Chapter 267: Investing in Nike (2)
When Li Zetian looked at Phil Knight, his eyes rolled and he smiled: "Mr. Phil Knight, let's go in and talk!"
Jordan is a player for the Bulls, and his endorsement is handled by the company.
"Good!" Phil Naiji nodded.
The two sides then went to an office.
Li Zetian said: "First of all, on behalf of the Bulls and Jordan, I am very happy that Nike can choose him as the spokesperson!"
“Mr· Li, you mean, there's no problem with endorsements?" asked Phil Knight.
"Yes, of course, there is no problem! However, I would like to talk to Mr. Phil Knight about another thing before talking about Jordan's endorsement!" Li Zetian said with a smile.
“Mr· Li, please speak!"
"Well, okay, I'll get straight to the point! Mr. Phil Knight, does Nike need a strategic investment?"
Phil Knight immediately understood that this was Li Zetian's desire to invest in Nike, and thought: "Chronos· Li has a number of TV networks, Disney studios, teams, stadiums, and other resources that are very helpful to Nike, and if he can get his strategic investment, Nike will be able to grow rapidly, and even beat Adidas !!"
This is, Phil Knight was ecstatic, he never expected that he would be able to pull Chronos· Li's investment!
At the moment, Nike's turnover has not exceeded $200 million, and its profit is less than $10 million. The size of the company is much worse than Adidas.
"Of course I do, this is the glory of Nike, Mr. · Li !!" said Phil Knight excitedly.
Li Zetian smiled when he heard this, and said, "What if I want more than 50% of the shares?"
Hearing this, Phil Knight hesitated, thought for a long time, gritted his teeth and replied, "Mr. · Li, if you really want 50% of the shares, it's not impossible! However, you have to promise that you will do your best to help Nike grow and grow! In addition, the operation of the company will be handed over to me!"
Few U.S. companies have shareholders who hold more than 50 percent of the shares, even the founders. Naturally, Phil Knight also does not have a 50% stake, but he has more than 50% of the voting rights. Therefore, the company is still what he says, but if Li Zetian invests in 50% of the shares, then Phil Knight's shares can no longer guarantee that he can control the company, and he must get Li Zetian's support.
Li Zetian said with a smile: "It seems that you are really courageous, and it is not for nothing that Nike can develop! Okay, I can assure you that I will use my resources to help Nike! Moreover, the company can also let you manage." You know, I have so many companies under my name, I can't do everything!"
After reaching a consensus, Phil Knight was overjoyed and laughed. Although his shares will be diluted by Li Zetian's investment, the shares are more valuable. With Li Zetian's investment, he must not set off an uproar in the industry! Moreover, Li Zetian himself is a superstar, and he will certainly attract countless young Americans......
Agreeing to Li Zetian's investment in such a short period of time undoubtedly shows Phil Knight's shrewdness and decisiveness!
At the same time, Li Zetian is also more confident in Phil Knight and Nike!
Next, the two put aside Jordan's endorsement and talked about investment first.
After an afternoon of discussions, Li Zetian invested $100 million to hold a 50% stake in Nike, while Phil Knight's stake was diluted to 14.5%. Li Zetian is the chairman of the company, and Phil Knight is the executive director and CEO of the company!
As for Jordan's endorsement, it's even easier to talk about, it's all their own company, and it's just a matter of turning left hand to right hand. Of course, Jordan will not suffer, but he is not famous yet, he is just a rookie in the NBA, so the endorsement fee is not high, 6 million dollars in 3 years. Three years later, the contract was amended, and Nike had the right of first refusal.
For Jordan, it is already very satisfying for a newcomer to be able to get a corporate endorsement company as soon as he enters the NBA, and the contract period is not long, and the price is very appropriate. In addition, Li Zetian also promised that as long as he becomes an NBA superstar, he will be given a sky-high contract.
Li Zetian's acquisition of Nike was really a surprise, and it was completely Nike itself that hit the muzzle.
In the future, there will be suppliers of running shoes at home.
In the early years, he also invested in the Italian Armani company, and there was no need to buy clothes outside.
After Phil Knight and Li Zetian officially signed the contract, they immediately held a press conference when they returned to the company, and specially invited Adidas to attend the press conference, which made them angry.
At the press conference, Phil Nye was deliberately high-spirited and energetic!
"Hello everyone, welcome to Nike's press conference! At the press conference, I will announce a very important news for Nike!"
Phil Knight deliberately paused at this time, and his eyes scanned the crowd.
The representative sent by Adidas looked disdainful and said coldly: "It's a mystery!"
At the moment, Nike and Adidas are the biggest competitors, and Nike sent an invitation to Adidas, which naturally made the other party feel very unhappy.
Phil Knight quietly glanced at the Adidas representative, and when he saw his unruly attitude, he couldn't help but smile in his heart, thinking, don't be stupid when you hear the news I announced later!
At this time, everyone's curiosity was attracted by Phil Knight. Phil Knight finally opened his mouth, and he said excitedly and loudly: "The richest man in the history of the United States invested $100 million in Nike, becoming the largest shareholder of Nike!!"
As soon as I heard this, the press conference scene seemed to be fried, and there was a lot of chaos!
"It's about Chronos· Li, right?"
"Who else could he be!! I didn't expect Nike to get his investment, it seems that Nike is about to rise!"
"Nike is amazing, how did you get this investment? Li does not invest easily, and as soon as it is made, it must be a very promising company!"
“……”
There was a lot of talking.
Representative Adidas turned pale with an expression of disbelief, and his ass couldn't help but sink behind his chair, while the person sitting next to him looked at him with a playful expression.
"The rise of Nike, doesn't that mean that Adidas will be driven down? It seems that Adidas' hegemony as a sports operation brand is no longer guaranteed!"
"Isn't it? Since Li has invested in Nike, he will definitely bring down Adidas! With Li Zetian's means and financial resources, dealing with a small Adidas is not like playing!"
“……”
On the stage of the press conference, Phil Knight smiled with satisfaction.
The name of the person, the shadow of the tree, and Li Zetian's influence are really shocking!
It didn't take long for the press conference to end.
Nike then became the conditional news of the major media outlets.
Wall Street Journal: "The world's richest man becomes the largest shareholder of Nike, and Adidas' stock price has crashed!"