is actually the name of the brand center store, in short, it refers to the establishment of the largest, most luxurious, and most service-oriented store in a prosperous area, usually only operating a relatively series of products or a certain brand of products! It can be said that the flagship store is a powerful means of brand competition and is of great significance to the enterprise itself. ”

After a pause, Li Zetian laughed, "In fact, to put it bluntly, flagship store marketing is a kind of psychologically respected marketing technique. Everyone is eager to be respected and attention, flagship store marketing on the one hand to show off the dignity, on the other hand, through brand worship, to meet the psychological desire of consumers. ”

High, really high!

Bill Gates couldn't help but give Li Zetian a thumbs up in his heart, and secretly said that Microsoft will also learn from Apple in the future and build its own flagship store!!

At the end of dinner, Bill Gates said before leaving: "Chronos, I'll have a good talk with my grandfather, and I'll contact you in the evening!"

"Okay, goodbye!!"

……

At night, Li Zetian lay on the sofa reading the newspaper, but his eyes looked at the phone not far away from time to time.

At around 9 o'clock, the phone rang, and Li Zetian immediately put down the newspaper and went to answer the phone.

"Bill, what's going on?"

"My grandfather wants to talk to you! The time is set for tomorrow at noon, at the corporate headquarters of the First Intercontinental Bank. ”

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