Volume 1 Section 130 Business Ambitions

Just when Guo Yeshan was pondering Sha Zhengyang's future, Sha Zhengyang, who was still in Changsha, was also calling Cao Qingtai to report the situation.

Cao Qingtai has always cared about himself, although he has no direct affiliation now, but Sha Zhengyang has never cared about this, and took the initiative to report his work, and also talked about his own ideological changes and feelings, which is undoubtedly the best way to communicate feelings, and it can also be the most effective way to shorten the distance between the two sides.

Sha Zhengyang originally just planned to make a phone call to briefly report the situation here, but he didn't expect to be caught by Cao Qingtai and said that it was half an hour, and the long-distance call fee was really expensive.

It's just that Cao Qingtai doesn't lose the phone, and Sha Zhengyang has to carry it no matter how distressed he is.

Cao Qingtai asked very carefully on the phone, in addition to the sales situation, he paid more attention to the essay collection activity co-organized with the Propaganda Department of the Xiangnan Provincial Party Committee, which also made Sha Zhengyang quite strange.

Although this activity has caused a lot of impact in universities, enterprises and institutions, it is not on the same level compared with the impact of "rock on the road of the new Long March".

Even the poster offensive or the TV station and newspaper propaganda offensive carried out by the Oriental Red Wine Industry have a much greater impact than the essay campaign.

Of course, the significance of this essay contest is a little different from ordinary marketing activities, there is not much business atmosphere, especially the cooperation activities with the Propaganda Department of the Xiangnan Provincial Party Committee, and it is mainly concentrated in schools and enterprises and institutions, this specific way determines its significance.

Cao Qingtai would not pay attention to an essay contest for no reason, Sha Zhengyang estimated that it had a lot to do with the fact that the cooperative unit was the Propaganda Department of the Xiangnan Provincial Party Committee, but he couldn't guess which line the other party got the news from, so he was so interested.

"Director, the scene has basically opened, and it can be said that it is better than the best imaginable, I am not exaggerating, it is true. ”

The three-day concert also put Sha Zhengyang's mental state in a highly excited mood, he didn't sleep well for several days, only slept three or four hours a day, and was supported by a nap at noon, even if his body and mental strength were in a state of fatigue for a quarter, but Sha Zhengyang still had no sleep.

"I know, Zhengyang, it's rare, but what's even more rare is that Secretary Huang of the Municipal Party Committee knows about your Oriental Red Wine Industry, this is the biggest good news!" Cao Qingtai was also very happy on the phone, "He asked about your situation, originally I wanted to mention your transfer to the Municipal Party Committee, but I feel that the time is not yet ripe, so I have to wait, when will you come back?"

Sha Zhengyang, who was transferred to the Municipal Party Committee Office, was also shocked when he heard the news, and he was both happy and worried at first glance.

If it can be transferred to the municipal party committee office, if it was a few months ago, it must be a great news, but now?

Dongfang Red Wine Industry has just been on the right track, no, it should be said that it has just come into contact with the right road, and there is still a lot of follow-up work, and the foundation laid now is not very solid, even if the Sanxiang market is consolidated, it is far from enough.

At present, these victories are only temporary, whether it is a local wine company in Sanxiang, or a large wine company from outside including Hanchuan, once they find out that the Sanxiang market has been beaten down by a little-known small character, they will definitely rush into the Sanxiang market, and that time is the real hand-to-hand combat.

There is not much time left for the Oriental Red Wine Industry, in Sha Zhengyang's view, it is at most half a year to a year, or even only half a year.

Those large wine companies have funds and sales channels, the only thing they lack is the gap in concept, and when they react, copycats and imitations are definitely essential, and they can spend more money to engage in publicity and advertising, encircling and suppressing the market of Oriental Red Wine.

Therefore, the current Oriental red wine industry is the most unstoppable.

Sha Zhengyang has negotiated with Lao Cui's team, and in the first half of next year, Lao Cui will also hold "Rock on the New Long March Road" concerts in Gansu, Jin, Jiangsu, Anhui and Yunnan provinces.

Follow-up conditions have already begun to be negotiated, and once the negotiations are completed, Sha Zhengyang is ready to take advantage of the situation to launch a full-scale offensive on the markets of these provinces.

In Sha Zhengyang's plan, Dongfang Red Wine should have at least three to five provinces with a dominant position in the mid-range and low-end liquor market, not including Hanchuan Province.

Hunan is counted as one, Gan Province is another market coveted by Sha Zhengyang, Anhui Province and Yunnan Province are also counted as two, like Jin and Jiangsu provinces have relatively strong local wine companies, Fenjiu and Yanghe, so it is relatively difficult to open up the market.

But since there is an opportunity, Sha Zhengyang will certainly not let go, but the focus will be on stabilizing the market of Hanchuan and southern Hunan provinces, actively exploring Gansu, Anhui, and Yunnan provinces, and at the same time waiting for opportunities to make breakthroughs in Shanxi and Jiangsu provinces and open up the situation.

Sha Zhengyang's eyes have been set further, and he is actively urging Lao Cui to consider launching a tour of the "Rock on the New Long March Road" concert in the three northeastern provinces, so that the Oriental red wine industry can take advantage of the opportunity to make a breakthrough in the northeast market.

And he also made up his mind that even if Lao Cui has no intention of the Northeast market for the time being, Oriental Red Wine Industry will enter the Northeast.

Because the Northeast market is still in a state of undeveloped in general, there is no real wine company that occupies a dominant position there, and more of it is the territory of local wine companies, which is especially beneficial to the employment of Dongfanghong, which has just become famous.

It can be said that now Sha Zhengyang's ambition has been activated by the great victory of Sanxiang's battle, and it is rapidly expanding.

With the memory of his previous life, he knows very well how the Confucian Mansion Banquet and Qinchi Wine swept the north and south of the Great Wall with a little-known local wine company, didn't it rely on the huge prestige of the CCTV standard?

And the appearance of the CCTV standard king has only been one or two years, and even he can contribute to the early appearance of this standard king.

As for how the follow-up Confucius Banquet and Qinchi Liquor fell quickly, the reason is also very clear, he only needs to avoid those problems, develop their strengths and avoid weaknesses, and with the help of the momentum of even one standard king, Dongfang Red Wine Industry can stand out among the liquor companies and win a piece of land with enough fat.

But before entering the CCTV standard king, Dongfang Red Wine Industry must be fully prepared, and it cannot be pushed to the peak like Qinchi Wine Industry, but it can't bear the weight of the crown, and it is crushed all of a sudden, and the result is gone.

If you stay in Nandu Town, then there is no doubt that you will continue to serve as the general manager of Dongfang Red Wine Industry Co., Ltd. as a representative of the Party Committee and Government of Nandu Town, but if you are transferred to the Municipal Party Committee Office, then this position can only give way.

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