Volume II, Section 140, Gao Bai Mountain
"Ning Yuefeng, don't think about it, if you think too much, something will happen. "Sha Zhengyang" teased Gao Baishan, "People have husbands, be careful that Tian Ligui is looking for you desperately!"
Casual jokes between men are always inevitable, and this is one of the best ways to bring the two parties closer.
"Go, Ning Yuefeng's appearance is only seen by a stunned young man like Tian Ligui, who is far worse than my Tian Jing. Gao Baishan pursed his lips contemptuously, "Zhengyang, don't say it, Ning Yuefeng is not here during this time, I am as tired as a dog every day, and I can't even climb into bed when I go back." ”
"Look, you have a speech problem, your family Tian Jing doesn't know if she is going to be cranky again when she hears it, she can't get out of bed, she doesn't pay the public grain, can your family Tian Jing let you go?" Sha Zhengyang smiled evilly.
"Your family Tian Jing has not moved his stomach until now, your father was still talking about it a few days ago, I said that men should focus on their careers, and he said that he also agreed, but your mother didn't agree, saying that as long as you have a child, whatever you two are crazy outside, she will take the child. ”
Gao Baishan has also been married for a few years, and Tian Jing's stomach has not moved.
At first, it was because Gao Baishan always wanted to go to Nanyue with Tian Jing to work, so he didn't want it, but last year, Gao Baishan's job here stabilized, and Gao Baishan thought that it was time to have a child.
But both of them are busy, Tian Jing works as a cashier in the liquor company, and is now studying for an accounting at the University of Electricity, Gao Baishan is even more busy with his feet on the ground, where is the energy to do the work of creating people?
"Hey, where do you have the energy to think about having children now, my mother is also idle all day and has nothing to do, she thinks we are all the same as her?" Gao Baishan said nonchalantly: "I'm so busy now, I can't even wake up from sleep every night, Tian Jing has to read and study every night when I go back, to put it mildly, Tian Jing and I haven't lived as a husband and wife for at least ten days, you say I'm only twenty-eight, Tian Jing is only twenty-five, is this normal? Speaking of which, it's all your fault!"
"What did I do?" Sha Zhengyang said angrily: "Who received this burden and was so frightened and excited that he couldn't sleep at night? Who asked me and Jiao Hong for advice on how to do it? I really don't want to do it, you should have picked on it a long time ago, I think Ning Yuefeng also wants to 'usurp the party and seize power'." ”
Ning Yuechan was elected as the director of Hongqi Village at the end of last year, and Ning Yuefeng took over as Ning Yuechan's position as the village women's director.
"Besides, it's not that I asked her to study at the University of Electrical Engineering, there are regulations in the company, as long as you go to study, regardless of the university, correspondence or self-examination, or the entrance examination, as long as you get the graduation certificate, you will be paid for the tuition fee in full, and encourage everyone to study more in their spare time, isn't it a good thing? ”
"Well, I don't need you to say that I will also consider it, and I have to get a college diploma at the worst of all, right? I heard that the self-examination is very difficult, I have lost my books for so many years, and I can only take the adult exam and study for a junior college. ”
Gao Baishan still has his thoughts.
"I just thought that what to study should be combined with my current job, and I am afraid that it would be more appropriate to study business administration or marketing, otherwise it would be meaningless to spend money on a diploma for a few years. ”
"Well, it's good if you have this heart, apply what you have learned, lest you, the boss of the Nature Hall, go out in the future and feel that you have no confidence. Sha Zhengyang nodded, "Although it can't be said that a diploma represents everything, but after studying for so long, you can always gain something, right?"
"I also want to study early, everyone knows that the older you get, the worse your memory is, and the more impetuous your heart is, you can't learn, but this year and even next year, I'm afraid that the Nature Hall will not be able to stop at all, how can I have the energy to study?" Gao Baishan was also very distressed.
"That's not the case, the key is whether you have the heart or not. Sha Zhengyang cheered Gao Baishan up, "Didn't Lu Xun say that time is like water in a sponge, as long as you are willing to squeeze, there will always be." ”
"Hey, I just tried my best, to be honest, I didn't have much confidence. Gao Baishan didn't know the bottom in his heart, "I've lost my books for too long." ”
"If you don't try, how do you know if you can't try? Set a goal appropriately, starting from the subtleties, such as getting up half an hour early in the morning to read a book, and reading a book for half an hour before going to bed at night, so that you can read a few hours a week, I think this should be fine. ”
Sha Zhengyang's words boosted Gao Baishan's confidence slightly, "Then I'll give it a try." ”
"It's not a try, but to make up your mind to do it, if you have the opportunity in the future, you should also go to the university to study, Jiao Hong and Ning Yuechan both told me, I think you are the same, if you have the opportunity in the future, you should all take turns to go to the university for further study, whether it is half a year, a year, or two years, I believe it will definitely make you worthwhile." ”
Sha Zhengyang still has high expectations for Gao Baishan, even if he is not as spiritual as Ning Yuechan and Jiao Hong in terms of qualifications, but he is better than being down-to-earth and obedient to himself.
