Huang Weizheng wondered why Mr. Shen was so good at talking today, and the other party seemed to remember something, and added: "Oh, you have full authority to represent me in my private reputation prosecution case." ”

"As for the company's reputation case, I will leave it to the legal department. ”

"Commercial infringement, more compensation. ”

"I don't know if the competitors in the industry have been involved, give me SD a fall, don't blame me for being ruthless and ruthless. ”

Hearing this, Huang Wei raised his eyes and glanced at Shen Du, and after discovering the little smug smile on his face, he felt that Mr. Shen was afraid that he would like to use this matter to make his opponent capsize in the gutter.

So in this matter, did any peers end up?

It's strange to say.

It's been exactly an hour since things fermented to the present.

Huaguo's clothing brand market is like the most suitable day to go to sea, calm and calm, without any sound.

Is it because the news hasn't spread far enough?

Not.

How could the apparel groups, which are always paying attention to the recent situation of their competitors, not see such big news?

They just made a very smart choice...... Don't participate, don't comment, don't follow.

So why is that?

In any industry, when the same type of manufacturers have malicious evaluations, it is the moment when their competitors are dancing wildly.

But how did it change the taste when it came to the clothing and fashion industry?

That's because, first, the reputation of SD clothing in the industry, no matter how jealous the peers are, no matter how competitive the designers are, there is one thing they have to admit is that SD's high-end dresses are indeed at the forefront of the high-end market in China.

Whether it is brand awareness, or design fashion, it is impeccable.

A brand that has reached such heights will squeeze you as a little-known star?

Just kidding!

If you are really squeezed, you may not even be able to enter the door of SD clothing, and people will directly invalidate the contract from many years ago, and you will have to pay some liquidated damages.

That's the real mouth, I can't say it.

But now, everyone can see that SD provides the services that should be provided in the contract.

It's just that I don't know what is wrong with this Bai Maoyu, I have to find a sense of existence, and in order to attract popularity, I really do everything.

As for the second point, it is that they, the clothing brand operators, have long expressed dissatisfaction with this phenomenon in the entertainment industry.

Let's not talk about the losses caused to them by those fake traffic, just talk about the high endorsement fees that are a bit shameless, which makes them unhappy.

In this era of constant traffic......

Maybe they just signed a single-season spokesperson as before, who would have thought, but it has just been pre-sold for half a month, and it is ......

The other party's black material flew all over the sky, and then this spokesperson became Cha Wu.

At this time, advertising, posters, promotion, publicity, all in place, this season's new style, how should you make their brand push?

Designers, assistants, tailoring and promotion, stay up all night until you are bald.

More than a dozen factories and stores rushed out of the list day and night.

In an instant, it came to naught and became a dark inventory.

While making the boss want to cry without tears, he also has to suffer from the sarcasm, sarcasm, and ridicule of those melon-eating passers-by who don't know the truth, as well as the former competitors of this traffic and the huge social figures.

In the end, they were devastated and needed to slow down for a long time before they could recover from the consequences of this failed selection.

You say, is this a celebrity spokesperson's pot?

But if that's not bad enough?

So what about the people who wanted to sell money, but they were turned into popularity by their own spokespeople?

When some of the advertising agencies they have worked with vigorously promote a certain celebrity who is now particularly famous with them, all the propagandists have to shudder and question it most harshly.

Don't blame them for not being afraid.

Because their peers are still a well-known old brand in the industry, because they believe in the data of the spokesperson given by these brokerage companies and research companies, they try to sign a quarterly endorsement contract with the star.

Then, the nightmare followed.

At the beginning of the endorsement, under the official Weibo and the company's official website, it was all praised.

What's the thank you XX brand for choosing our idol as the spokesperson, we will definitely support it greatly. ’

"Yes, I used to like their clothes, and now that my idol is the spokesperson, I'm going to buy the latest style." ’

Look at the flowers, the fire is cooking.

The sales prospect is very good.

But when the quarterly sales report was in hand, the whole company, from the CEO to the store manager, was frightened by this terrible sales.

Oops, I'll go!

What is this?

Oops I'm going, down five percentage points from year-over-year sales.

What a terrible thing for a brand that sells at a price that is not full in the mid-range and slightly more expensive at the lower end.

This shows that the distribution ratio in this quarter covered more than 15 percent.

So where are the customers who used to buy their own brands?

This brand, which has been trying to transform its brand into a mid-range white-collar worker and urban workers, has done a very rigorous research.

Then when a well-known research company in the industry brought the analysis report to the CEO's desk, the boss who had tried to invite celebrity endorsements was regretful and his intestines were blue.

Why is that?

All the data, images, and flowery scenes behind this star are all packaged.

Not only that, but because of excessive marketing, he is particularly poor in the impression of passers-by.

This advertising endorsement not only did not bring any benefits to the merchants, but at the same time ruined the popularity of passers-by, it in turn rubbed the popularity of the product brand itself.

Because of this brand, more people are familiar with his existence.

And let his Weibo have some real fans from the advertisements of goods.

Who used whom, and who achieved whom, no one can tell.

After this brand owner really figured out the operation in the entertainment industry, this man who started from a small factory in Wenzhou and a single foreign trade man cried like a child.

This kind of endorsement is a typical case of unspeakable suffering.

In the end, it can only be recognized by the brand by pinching its nose.