After half a pound of wine, Pan Weimin suddenly sighed:

"To be honest, there is a lot of pressure on all walks of life now, for example, the live broadcast platform under my command, although it is now listed, in fact, the recent business situation has not been very good. ”

"A while ago, there were a few female anchors involved in H, and they were fined a lot of money and warned, and they were all tears when they said it. ”

Qiao Yuanpeng said: "Business is sluggish? Is the audience not buying it?"

"Sort of, old Joe, you have a lot of ideas, help me come up with some ideas. This is about to announce the financial situation for the second quarter, this month's performance is very poor, if it doesn't pass the test, the market value will have to evaporate in a hurry, for this file, my hair is about to turn gray. ”

Qiao Yuanpeng shrugged his shoulders, spread his hands and said with a wry smile: "I'm not good at live broadcasting, I don't know much about it, these should be the things of your company's marketing planning department, you go back and knock them more, take some strong medicine, and you will have a good idea." ”

"That group of garbage, I've driven three people since last month, and if they were useful, I wouldn't be so bored. Pan Weimin sighed, poured another glass of wine, raised his head and poured half a sip.

It can be seen that because of the business downturn, when it comes to the problem of shrinking market value after the financial announcement, he is very worried.

Qiao Yuanpeng said: "It's really not good, you just sell all the shares in your hand, anyway, the market value is good now, and you can make a lot of money by taking off your gloves." ”

"How can it be so easy, even if I am willing to get rid of it, no one may be able to take so many shares, and the live broadcast industry has been done for so long, it has smashed me too much, I have feelings, and I don't want to sell. ”

Qiao Yuanpeng smiled and said that there was nothing he could help. At the same time, he also scolded him for having a brain in the water, and he couldn't get along with money, which is equivalent to having feelings after playing with a for a long time, and he didn't want to withdraw, and he deserved to be worried in this industry.

Suddenly catching a glimpse of Su Yang who was sitting calmly on the side, Qiao Yuanpeng said, "By the way, Brother Su, do you have any ideas about Lao Pan?"

Pan Weimin also set his sights on Su Yang, but he didn't report much hope.

After all, although live broadcast and takeaway are both relatively new Internet industries, the focus of the two parties is different, and Su Yang's ability to run takeaway well does not mean that he can have any insights in live broadcast.

"Live, huh...... I don't know much about this industry, but I've done a little research before, but I have some opinions of my own. Su Yang thought for a while.

"Oh?" Pan Weimin was surprised and said, "Brother Su, let's hear it." ”

Su Yang said: "Brother Pan, what you are anxious about now is the problem of revenue, in fact, this problem is more objective, because the revenue of live broadcast is not mandatory, he is not like catering, there is a mandatory fee for eating, and watching live broadcast is free." ”

"That's right. Pan Weimin nodded, the live broadcast industry is a tempting consumer industry, with too many uncertainties.

To put it bluntly, it is to fool people to voluntarily donate money.

Su Yang continued slowly: "If you want the audience to take the initiative to pay, you must either let them have an impulsive desire, or guide them, or give them a cheap advantage. ”

"How do you say it?" Pan Weimin's expression tightened, and he felt that Su Yang's words were indeed to the point, so he hurriedly asked.

Su Yang sorted out his thoughts and talked about some good marketing concepts of the live broadcast platform in his previous life.

"In the first point, the Shark platform is actually doing a good job, but the second and third points are a little lacking. ”

"First of all, to guide the audience to consume, I give a suggestion, the most direct way to promote the audience to brush gifts, is to carry out the live broadcast room microphone PK. ”

"Lianmai PK?" Pan Weimin was a little puzzled by this novel word.

Su Yang explained: "The so-called Lianmai PK is to let two anchors connect on video, and then set a certain time, such as ten minutes, for the two anchors to compete. ”

"There are many kinds of content in the competition, such as singing, dancing, telling jokes, etc., and the condition for winning is how many gifts fans in a live broadcast room give out within the specified time. ”

"After the competition, the losing side needs to accept excessive punishment, which helps the live broadcast to be fun, of course, it is okay not to punish. ”

"Every anchor has its own part of the fans, and once this PK is launched, the fans on both sides definitely don't want their anchors to lose, so it will cause competition, thereby promoting consumption. ”

Su Yang's voice fell, and Qiao Yuanpeng interjected: "Old Pan, what Brother Su said seems to be okay." ”

"Yes, it's not just possible, it's just wonderful, amazing! Lianmai PK, directly use the competition to promote consumption among anchor fans, why didn't I think of it before!"

