Chapter Forty-Eight: It's on Fire
"The Hometown of My Love" suddenly became popular!
Before the album was released, only one Li Qian knew and believed that it would definitely be popular, and only one Liao Liao, believed and hoped that it would be popular, and there was also only one Wang Jinglu, who was looking forward to something anxiously.
In addition, even Li's father and Li Ma, who believe in Li Qian the most, just hope that it can sell better and have a better word-of-mouth evaluation, even if it is the producer Zhao Meifeng, who likes Liao Liao's voice the most, he just hopes that the market performance of this song will not be too bad, after all, it is the second title song of the album "Liao Liao".
As for the others...... General Manager Zheng Changsheng, Artistic Director Du Xiaoming, Huang Yueqin, Lele, etc., although they have different thoughts, but in the final analysis, no one is optimistic about this album and this song.
But, it's just fire!
Before Liao Liao's second title song publicity tour began, listeners had already begun to take the initiative to call the radio station to play this song on demand! Later, as Liao Liao continued to participate in various programs in major cities across the country and constantly promote this second title song, the popularity and on-demand rate of this song have risen even more.
How well it can pull the sales of the entire album is unknown until the sales data is counted, but as far as Liao Liao's feelings about participating in the show are concerned, she suddenly feels that her fans have become more and more enthusiastic!
And for Li's father, who has often held the radio recently, his biggest experience is: no matter which music station, music channel, or music program you change to, in short, as long as it is a music radio program, then within a few minutes, there will always be listeners calling the hotline to come in and demand "My Hometown of Love"!
And in this new week, when Dad Li rode his bicycle around the streets of Jinan Mansion again, he found that there were already many video stores playing this song in the big speakers!
At the beginning, many people were inexplicably surprised.
Even Father Li, who desperately hopes that this album will sell well in his heart, and hopes that his son's works can be liked by more people, facing this situation for the first time, in addition to surprises, there is inevitably a trace of incomprehension, as well as a little panic.
Because...... It's so red!
The song "My Beloved Hometown" is habitually classified as a folk song in the domestic music scene. The so-called folk songs, which are between folk songs and folk songs, are more popular than folk songs and more free and unrestrained than folk songs. Moreover, at the beginning of the concept of pop music, it had its first masterpiece - "The Ballad of the Great Wall".
In the early 80s, Liu Mingming's song "Hometown Yao" became popular all over the country, this kind of pure song of eulogizing his hometown and recalling his hometown, with a strong flavor of the times and the feelings of his homeland and country, drove the popularity of folk songs in the pop music scene throughout the 80s. In that decade, it was the heyday of the Flying Band, but it was folk songs that occupied the mainstream of the music scene. And Liu Mingliang has firmly sat on the top spot in the domestic music scene with his own series of classic folk songs! After him, there is also the rise of Zhao Xinfu, the prince of folk songs, and the birth of Zhen Zhen!
Although even in the popularity of folk songs in that decade, it was inevitable that there would be mud and sand, and there were excellent works and excellent works, but there were more works of average level. Moreover, after a boom that lasted for several years, with the decline of creativity, as Liu Mingliang began to turn to more soothing folk songs, as Zhao Xinfu became more and more focused on folk songs, and as Zhen Zhen began to go all out to develop American-style country folk songs, the folk songs, which are obviously pop music with Chinese flavors, quickly declined.
Since the nineties, in this market, almost no one dares to touch this category, except for a few masters and the occasional one or two folk songs that can be listened to. Even, in the early 90s, there were already musicians and music critics who shouted that "the folk song is dead".
In fact, the market trend is like this, which is the most critical reason why everyone from Zhao Meifeng to Zheng Changsheng and others are worried about Liao Liao's insistence on using this song as the second main track of the album.
However, is the ballad really dead?
Apparently not.
In fact, just as Americans love to listen to the countryside, this kind of hometown love full of national characteristics, full of personal feelings of hometown love, this strong desire to tell, will never go out of style.
Because everyone has their hometown love, everyone has their own old love.
It can be said that if the music does not die, the folk song will not die!
It can also be said that as long as people are alive, they will have a hometown that belongs to them in their hearts, so the folk songs have an absolutely strong audience base!
The reason for the decline of folk songs is that firstly, musicians can't come up with good works, and secondly, many ideas, melodies, and rhythms from folk songs have been integrated into folk songs and ballads that are quite similar to their styles, as well as popular songs.
Moreover, the category of folk songs is indeed too difficult to produce high-quality products!
In terms of the time and space where Li Qian once lived, in the thirty years of pop music history, there are nothing more than a few folk songs that can really be called palace-level folk songs.
