"Give yelp's e-commerce project back to Yahoo, for example, let Flickr take charge of Etsy e-commerce, and the traffic we attract through short videos can be monetized through e-commerce......" Zhou Shi

"Flickr is a diversion for e-commerce?" Brett Taylor, who is the head of Flickr and has a close working relationship with Mayer.

"It's not just diversion, but combining! We can insert product recommendation ...... in the picture and short video information stream" Zhou Shi, in fact, this is just the first step, and there is a more classic social e-commerce, that is, the Ping Duoduo model He did not launch. The combination of short video and e-commerce seems to be a matter of course and has a strong appeal. However, the limitation of the mode and quantity of advertising has a great impact on social e-commerce. If it is diverted for a long time, it will inevitably affect the attractiveness of Flickr.

Sure enough, Brett Taylor raised a lot of questions.

As a highly urbanized country, the United States currently has an overall population of 320 million, of which about 60 million are in remote areas. The income of this part of the population is generally low, and the median age is significantly higher than that in urban areas, that is, the target customer group of Huaxia Pingduoduo.

But one of the most special is the food relief program in the United States, the Supplemental Nutrition Assistance Program SNAP, under which low-income people in the United States can apply for FoodStamp (food stamps, similar to the previous food stamps in China), such food stamps can be used in supermarkets or small stores to buy vegetables, meat and other foods, which can help low-income families affected by the economic downturn to ensure a basic healthy diet. These food stamps need to be used offline. About 40 million people receive these food stamps, and each person receives about $4 per day, or about $60 billion a year.

Another reason is that only 65 percent of adults in rural areas of the United States own a smartphone (according to 2018 data, only 67 percent of American adults earning less than $30,000 a year own a smartphone). The mobile Internet penetration rate in the United States is far less than that of China, and it may lag behind third world countries such as India in the future. These are all formed by their social structure.

Zhou Shi didn't explain in detail, anyway, Flickr's in-feed advertising is growing rapidly, and Yahoo's e-commerce business is being reshaped, and it will be difficult to take on the task in a short period of time.

Etsy is included in Yahoo's e-commerce system, and Yahoo's current e-commerce is basically a state that no one cares about. At the beginning, in order to concentrate on and save money to do big things, Zhou Shi abolished Yahoo e-commerce in Europe and the United States, and turned it into a shopping guide, rebate, recommendation and evaluation center similar to "what is worth buying" and other models. Later, with the process of Yahoo's mobility, Yahoo's e-commerce sector received a lot of traffic support. The same people can play different roles under different leaders. With the continuous adjustment and development of Yahoo's personnel, Yahoo's e-commerce department, which is becoming more and more confident, has extraordinary combat effectiveness and has become the most influential rebate and shopping guide website in the United States, and has been widely praised for its professionalism.

There will be many forms of e-commerce, of course, the basic model is inseparable from B2C, C2C. However, the development of technology is bound to bring great changes to traditional e-commerce. There will still be a huge advantage for good e-commerce, but that doesn't mean there aren't opportunities for other start-up e-commerce companies. It's just that it's getting harder.

Guoke is preparing to launch its own projector in 2015 and has conducted in-depth research on projection technology. In the future, projectors and smart voice speakers will inevitably be integrated. In this way, shopping through a projector becomes a very common thing. But in order to save everyone's time in selecting products, a membership-based e-commerce website similar to Costco will appear in the future. He will not have many products, but he can recommend products that are suitable for him according to the user's income level, consumption habits or the conditions set by himself. When asking the owner to buy anything, he can place an order directly as long as he says what he needs.

There are many problems in this, such as how to make consumers trust, whether the recommendation system of artificial intelligence is good enough, whether the voice speaker can be bound to this e-commerce, how to solve the security verification problem, whether the voiceprint and other biometric technologies are safe, etc.? The emergence of a new model of e-commerce is almost inevitable, if the voice affects and projectors, or even TV shopping, the artificial intelligence assistant APP is good enough, which will inevitably be a great addition to the existing business model. Even without these, the smart shopping model will have a strong vitality.

In the very developed express delivery now, the emergence of intelligent shopping mode, professional shopping guide evaluation ability, how to screen excellent goods has become one of the core competitiveness of the new e-commerce model. Zhou Shi's foreshadowing for Yahoo e-commerce doesn't know if it's useful.

Regardless of Yahoo e-commerce, Etsy's direction is artisanal, fashionable, personalized, or there is a tendency towards affordable luxury. There is no doubt that handicraft products are an inevitable blooming flower in the era of industrialization, which is the demand of human nature and the embodiment of the pursuit of self. Unique handicraft products are an effective means of self-identification and differentiation from others. Of course, it is not known whether he will eventually go to the masses or continue to remain niche.

Leave the e-commerce and leave the e-commerce, everyone remained silent because of Zhou Shi's consistent correctness and chose to trust.

"YELP's role with Yahoo and the change in its valuation should be the main reason why we chose how YELP went public......" Pichai revisited the topic.

Yelp's biggest role for Yahoo is to promote Yahoo mobile payment, which is a boost to the realization of a cashless society.

"Let's consider the valuation issue first!" Zhou Shi

"Yelp reviews, group buying, online consumption, takeaways, food ordering, movie tickets, membership services should add up to at least $10 billion, and if you are optimistic, a valuation of $20 billion is not impossible.

Airbnb's B&B, hotels, villas, and vacation home services are highly volatile, and may have valuations of more than $10 billion or less than $5 billion. It depends on how investors are about the prospects of the industry.

The valuation of other ticket-buying services is difficult to calculate, maybe a billion dollars. If you add in yelp's 45 percent stake in Lyft, yelp's overall valuation should be no less than $20 billion.

Of course, this is the most conservative estimate, whether it is to accept PE financing or direct IPO, we can get a higher price. "Morse

"Then go to PE and see how they value Yelp. "Pichai

"Okay, then I'll go and consult, but should the news of the separation of Yahoo and Yelp be kept secret?" Morse

"Try to keep it as secret!" Pichai Bai plated the latest chapter of "The Rebirth of the Legendary Claw Book House after the 80s" for free reading for the first time.