Pan Weimin's eyes lit up, he slapped his palms, and his expression was pleasantly surprised.

But after a while, he suppressed his joy again, looked at Su Yang with burning eyes, and said, "Brother Su, you continue!"

Su Yang nodded and continued to speak.

Four or five minutes later, Su Yang came to the third point.

"The temperament of our countrymen, Brother Pan, you should be clear, that is, you don't take advantage of the bastard. As long as you grasp this point and carry out a certain degree of preferential activities, you can induce them to recharge and spend. ”

"For example, for example, a certain festival is coming, and the live broadcast platform holds an event, charge 10 yuan to get 1 piece, charge 100 yuan to get 10 yuan, charge 10,000 to get 1,000 yuan, for three days or seven days. ”

After a pause, Su Yang continued: "Although it seems that the platform is losing, this can well stimulate the audience's psychology of taking advantage of the situation, control the time of the event, and during this time, they will recharge and consume wildly!"

"In addition, there is another point, I also watched the live broadcast before, but when I watched the live broadcast, I found a big problem. ”

Pan Weimin was stunned when he heard this, and when he heard Su Yang say this, he hurriedly said with a nervous expression: "What is the problem? Brother Su, tell me quickly." ”

Su Yang said: "For the anchor level and user level, the shark platform does not seem to be very clear. ”

"This ...... It's a little. Pan Weimin hesitated, rolled his eyes and nodded slightly.

In fact, whether it is an anchor or a user, a clear division of levels can promote their enthusiasm for this industry, which is a more common comparison psychology. ”

"If the anchor is graded, then an anchor will frantically fool the audience to consume in order to upgrade himself, if the user is graded, for those users who like to pretend to be showy, the level will be better, it will make them feel very good, and their vanity will be greatly satisfied. ”

"And make good use of the level system, you can reward some users with extra experience points when recharging, according to the amount of recharge, which is conducive to their upgrade, and the more you charge, the more additional experience points will be rewarded. ”

“……”

"There are many similar examples, Brother Qiao, after you go back, you can let the people in your company work hard to plan in these aspects, as long as you have a basic concept and direction, you can generally think of this kind of idea after some time. ”

At this point, Su Yang ended his talk about the live broadcast industry.

These things are some of his experiences in his previous life, and some of the ideas that are missing in this world, anyway, Su Yang is not going to do a live broadcast, he can't use these things, and it doesn't hurt to sell his favor to Pan Weimin.

After listening to Su Yang's words, Pan Weimin fell into deep thought, and Qiao Yuanpeng gave Su Yang a thumbs up.

After a while, Pan Weimin's eyes flashed with essence, and after taking a deep breath, he said, "Brother Su, do you know what I'm thinking now?"

"What?" Su Yang was speechless in his heart, and secretly said How do I know what you are thinking, and I am not a worm in your stomach.

"I have a very bold idea in my heart right now, I want to poach you to my company as a CEO. ”

Hearing this, Su Yang looked surprised, waved his hand and said with a smile: "Brother Pan, you are joking, I just made some small suggestions, whether it is useful or not, and besides, my company is still poaching talents everywhere, how can I go to you as a CEO." ”

Part-time job? That's impossible, don't even think about it.

"yes, I know that's impossible. Pan Weimin's expression was a little complicated when he looked at Su Yang.

Not long ago, he was still a little contemptuous of Su Yang because he was not very old.

However, when Su Yang said his views on the live broadcast, Pan Weimin suddenly felt a little ashamed in his heart.

What the hell, where is an eighteen-year-old kid who has just finished the college entrance examination, obviously an old fritter who has been in the shopping mall for many years and has a unique view of business.

Sure enough, this man is not to be disguised, and his appearance is deceitful.

Today, Pan Weimin has been taught a lesson and learned a lot of things.