"Okay, since you say so, I am willing to dare to pull the emperor off the horse. Gao Baishan gritted his teeth, as if he was going to the execution ground.
"Seriously, when do you plan to start full-scale production?" Raising his head and pouting, Sha Zhengyang turned to the topic.
"The original plan was to start after the Spring Festival, but now it seems that all aspects have been fully prepared, and we plan to do the last comprehensive inspection tomorrow, test the day after tomorrow, and strive for a success, a few more days, and can also produce more benefits. Gao Baishan is full of confidence, "Our primary target is Hanchuan, this is not the liquor industry, it is a pure blank market, as long as the advertising keeps up, it will definitely be a hit, I have this hunch!"
Sha Zhengyang also has this hunch.
In fact, since November last year, Sha Zhengyang has selected more than ten young, bright-minded and eloquent employees in the company to set up a special market research department, which is mainly responsible for the market research of the main products of Dongfanghong Group.
Among them, five people were specially assigned to investigate the mineral water market, focusing on several large cities in the province, such as Handu, Jiazhou, Anxiang, Wanzhou, Zhaoyang, and Fugang, as well as neighboring cities such as Xi'an, Chengdu, Wuhan, Lanzhou, and Changsha.
Through two months of market survey, it was found that in Handu, Jiazhou, Xi'an, Chengdu, Lanzhou, Wuhan, Changsha and other metropolises, the acceptance of mineral water is significantly higher than that of several other ordinary prefecture-level cities in the province, especially in the system of cadres and some large enterprise workers and some business markets with better efficiency, the acceptance of mineral water is quite high, on the contrary, the initial concern about the price problem is not too sensitive.
This gave Sha Zhengyang great encouragement.
When asked from which channels they received information about mineral water products, 48 percent of them received it through film and television products, 29 percent heard about it through their own business trips or some relatives and friends who came back from business trips in southern Guangdong, and 22 percent learned about it through other channels.
Therefore, Sha Zhengyang is also more determined to market and promote the mineral water of Nature Hall in film and television works, Wang Shu is in contact and coordination with the crew of "Beijingers in New York", "I Love My Home" and "Addictive", and it is estimated that there should be no big problem.
And Lao Cui's concerts in Shijiazhuang in March this year and in Yanjing in July will also launch advertisements for Nature Hall.
However, more importantly, after the Spring Festival, with the full listing of natural hall bottled mineral water, CCTV news and CCTV's second set of programs "Economic Half Hour" will also be used as the key advertising period of natural hall mineral water.
Sha Zhengyang even feels that perhaps in the long run, with the rise of local mineral water brands around the world, Naturetang Water Industry can occupy a considerable sales share in the market for a certain period of time and grab huge profits.
However, when some strong competitors appear, such as Wahaha, Cestbon, Robust, Nongfu Spring, etc., will quickly reach the peak and then enter a state of steady decline, and when the decline reaches a certain level, it will enter a stable stage.
Mineral water really can't be said to have a high technological content, so it relies more on brand accumulation in competition, so it is difficult for any brand to occupy too much market share.
However, in Sha Zhengyang's view, even if the natural hall water industry can occupy the top position in the blue ocean era of the future market for two or three years, it is enough for the natural hall to have enough original accumulation, and it will be the era of fighting for word of mouth and scale in the future.
With the primitive accumulation, Nature Hall can run around like Nongfu Spring in the previous life and occupy the market with regional marketing.
He has already explained this strategy to Ning Yuechan, Jiao Hong, and Gao Baishan, and now it will be seen whether it will develop as he predicted.
According to the plan, the market distribution of goods to the capital cities of the province and neighboring provinces should be completed before May, and in the second half of the year, it is necessary to open up channels to the main domestic markets outside the remote provinces.
In the three years of 94, 95 and 96, the natural hall water industry will complete the construction of new factories according to the region, and ensure that each region must have a water plant of the natural hall water industry to cover the local market and reduce the cost pressure caused by transportation.
Sha Zhengyang felt that he could do this step to the maximum, and the rest should be Ning Yuechan, Jiao Hong and Gao Baishan to fight their own, it is impossible to get everything by themselves, after going through so many things, Sha Zhengyang feels that they are completely competent.
For himself, there are still many things that he needs to do in the future, but he can't put too much energy into this, and it is more important to move forward in his career.
Without this level of support, what you want to do in the future will encounter many insurmountable institutional and structural difficulties.