"Loess High Slope", "My Hometown of Love", "Xintianyou", "Wanderer's Yin", ......
And there are probably only a few folk songs that can reach this level in this time and space.
There is no doubt that "The Hometown of My Love" is not only enough to be among them, but also not inferior!
So, in this similar time and space, it became popular!
…………
The time is August 16, ten days after the release of "Liao Liao".
Monday, morning.
After Zhao Changsheng came to the company, he had just brewed a cup of coffee, and the secretary entered the office with a few documents.
The top one is the record sales list from Dongguan Bookstore.
Gathering his mind and taking the list, he looked down from the beginning one by one, but soon, when the familiar name came into view, Zhao Changsheng couldn't take a sip of coffee!
"Liao Liao" ...... Ninth place!
4386 shots!
What an international joke!
It is normal to sell more than 1,000 in the first week, or to go up or down in the second week, but ...... More than 4,000!
Zhao Changsheng lowered his head and looked down, and sure enough, Shen Haimei, who was in the tenth place last week, had already been squeezed to the eleventh place!
He swallowed, put down his coffee cup, looked up at his secretary, and asked, "Did you call to confirm it......?" Right?"
The secretary seemed to be waiting for this question, and hurriedly said: "The publicity and distribution department doesn't seem to believe it either, Manager Liu specially emphasized when he gave me this information that he had called Dongguan Bookstore to confirm, and the data was correct!"
Zhao Changsheng nodded subconsciously, looked down and looked over again.
4386…… That's right!
9th place...... That's right!
Oh, by the way, "Liao Liao...... That's right!
But...... No way!
This is not 1,400 horses, not 2,400 horses, this is more than 4,300 horses of his horses!
How could you suddenly be so crazy?
Before it was released, he had heard that album, and he didn't think it was so explosive!
Now the question is, is it only selling well in Dongguan bookstores, or is it generally good throughout the country? Is the so-called twenty-fold rule of the Dongguan bookstore ranking still applicable?
If applicable, it is...... More than 80,000 copies!
It's also scary!
So far, the highest weekly sales recognized and certified by the Music Association are 370,000 copies created by Liu Mingliang in 1987! More than 300,000 copies in a single week, this is the only case! More than 200,000 copies of sales in a single week, that is the top line, among the male singers Liu Mingliang, Zhao Xinfu, Zhang Chang, and Hu Yang have all had this kind of record, and only one female singer has done it, and her name is Zhen Zhen.
Generally speaking, if you can break 150,000 copies in a single week, that is to say, you can sell seven or eight thousand copies a week in Dongguan Bookstore, then the platinum record can already be determined, and the double platinum is also very promising, and it can be regarded as the first line of the domestic music scene.
There are about seven or eight male singers who have won this result, and there are only four female singers: Zhen Zhen, He Runqing, Feng Feifei and Zhou Yan. Therefore, they will be called the four queens, and they will become the top existence among female singers.
And more than 100,000 in a single week, in terms of male singers, it can be regarded as a second-tier top-notch, or quasi-first-line, and in female singers, it can be said to be an absolute first-line.
For example, Shen Haimei, Sun Yue, and Yang Qianzheng have all won this result.
And now, did "Liao Liao" actually win 80,000 tickets in a single week?
Was it an accidental outburst, or was it ......
Next week, will its sales shrink rapidly, or will it ...... Keep it up?
Of course, if this sales volume can be maintained, even if it declines slightly, as long as it can last for a few weeks, it will be enough to make Zheng Changsheng jump up with joy, and Liao Liao's status in the rivers and lakes will also be decided by this battle. As for continuing to break out even more...... He didn't even dare to think about it, because everyone knew that a newcomer, the first album...... This is something with a probability close to zero!
Holding the thin piece of printing paper in his hand, Zheng Changsheng had countless thoughts in his mind.
Excited, anticipated, puzzled, questioning, restless, bored......
He looked up and found that the secretary hadn't left yet, so he asked, "Is there anything else?"
The secretary hurriedly said: "When I first went to work, Manager Liu of the publicity and distribution department had just left for a while, and a call came from the production department, and they asked if they needed to arrange the second batch of production plans in advance. ”
Zheng Changsheng hesitated for a moment when he heard this, and said, "This...... Wait a little longer, wait and see, I always feel that this result is a bit unreal! In this way, when the regular meeting is held at half past ten, I will personally tell the production department, you can leave this matter alone. Anything else?"
Sure enough, there is.
