Chapter 918
The Chinese market is large, but the most bullish is not the content side, but the channel side.
Film scheduling determines the life and death of a movie.
No matter how good your film is, if there is no film schedule, the box office will naturally not be able to rise.
This is also the reason why the distributor dares to charge such a high share, you don't have a good release, you can't schedule the film, no matter how good the movie is, it is useless.
But Tianchen's operation is a show, you buy the completion guarantee guaranteed by Tianmeng, and I will tilt you in the film schedule.
"Flying Tiger Pioneer" is obviously lucky, after all, this is the first film with an investment of more than 100 million yuan after Tianmeng Guarantee launched the film guarantee.
This made Chen Zhengmeng, the director of "Flying Tiger Pioneer", and several companies quite satisfied with the investment in "Flying Tiger Pioneer".
All of a sudden, Tianmeng guarantees became a bit hot, of course, still limited to those companies that did not have distribution channels.
After all, Tianchen did not indicate that he gave more films because he bought a guarantee for the completion of the film.
"Flying Tiger Pioneer" can be said to be stable, because of Tianchen's film scheduling, as long as it is not too bad, although the box office is unlikely to be a big hit, it should not be a problem to recover the cost.
Of course, Tianchen can't give too much support, and theater operation also requires costs, if the movie doesn't sell well and is returned to the big row, then the money is actually from the theater.
"Flying Tiger Pioneer" was released one day before "Home Alone".
won 46 million box office on the first day, which is indeed not half a chip for a blockbuster film with a first-day box office of hundreds of millions, but Chen Zhengmeng is already very satisfied.
At least he is not worried about his next movie, and no one is worried about it.
Of course, Tianchen's assist was immediate.
The audience reputation of "Flying Tiger Pioneer", although it cannot be said to be extremely bad, but it is almost the same, after all, although this movie is in the name of investing 200 million, but in fact, Chen Zhengmeng is clear about how much money was really spent.
The money really spent on movies is 30 million!
Of course, the big head went into Chen Zhengmeng's private pocket, and part of it was the publicity fee, and Chen Zhengmeng didn't dare to embezzle this part of the cost, because it was difficult for you to hack this thing, after all, Tianmeng guaranteed to be staring at it.
The attendance rate of "Flying Tiger Pioneer" is not high, but it is barely okay, but this is under the condition that Tianchen has given support for film scheduling.
And the next day, "Home Alone" will be released, which will definitely have a certain impact on "Flying Tiger Pioneer".
After all, "Home Alone" is Lin Xiao's work, although the audience overlap between the two is not high, but there is still overlap.
In terms of film scheduling, "Home Alone" can beat "Flying Tiger Pioneer" in seconds.
After all, "Home Alone" is not only Lin Xiao's work, but also the program "Home Alone" itself is very popular, and the "Home Alone" program itself is used as a promotional outpost for the movie "Home Alone".
"Flying Tigers" is a gunfight action movie, and "Home Alone" is a family movie with children of all ages playing the main role, and the audiences of the two are completely different.
"Flying Tiger Pioneer" claims to invest 200 million Chinese dollars, but in fact, they know how much it has spent.
However, in terms of publicity and distribution, after all, it is necessary to face the full monitoring of Tianmeng's guarantee, so there is not much water, and the publicity and distribution cost of 25 million yuan.
In contrast, the production cost of "Home Alone" is actually not high, only less than 50 million, but the publicity budget is as high as 80 million!
Generally speaking, although publicity is an indispensable part of today's movies, there are still very few films that exceed the production cost in terms of publicity.
Unless you're very confident in your film, very few companies do it.
But Lin Xiao has great confidence in "Home Alone", and the movie of Huaguo Family Carnival can be said to be a serious shortcoming.
Usually adults take their children to watch movies, and basically most of them can only choose cartoons to watch.
It may be a good option for small children, but for adults, it's not the same thing.
Whether it is a domestic comedy or an action movie, although there is no rating, most of the time, parents will not take their children to watch it.
It can be said that "Home Alone" can be regarded as the first real family movie for all ages in China!
Yes, that's how the propaganda is played.
"Home Alone" is the first real all-age film in China!
With the brand Lin Xiao, coupled with the reality show before "Home Alone", and the subsequent shocking publicity budget, "Home Alone" was directly pushed to the forefront.
At the same time, Lingxiao Pavilion also cooperated with the cinema chain to start parent-child packages, family bucket packages and so on.
In fact, it is also a ticket supplement in another sense.
After all, in the name of family carnival, although it is said that this film can be watched by adults and children, in fact, many times, the appeal of small pot friends is still very strong.
Chen You is not only a film critic, but also a father.
He doesn't usually take his children to the movies very often, and occasionally he watches them, and he also watches some cartoons and the like.
Because at present, there are not many movies for children in China, but there are some in Hollywood.
Today, Chen You is both working and playing, and he directly took the baby to watch the movie.
Today, Lin Xiao's brand has been played, although Lin Xiao is not a literary and artistic card, but in terms of commercial films, it is not an exaggeration to say that Lin Xiao can definitely be said to be the king of domestic commercial films at present.
It's just that he didn't expect that Lin Xiao would actually drum up this kind of movie for all ages.
This kind of movie is really rare in China.
Therefore, it is rare for him to take his son and wife to watch this movie today.
After entering, Chen You took a look, because it was a golden session, it was basically full, and because most of them were adults and children, so the whole screening hall seemed a little noisy.
Soon, the lights went out and the movie started playing on the screen.
First, there was an opening animation of Lingxiao Pavilion film and television, the clouds rose, and a majestic Lingxiao Treasure Hall appeared.
Then there are Lin Xiao's works!
So far, as long as it is typed, the four-word movies of Lin Xiao's works are all big hits.
Chen You is not the kind of red envelope film critic, or he is not the kind of full-time film critic, but a columnist of the "Chinese Film" newspaper.
The plot of the movie begins in a large house decorated with colorful lights.
The background of "Home Alone" was not placed in China in the end, because some things did not match the domestic situation.
Like in China, this kind of villa is basically very strict security, in fact, it is difficult to have this situation in the movie.
Although the movie itself is a little illogical, some nonsensical and exaggerated, but after all, some basic logic still has to be conformed.