Li Yadong remembered that Rover Company was indeed acquired by a company earlier, and after British Aerospace acquired it in 1988, it was renamed back and named the Group, which gave rise to the Rover Group.

The move has two meanings.

First, pick it up, improve it, and strive to sell it for a good price.

Second, some bigwigs in the aerospace industry are nostalgic for the past and want to preserve the unique seedlings left over from the British automobile industrial revolution.

In 1994, BMW acquired the Rover Group from British Aerospace......

Of course, that's not the point.

The point is, Li Yadong recalled the purchase price at that time - 800 million pounds.

Parenthesis: There is still a lack of a Jaguar-branded Rover Group.

What is the concept of £800 million?

As we all know, the British pound is very valuable, ranking fifth in the list of the world's "most valuable" currencies.

At the end of the 80s, the pound was more valuable, with an exchange rate of about 1:15 with the renminbi, and 800 million pounds sterling was equivalent to 12 billion yuan, equivalent to 3.2 billion US dollars, not counting a fraction.

Ford...... It's really stupid and has a lot of money.

In 1988, Ford spent $2.5 billion on the acquisition of a Jaguar, while BMW spent $3.2 billion in 1994 to acquire the entire Rover Group, including the "Land Rover," "MiNi," "MG," and "Rover" brands.

What's more, two thousand years ago, Ford bought a single Land Rover brand from BMW for $2.7 billion......

However, this wronged person is the only car company in the history of the United States that has not gone bankrupt until 2018, which is really a very puzzling thing for Li Yadong.

Okay, back to the main topic.

There's no doubt that British Aerospace must have made a lot of money with the Rover Group – and the reason for this conclusion is that the company is privately owned.

If it is a state-owned enterprise in order to save the national industry, then it is a different matter.

It is not difficult to calculate how much wealth British Aerospace has recovered from the sale of the entire Rover Group: in 1989, Jaguar was sold to the Ford Group, and the money was returned 2.5 billion US dollars. In 1994, the entire Rover Group was completely disposed of to the BMW Group, and the return was 800 million pounds, roughly converted to 3.2 billion US dollars.

So, that's $5.7 billion in total.

And as Li Yadong understands, the total assets of the entire British aerospace industry at the end of the 80s were only more than 10 billion US dollars, will it take out one-half or one-third of its assets to buy Leyland?

Is it possible?

A company's total assets do not represent cash flow.

A group with a market value of 10 billion is considered very good to have 1 billion cash flow on hand.

Therefore, Li Yadong dared to guess that the price of British Aerospace's acquisition of Leyland was not high, and it would not exceed two billion US dollars.

Thinking of this, he felt his breathing get a little heavier.

Even if it is acquired for 2 billion yuan, and then sold for 5.7 billion dollars......

Other issues aside, this deal alone is a great deal!

Two billion dollars is undoubtedly a huge amount, but if you really want to get it, it is not impossible.

All of Li Yadong's current cash flow, plus the group's industries, must exceed one billion US dollars, and it is not a big problem to borrow one billion US dollars from banks with one billion US dollars, a one-to-one loan ratio.

Of course, this price code was given to the "own brother" British Aerospace by Leland, and God knows what price it is given to others?

So thinking about it, if you really want to pocket the entire Lelan company, it is estimated that with his strength, it is still enough.

"Deping, have you inquired, does that Leyland company have any plans to split its brands and sell them?"

Li Yadong's heart is not big, and he knows the truth that "people's hearts are not enough to swallow elephants", but if he can get a brand from Lelan Company, he is very satisfied.

If you don't find a pick-up man, you may not be able to play it, and you may become a burden, you must know that the employee welfare mechanism abroad is quite strict, and how many giant-like groups are dragged down by the huge pension system.

What he wants most is a Land Rover, for the simple reason that the Chinese people like it.

Of course, he personally likes it.

To put it mildly, the focus of the Land Rover brand should have been in the Asian market as early as possible, and it has long been popular.

Such a big iron bump, not to mention not to mention parking, but also consumes fuel, completely contradicted by the consumption concept of the European market people, in addition to the British origin of the old men with feelings, I am afraid that there is only a far east in a "car in, must be lengthened" magical country, and is a huge car consumer market, can be accepted without reservation.

This is followed by Jaguar.

It's not that I like the brand, but I like its technology.

Born in 1937, the Jaguar is an indelible legend on the Le Mans circuit.

Since the fifties, Jaguar has been racing at Le Mans, winning seven Le Mans Grand Prix, a testament to the brand's exceptional handling and consistency.

What is Le Mans Grand Prix?

Its full name is: the 24 Hours of Le Mans.

The 24 Hours of Le Mans, along with the Formula One World Championship (F1) and the World Rally Championship (RC), are known as the three most famous and hardest automobile races in the world today.