The secretary actually took out a newspaper and handed it over, saying, "Manager Liu from the Publicity and Distribution Department sent it, and he specially told me to hand it over to you." I said that there was a very important music review on it. ”
"About Liao Liao?" Zheng Changsheng said and took the newspaper, "Isn't it just the sycophants of the music critics who did their public relations, and I have to watch it?"
This is a "Shuntianfu Evening News", he opened the newspaper, flipped to the entertainment and culture section, and easily found a not too long article - "I am in love!".
But it's not the name, nor the size of a tofu block, it's the author of it, and it's actually ...... Tube into a building!
Zheng Changsheng's eyes blinked, a little unbelievable!
People outside the music industry may not know what the name means at all. But Zheng Changsheng entered the industry alone as an outsider, and has been in this circle for many years, so he is naturally familiar with those famous musicians and music critics in the circle!
It's no wonder that the Publicity and Distribution Department attaches so much importance to it, this Guan Chengdong is not very good at writing music reviews for people!
Zheng Changsheng held the newspaper and spent a few minutes reading this review very carefully.
From beginning to end, full of praise!
Zheng Changsheng had a toothache when he saw it--The folk songs had already withdrawn from the pop music scene, okay? Everyone knew that the folk songs were dead! Not to mention what was going on in the sales charts of Dongguan Bookstore this week, even if everything was true, even if Liao Liao's album was really selling well, it wasn't necessarily what was going on! Guan Chengdong was good, and directly shouted a big slogan that scared people to death: The revival of folk songs is imminent!
Sue of the Revenge Egg!
Zheng Changsheng put down the newspaper, thought about it, and said to the secretary: "Notify the people in the company to hold a regular meeting!"
After a pause, before the secretary could turn around, he suddenly said, "Slow...... You said...... Liao Liao's album suddenly sold so well in Dongguan Bookstore, can't it be that there is some behind-the-scenes driving force?"
As he spoke, he shook his head again.
Liao Liao signed it by herself, her origin and social circle, others don't know, can I still not know? If there is really a promoter, can you wait until now?
Pushing away the boss's chair and standing up, he took two steps back and forth at the desk, then suddenly stood down, grabbed the phone and dialed a number, and when the phone rang, he said directly: "Lao Liu, I'm Zheng Changsheng." You immediately find me a survey company, and ask them to get me a questionnaire for Liao Liao's album, like where did you know about this album, why did you buy it, which is your favorite song, etc., your publicity and distribution department will discuss it with the investigation company, make it as soon as possible and send someone down to do an investigation and come back, remember, don't just go to the capital, some key cities should also go!"
After saying that, he said "um" and "um" twice and hung up the phone.
…………
At the regular meeting on Monday, according to Zheng Changsheng's intentions, the proposal of the production department to apply for the second batch of production plans in advance was rejected.
In this regard, Zheng Changsheng naturally has good reasons.
First, with Liao Liao's popularity, and the first album has just been launched, the results have risen and fallen like the current one, which is a bit abnormal in itself, and what is the sales outside still need to wait for further feedback from the market, and it is not appropriate to occupy the company's liquidity in advance for the sales that are likely to be a few months later;
Second, even if Liao Liao's album was really popular, as far as Dongguan Bookstore was concerned, the company treated it as a first-class distributor, and directly gave them 15,000 boxes of tapes and 1,500 boxes of cD, accounting for 7.5% of the first batch of production , vinyl records were directly given to them 500 copies, this number is larger than the vast majority of provincial distributors, and as of last weekend, the sales of two consecutive weeks combined, they only sold about 5,000 boxes, and the warehouse is still pressed about 10,000 boxes, so much stock, even if this week and the next week continue to sell 4,000 copies, it is enough for them to sell for two weeks, then, when this week's sales come out, it is completely too late to arrange production.
Besides, 4,000 more next week?
What do you think of you!
Think beautifully!
However, on the morning of the next day, Changsheng Records suddenly received a stocking notice from Dongguan Bookstore.
The so-called stocking notice, that means, our goods are almost sold, ready for the next batch!
Then, before Zheng Changsheng could react, in the afternoon of the same day, Changsheng Records received stock notices from seven provincial distributors!
Everyone inside Changsheng Records who heard the news was dumbfounded!
And what is even more surprising is that just one day later, at 11 o'clock in the morning on Wednesday, Dongguan Bookstore sent a pick-up notice again-
"Liao Liao" is sold out!
***
4,000 words a day is really the limit, and no matter how fast it is, it can really only be irrigated. And at this speed, I can touch my heart and say that I write very seriously and responsibly!
Crying, begging for tickets, begging for no urging......