Monday, morning. Pen "Fun" Pavilion www.biquge.info

As soon as Zhao Bingyuan sat down, the secretary had already knocked on the door, then pushed the door in, made him a cup of green tea with his hands and feet, put it on the table, and then said: "Zhao Tai, last week's ratings report, as well as a few of your newspapers, I will put them here for you." At half past ten in the morning, there is a meeting in the station, and you need to attend, and then, you have no other arrangements this morning, but in the afternoon, you said last week that you were going to see the post-processing of "Mighty Detective", and I have already called in advance to inform the side. ”

Zhao Bingyuan nodded and said, "Okay, I know." Then he picked up the newspaper that was neatly arranged there on his left.

Although propaganda is also a part of politics, the government's propaganda departments, including the Ministry of Culture, the Film, Television and Broadcasting Bureau, and other institutions, only have the power to guide television stations.

In addition to political factors and policy news, this large newspaper under the umbrella of the Oriental Bloc is even more authoritative than the state-run "China Daily" in terms of civil, economic, and cultural aspects. And it is also one of Zhao Bingyuan's favorite newspapers.

But today, after taking it, he glanced at the front page, and at a glance, he didn't find anything to pay attention to or worth seeing, but when he was about to turn the page, he suddenly noticed a line of bold characters in the reading guide column below the newspaper - "I want to go by winning the ratings", author: He Jinbo.

Zhao Bingyuan's eyes narrowed slightly, and after thinking about it, he quickly flipped through and found the thirteenth edition, the front page headline of the culture section.

I read it word for word from beginning to end, and when he finished reading the whole article, a sneer hung on the corner of his mouth, and he slapped the newspaper on the table with a snap, snorted coldly, and said, "Hold it to the sky!"

After thinking about it, he picked up the phone, broadcast a number, and when the other end was connected, he said: "Lao Chu, how did you do when you arranged for you to find a few pens to write articles?...... Uh-huh...... Remember, tell them not to criticize the "Legend of the New White Lady", criticism will also help them cause topics and heat, what we have to do is to praise "Love is not a poem", understand?"

"Well, well, okay! You should hurry up on this matter! I look at today's "Oriental Daily", which has already begun to tout the White Snake Biography, and I can't let them stir up this wind, and I will see the manuscript in the Oriental Daily by tomorrow morning at the latest! Other newspapers, you should also contact more and publish more, at this stall, it is the time when "Youth is Not Poetry" exerts its strength, just to suppress them, and we must not let the public opinion of that TV series stir up, understand? Um, well, okay. ”

After hanging up the phone, he was a little relieved, and then he sighed slowly, and couldn't help but pick up the article again, and after a few glances, his face unconsciously showed a look of regret.

But soon, his eyes were resolute again.

After thinking about it, he picked up the internal phone, and when the secretary on the other end answered the phone, he directly ordered: "Help me make a call to Sony Records, just say that I have thought about it, and it is still worth operating to continue to import TV dramas from Japan, and at ten o'clock tomorrow morning, you ask them to send someone to send over the alternative TV series materials, I want to take a look." ”

After hanging up the phone, he took a deep breath and a sneer appeared on his face.

…………

It's also Monday, morning.

When Tan Dezhang's secretary knocked on the door and went in, handed over Tan Dezhang's leave note written by him to Wei Ming, took the leave note, Wei Ming put on his glasses and looked at it, a little stunned.

When the people left, he took the leave slip and looked at it again and again, and couldn't help but smile. I thought, "Do you really think you are amazing? A TV series is just a little better, can you be missing?"

After a pause, his fingers tapped lightly on the table, and with a smile he pulled out a pen and signed his name on the leave slip.

After I finished writing, I picked it up and looked at it, and it was written like a dragon flying and a phoenix dancing, which was much better than usual.

"I'm still too young to hold my breath, hehe......"

…………

On Monday, another busy week began.

For those who work in the TV industry, especially top managers, as long as they are slightly sensitive, they must have noticed the almost unstoppable upward momentum of the TV series "The Legend of the New White Lady" in the last three days of the week.

It's just that in the face of the same ratings report, different people naturally have different views.

