Chapter 237: Chinese pager
Online sales are not bad, but offline physical stores have some incomparable benefits of the Internet!
The most important thing is the user experience!
Consumers only have data, photos, or videos on their computers.
But whether the product is good or not, you have to experience it yourself to know!
However, the physical store can give people the most intuitive feeling, usually after the experience, if the product is good, they will buy it!
Focusing on user experience is a major factor in the success of a business!
In the physical store, the most detailed user feedback can be collected, for example, employees can ask customers if the product is good and what they are not satisfied with, and then summarize this information, so that they can make improvements in the next product development, so as to make the product more popular with people!
By establishing a physical store, you can also maintain and promote the power of your brand!
In a physical store in a prosperous area, many passers-by can invisibly promote the company's brand!
Physical stores naturally have warehouses, and if they are combined with online marketing, then they will have better logistics services!
If a brick-and-mortar store is set up in the local city, users can even pick up their orders directly.
Even if you don't have a physical store in your city, there may be one in a nearby city, and the natural delivery time will be very fast.
Basically, place an order on the same day and receive the goods on the same day!
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In addition, physical stores can do a good job of after-sales service, and many consumers are especially after-service!
If the product is broken, it needs to be replaced, or repaired, it is very convenient, and even the staff can come to repair, this service is by no means comparable to a pure online store!
Another big benefit of setting up a physical store is that it reduces the dealer's share and can be more profitable!
Of course, the upfront investment is huge!
Fortunately, Henry still has more than $7 billion on hand, and he can first open a physical store in the United States, then Europe, and then the world!
Henry informed Harrison about the establishment of a brick-and-mortar store.
Then let him form a team and prepare for this!
"Nicholas IMDB is building IMDB Plazas across the United States, and at that time, Silicon Valley Electronics Group stores can be opened in them! At the same time, it is also necessary to buy land and build stores in the prosperous areas of major cities in the United States!"
"We don't need franchisees. Instead, they spend their own money to build !!"
"In addition, the decoration design of specialty stores across the United States must be consistent. Well...... You can go to inSom, the world's largest architectural design firm, to help us design a store! This company is full of talent, and I still have a stake in it, you can go to them and help us design a classic store!"
After Henry and Harrison finished talking about the store, they told him to develop a pager!
In fact, not developing countries are using pagers, even developed countries are using pagers.
Americans often use pagers, and there have been scenes of pagers being used in the classic TV series "Friends".
In fact, it's a very common scene in American life!
When Henry first released the TV series, he was surprised at first that so many people in such a developed place in the United States used pagers!
You must know that "Friends" was only broadcast in September 1994, and the content of the broadcast is closely related to the current life in the United States!
"Chairman, the global pager market is current. Motorola already has the largest market share, and if we want to compete with it, I'm afraid it's a bit difficult!"
Harrison said with a frown.
"Well, I understand that, but Motorola is doing the mid-to-high-end market, and we want to develop the low-end market!!"
Henry said lightly.
"The price of mobile phones will be cheaper and cheaper, the high-end market will be eliminated very quickly, only the low-end market will still survive!
"As far as I know, the number of people using pagers in China is increasing day by day," Henry said. This is a big market, and we need to develop it immediately! At present, Motorola and Ericsson pagers are selling well in China, and there is no reason for us to !!make money."
Henry paused, seemed to be thinking about something, after half a ring, he said: "We have developed a Chinese pager, which can be realistic Chinese, numbers, letters and symbols! Dial the pager, you can let them directly send some simple Chinese information to the pager, so that the pager user knows what is going on, and there is no need to call back! And the benefits of the Chinese pager are huge, whether it is for the user, or the pager company!"
"For the paging station company, the Chinese pager can also add many value-added services, such as stock market information, news, weather forecasts, etc.! Through these value-added services, the paging station company can definitely make a lot of money, for the publicity and recommendation of such a pager is naturally to do its best! For users, these functions are also very good! Especially for stockholders, the stock market information displayed on the pager can make them clearly and timely understand the dynamics of the stocks they have purchased, and facilitate decision-making!!
When Harrison heard what Henry said, his eyes lit up, "Chairman, your attention is good! In China, Chinese pagers are indeed much stronger than English pagers! Motorola does not pay much attention to it, and still launches the English version of pagers! Well, this is an opportunity!"
"Yes, but don't be too optimistic!"
"There are already Chinese pagers being developed in China, and Ericsson is also developing Chinese pagers!!
"Oh, really?!"
Harrison said, "We've got to pick up the pace!"
Henry nodded: "Yes, we must speed up! It is best to make a low-grade Chinese pager within three months, and the price is less than $100! At the same time, we must send people to China to actively contact the pager company." I don't know if foreigners are allowed to set up paging stations on the Chinese side, and if so, we can build them ourselves!"
"Okay, chairman, I know, then I'll go and do things now and do what you tell you to do as soon as possible!!"
Harrison said.
"Well, okay!"
Henry nodded at him, and Harrison got up and left the chairman's office!
Pagers are a lucrative industry in China, and they are only a few years old, so they have to hurry.
In addition, Henry also has an idea to attract more potential mobile phone users through BB machines.
If you buy a BB machine from Silicon Valley Electronics Group now, you will probably buy a mobile phone from Silicon Valley Electronics Group in the future.
After all, the brand is familiar, and it has a bottom to use, isn't it?
(To be continued.)
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