Unlike other motorsport sports, the 24 Hours of Le Mans requires not only the fastest car built by the manufacturer, but also a car that combines speed and stability. At the same time, it has to be fuel-efficient: the minimum number of pit stops to refuel in a race is conducive to victory.

Three drivers work in a group of three cars to complete a 24-hour race. It can be said that all the way to the race, a full day and a night, the driver's racing clothes are customized, if you want to run a good result, the body excretion is directly solved.

It is not cruel, the physical and psychological qualities of the racers, as well as the overall technical requirements of the vehicle, are not ordinarily harsh. Every year, the world's most famous car manufacturing companies, such as Porsche, Ferrari, Mercedes, etc., send teams to participate, and the competition is particularly fierce, but in this case, Jaguar can also win the championship seven times, which shows the brand's strength in car manufacturing.

To put it mildly, put the domestic cars similar to the Zotye brand in the future to run at the Le Mans Grand Prix, not to mention the results, the designated race has not ended, and the car will be scrapped.

In 1961, the Jaguar E-TYPE Morningstar was permanently collected by the Museum of Modern Art in New York, and along with other great works in the museum, it has been passed down to the world as a legend of human civilization.

Jaguar S-TYPE, which is also like-minded with Princess Diana, has become the first choice for her to join the royal family, witnessing the beautiful legend of the British royal family all the way.

In a word: this is a very good car brand.

At least in this era, it is no worse than Mercedes and BMW's technology.

In fact, Ford's acquisition of Jaguar was to compete with BBA in the domestic and European markets. And in the early 90s, it did achieve good results, but unfortunately, after that, the devil knows what happened to Jaguar, or what Ford did, and Jaguar car sales deteriorated until it fell into the mainstream camp.

And MiNi.

If the price is right, Li Yadong also wants to take it into his pocket, this highly personalized boutique car brand, in China is still very marketable, and even the future Chinese people, affectionately call it "second milk car".

As for MG and Rover, Li Yadong is not very interested, so I will leave it to NAIC and SAIC in the future.

"This ...... It's not clear. Huang Deping replied: "The news from the UK only says that Leyland is selling its real estate on a large scale, and does not mention the brand. My contact over there is not an expert, it is difficult to get specific information, I really want to know what the company plans to do, I am afraid I have to fly over to contact it in person. ”

"Hmm. Li Yadong nodded subconsciously, even if Huang Deping couldn't see it at all, and asked, "Is there anything else?"

"There is ......"

Huang Deping was well prepared, and he did put in a lot of hard work, and introduced two car companies that were on the verge of bankruptcy, one from the United States and the other from Italy. However, in Li Yadong's opinion, they are not as good as Lelan Company, and he has not even heard of these two car brands.

"...... this way," Li Yadong said, "You are ready to prepare, put aside the matter at hand for a while, take this matter as the priority, immediately fly to the UK, contact Lelan Company, and then feedback the specific situation to me." ”

"Good. ”

……

After a long time on the phone, Li Yadong's ears were red with the microphone, and he got up and came to the balcony of the VIP room specially arranged for him by Yan Weixian, shook his arms, and moved his body.

The acquisition of an international automobile company is somewhat helpless.

After all, the country's industrial level is very backward at this time, whether it is the theoretical level or hardware facilities, he naturally wants to develop his own core components of the car.

However, with the current domestic industrial technology, I am afraid that even a single overhead camshaft cannot be made, let alone other engine core accessories.

It is not a simple matter to start from scratch, and it will take at least 20 years to wait for China's industrial level to take off.

Where can he afford it?

His idea is very simple, not to copy rigidly, but to use the existing technology, experience, equipment, including talents, with the help of foreign companies, to stand on a relatively high foundation, and then to develop products suitable for Chinese people.

There should be nothing wrong with this idea, promote the development of national industry, take the strengths of others, to make up for their own shortcomings, and I believe that the national level is also happy to see it.

……

Huang Deping has flown to the United Kingdom, whether this move succeeds or not, can not interrupt Li Yadong's plan, if the Leland company does not work, he will find another family, so many car companies in the world, and he has a desperate mind to spend money, if you don't believe it, you can't smash one.

Therefore, while waiting for news from the British side, Li Yadong was not idle.

Hu Shengbiao's manufacturing base has been taken into his pocket, and it is still empty, like a ghost factory, so he has to take advantage of the current Hailan talent to select some suitable talents to join in, and there will be no good goods when it is late.

Yan Weixian's smuggled Blue Bird sedan was requisitioned by Li Yadong, found a small printing house in Sanya, printed several bundles of recruitment notices, and took the Qi family brothers together, and the three of them came to Haikou.