Interestingly, there is a topic on the Internet because of "Someone Secretly Loves You", which is actually an old topic, why, advertisements always like to play warm hearts, feelings, emotions and other signs, but they have been tried and tested.

After the discussion, the answer is even more interesting, precisely because there is a lack of this kind of emotion in society at the moment, so this kind of advertising film that focuses on emotional cards can be successful repeatedly.

The advertisement "Someone Always Secretly Loves You" was a great success, and Tiannan Pharmaceutical was naturally smiling, and Zhu Min also won high-level awards and substantial rewards.

Because during the advertising period of "Someone Always Secretly Loves You", the sales volume of the cold medicine 365 cold spirit played by the owner of Tiannan Medicine increased by more than 10 percentage points year-on-year.

Although this is also related to weather changes, it is not entirely the credit of "Someone Always Secretly Loves You", but at the same time as "Someone Secretly Loves You" became popular, the brand of 365 Cold Spirit has been mentioned repeatedly.

Even the headlines used by many media are directly based on 365 Cold Spirit, which launched the most heart-warming advertisement of the year.

It invisibly adds a huge exposure to the brand, and the key is that this exposure and attention is actively received by the public, not passively.

This is especially rare.

It is precisely because of the unexpected success of "Someone Always Secretly Loves You" that Zhu Min is more curious and looking forward to the series of creative advertising plans revealed by Lin Xiao before.

In fact, Lin Xiao's plan is very simple, that is, to make the advertising film into a series of advertising films, of course, the main theme is the theme of heart-warming, the purpose is to make the heart-warming feelings of 365 cold spirits more deeply rooted in the hearts of the people.

What surprised Zhu Min even more was that Lingxiao Pavilion Studio, when talking about follow-up cooperation, directly displayed the commercials that had been produced.

Although it seems to be a little inferior to "Someone Always Secretly Loves You", it still has some special features of this advertisement.

The reversal is unexpected, and the same is still the main relationship between "strangers".

Although the price offered by Lingxiao Pavilion Studio was a little too high, Zhu Min finally agreed, because, it is conceivable that this series of advertisements will be released regularly, and at that time, the brand of 365 Cold Spirit will be more deeply rooted in the hearts of the people.

This subsequent series of advertisements are all under the same name "Thank You, Stranger"!

The biggest feature of the series of advertisements in "Thank You, Stranger" is that it is an unexpected reversal.

For example, in the first story, a girl is going to visit her teacher at her house, and when she walks into the alley, a deaf and mute person keeps holding a flashlight and follows her.

At the beginning, Zhu Min and the others who watched it frowned a little, because the atmosphere was rendered so that the people who watched it, like the heroine in the story, thought it was a metamorphosis.

As a result, the final heartwarming ending was deaf and mute, because he had stepped into a pit in this alley and was injured, so he was worried that the girl would be like this.

But he is deaf and mute, and when he expresses it, the girl doesn't care at all, and only thinks that he is a stalker with ulterior motives.

In the end, under the light of the flashlight, the girl saw the big pit, and suddenly understood that she didn't pay attention to the explanation of the deaf and mute person at all, and he did not have any intentions for her, on the contrary, out of concern and worry for her.

The second story is the story of a mother holding a baby looking for a house everywhere on a cold day.

At the beginning of the story, the mother takes the baby's temperature, etc., and it can be known that the baby is sick, and the mother looks for a place to stay, but she can't find it.

When she found a hotel, the last room was an elderly couple, and the mother didn't say a word, but left with the child in her arms, because in her opinion, the old couple needed a room more than her and the child.

So she didn't say she needed a place to live because she couldn't bear it.

In the end, she found a love hotel with her child in her arms, and there was just one room left, and the attitude of the little sister made people feel very hateful at first.

He even teased his mother for coming to the wrong place.

But then her performance was reversed again, deliberately disgusted with the dirty room, etc., but in fact it was to make room for the mother and son.

......

The two feature films that have been filmed are actually much worse than "Someone Always Secretly Loves You" in terms of logic and reasonableness.

But it is still very amazing and heartwarming.

The key is that, following this theme, these series of advertising films, once launched one after another, Zhu Min can already imagine that at that time, when people mention these advertising videos, they will remember that this is an advertising film of 365 cold spirit, even if it is in it, in fact, the place for product placement is very limited, and you may not even find it if you don't pay attention to it.

What's even more interesting is that in this series of commercials, a 365 heart-warming radio station also appeared.

This is also a creative plan given by Lin Xiao to Tiannan Pharmaceutical, that is, to create a 365 heart-warming radio station to cooperate with the promotion of a series of advertisements.

......

Lin Xiao has stored a large number of popularity values during this time, and generally uses those cards that have been drawn, or buys existing cards, for Lin Xiao's total popularity value of more than 10 million, it costs tens of thousands of dollars at a time.

Of course, if you want to buy star cards with more than three stars, then this popularity value is really not enough to see.

So if you want better cards, you have to rely on the lottery.

It's just that the probability of the system's lottery still makes Lin Xiao feel like he wants to die, because the special lottery is basically a loss, of course, if he draws a new card, it's another matter.

However, Lin Xiao still has a chance to get 100% of high-level cards, and that is to draw a thousand times.

According to past experience, there is a reward for reaching ten times and a hundred times, and then there must be a reward for a thousand times.

Therefore, Lin Xiao plans to have a big lottery this time.

As a result, sure enough, even if Lin Xiao used lucky cards to improve his luck, but the probability of winning the lottery was not low in the first ten consecutive draws of the pit father, but it was outrageous that not a single new card was drawn.

It's a lot of worthless song redemption cards, short film script redemption cards, and so on.

Overall, it's still a loss.

continued to draw, and finally when Lin Xiao drew for the fifteenth time, a new card appeared.

Hacking experience card.

Hacking Experience Card: Functional cards, using cards, you can experience super hacking technology, which lasts for 1 hour.

The function of this card is very hanging, however, Lin Xiao glanced at the price of the hacking technology experience card in the system mall, Nima, and it was as high as 2 million popularity.

Among the consumable feature cards, it is definitely the most expensive.

This science, Lin Xiao was a little depressed, Nima, the truth card is good enough, right? But the price is only 100,000 popularity.

Bad luck cards, lucky cards are amazing enough, right? But the same price is not too high.

But this special hacking experience card is as high as 2 million popularity.

However, the system has always been a penny-for-penny, which made Lin Xiao more and more curious about this card.