Of course, it's much the same.

The similarity lies in the fact that just looking at the crazy rise in the first three days, everyone knows that this TV series must be no different, especially those who have watched a few episodes in person, and they are extremely sure of it.

So, well, everybody knows, it's a good drama.

Although Li Qian said that he is young, he is easy to be hot-headed when doing things, and he is too willful, saying that he will spend tens of millions of dollars to shoot TV series, but I have to say that this kid is indeed talented, and the level of even filming TV series is quite high, and if you consider that this is only his first work, and he is also a producer, director and screenwriter and other important positions, I have to admit that in the future in the TV drama circle, with this TV series, he already has a place to stand.

Of course, there are obviously different opinions, and there are quite a few differences.

Some people believe that this TV series is broadcast on a channel with limited appeal and a limited fixed viewing group on Hunan Satellite TV, and basically there is no large-scale publicity covering the whole country, and it can achieve a triple jump in ratings data within three days, which has fully demonstrated the strong attraction of this drama to the audience, so, next, the ratings of this drama should continue to climb a step further with the blessing of word-of-mouth diffusion - 10 points, which is the estimate of many professionals for this drama.

Basically, if this TV series can maintain a rating of eight to nine points for a long time in the follow-up broadcast, and the high tide part can occasionally break through ten points in a few episodes, then basically, except for the three or two screen-dominating dramas of Huaxia TV every year, it can be regarded as invincible in the world.

But there are still some people who think - in fact, it is not some people anymore, but most people, especially, the more insiders, the more senior industry experts, the more they will adhere to such a view - this drama can rush to 7.2 in one breath, it has almost reached the peak, and it is not impossible to climb up again, or even very possible, but no matter how strong the word-of-mouth diffusion, it is impossible for it to break through 10 points!

In any industry, everywhere, there is an invisible and intangible, but absolutely real limit barrier.

And this thing, often referred to as the ceiling.

For example, in the music world, like He Runqing, is popular enough, right? After more than ten years, if she really does a national census, her popularity among the one billion people in the country is estimated to be unmatched in the music world. Liu Mingliang may still be able to barely compete with her, the former queen of sweet songs, but like Liao Liao and Rose Power, including the four beauty bands, are definitely not He Runqing's opponents.

Oh, of course, maybe wait until next year or the year after, as Liao Liao goes international with wave after wave of publicity, it will gradually become popular among the people, and she may be able to compare with He Runqing's popularity.

This effect, if you want to make an analogy, is about the same as Mo Yan before and after the Nobel Prize - before winning the award, in fact, people were already one of the most famous writers in China, but few ordinary people really know about it, after winning the award, wherever you go, when you talk about literature, you must mention Mo Yan, in order to show that you also have a certain degree of literary literacy and literary "knowledge".

But now, Liao Liao's popularity is definitely much worse than He Runqing.

After all, He's sweet songs, which were once popular all over the country, have become popular for almost fifteen years, and He Runqing has become a banner for actresses in the music world, and she is even more than one level higher than Zhen Zhen, the eldest sister in the music industry who created a new style of female singers!

But on the contrary, He Runqing, who is so well-known and has such a deeply rooted image, always feels that he is not energetic enough when he sells albums!

10 million sales, Liao Liao is very easy to pass, Rose Power is a little later, it can also pass, the four beauty bands have recently reached the top, "Once You" is almost a blink of an eye, but on the contrary, He Runqing's two albums that have been transformed since he came to Minghu Culture, although they have also sold tens of millions of copies so far, but they are all slowly grinded out by time, not a leap away. Moreover, more than 10 million is already her peak achievement, and further up, she is completely hopeless.

And, for Liao Liao before going international, and Rose Power, no matter how popular they are, they are popular all over China, Southeast Asia, and even in Japan and South Korea, they have a certain audience, but no matter how popular they are, the album can't sell 15 million copies!

In fact, before this year, no one in the domestic music scene had ever done it!

It's just that as soon as "Once You Was" came out, the four major beauty bands became popular all over the world, and the album exceeded 10 million almost every minute, and 15 million was not a problem at all - for them, the ceiling of 15 million was suddenly shattered, and the ceiling above their heads has become 20 million, or even 25 million.

In fact, before "Once You Came Out", who would have expected that one day there would be a music album in the domestic music scene that sold more than 20 million copies?

In the TV industry, the same is true.

Not to mention HUNAN Satellite TV, which has been relatively weak over the years and has been going downhill, even Shandong, Shuntian, and Dongfang, which are famous satellite TV stations that are famous all over the country, occasionally come up with a TV series that has wide influence in the country, and at the time of the most popular broadcast, the ratings are only ten at most! Like "Romance of the Three Kingdoms", it pervertedly brushed up to nearly 70 points of ratings across the country, to be honest, it is "Romance of the Three Kingdoms", that is, Huaxia TV.

For a relatively strong provincial satellite TV, such as Shandong, such as Shuntian, such as Dongfang, Zhejiang, Jiangsu, etc., under normal circumstances, the ratings are stable at more than 5, even if it is successful, when encountering a hit drama, the ratings can reach 8, then it is considered a big fire! As for the ...... that can break through 10 points That's called phenomenal!

After breaking 10 points, still want to keep going?

I'm sorry, you're not Huaxia TV!

Of course, it is already amazing to be able to get 7.2 ratings on Hunan Satellite TV!

Therefore, on Monday morning, at the regular meeting of almost all provincial TV stations in the country and a few strong municipal TV stations, "The Legend of the New White Lady" has become a necessary topic.

Do you want to buy its second-round broadcast rights? If you buy it, how much is appropriate, and how much is the bottom line?

You must know that Tan Dezhang spent a lot of money and won the premiere right and the second and third rounds of broadcast rights for 15 million, which has long been rumored in the industry, and before he made this move, even if it was a famous actor and a famous director, the premiere was generally around 5 million. As for the second round of broadcasting rights, if it can exceed 1 million, it is already the level of a hit drama, which is normally between 50 and 800,000, and as for those that can exceed 1.5 million, they are often phenomenal, as well as a small number of types that were unknown in the early stage, and later had a bad reputation, and the ratings also soared - the audience will have a strong urge to "make up" the beginning, so the second round is also valuable.

And now, the ceiling of the price has been broken by Tan Dezhang this time, but on the contrary, he did not miss it, this TV series that he threw a lot of money to drop is really popular, and coincidentally, it actually happens to be in line with the category of obscurity in the early stage and rapid take-off later, so ...... What is the right price for this TV series?

No one can say for sure!

Of course, one thing is certain, that is, the second round of this TV series is worth fighting for! As long as the price is not too outrageous, winning it is definitely a good thing.

So, after the meetings on the major TV stations ended, the external contact numbers of Minghu Culture Company, as well as the private mobile phones of Qi Jie, Zou Wenhuai and others, were quickly blown up by the heads of the major TV stations.

However, this is all within the industry, and these things are impossible for the vast majority of ordinary viewers to know, and they don't even care about what the ratings are.

Today, on the first day after returning to work, they just heard about a particularly good-looking TV series from their colleagues, friends, and even superiors and subordinates, which was highly recommended by everyone.

And that TV series is called "The Legend of the New White Lady", which was shown by Hunan Satellite TV.

…………

That night, the seventh and eighth episodes of "The Legend of the New White Lady" met the audience on time.

The seventh episode, with a maximum rating of 15.9.

The eighth episode has a maximum rating of 16.8.

This is more than double last Friday's high of 7.2.

Receiving this data, the person in charge of the statistics was stupid first.

Subsequently, the deputy director on duty of Hunan Satellite TV was stupid.

And when this data spread along with phone calls, radio waves, and data lines, many managers and editors of major newspapers who were searching for articles everywhere to report and comment on this TV series tomorrow were stupid.

Then, all the TV stations, all the insiders, were stupid.

***

There were less than a thousand votes!

I'm angry, at least two more tomorrow!

If everyone's monthly pass is powerful, the possibility of three more is not ruled out!

Well, 1,500 votes, if it's past 1,500, I'll show you at least 12,000 tomorrow!

Ask for a ticket! Ask for a ticket!

It's high tide, and I need a shot of chicken blood! )