"Mr. Mo, can this work?"

"Why not?"

"Isn't it too exaggerated to sell a chili sauce for 10 billion. ”

"Our spicy noodles sell 3 billion packs every month, do you think it's an exaggeration?"

"But, you see, these emails, they all say that 10 billion is impossible. ”

"Delete all of these things that are considered impossible. ”

"Okay, but all the emails are gone. ”

"Where there isn't, isn't there another one?"

At the end of the Yanda job fair, Mo Bai and Wang Fugui stayed in front of the computer, reading a series of emails sent by talents.

"Look at this one. ”

"Hey, it's not bad. ”

"Fugui, call this guy named Huang Qi, I want to meet him. ”

Next.

Mo Bai and Huang Qi meet.

"Hello Mr. Mo. ”

"Mr. Huang, you're okay. I'm curious, among so many people's email applications, many people think that it is basically impossible to complete 10 billion sales a year, how do you think it is possible?"

"Your company's spicy noodles can sell 3 billion packs a month, and I think chili sauce is also possible. ”

"It's nothing more than your unilateral opinion. ”

"I've counted that there are more than 10,000 kinds of chili sauce on the market today. Although the sales of each chili sauce are not large, the combined amount of them is more than 10 billion yuan. ”

"You mean, as long as we take the whole market in one pot, we can sell 10 billion a year. ”

"So to speak. ”

"It seems easy, but it's not a matter of one sentence to catch the entire market. As you just said, there are more than 10,000 kinds of chili sauce on the market, and it is not easy to beat these 10,000 kinds of chili sauce. ”

"It's not easy, but it's not impossible. ”

"Tell me. ”

"I've always thought of chili sauce as an underrated industry. Although there are more than 10,000 kinds of chili sauce on the market, I have investigated and found that more than 90% of them are small workshop enterprises, and it is not difficult to defeat these small workshop enterprises. ”

"And what about the remaining 10%?"

"Although the remaining 10% of the enterprises have some scale, but the volume and scale are not large, as long as we snipe at him on raw materials, for example, when we raise the price of raw raw peppers, they should not be my opponents. ”

"Is that all?"

"Of course not. In fact, it doesn't matter if you have any of the above, it doesn't matter if you beat them or not. As long as we do our own, even if we don't do anything against them, the market will naturally eliminate them. ”

"Oh, how do you call yourself your own?"

"I mean, we should build a national brand of chili sauce. ”

"A national chili sauce brand?"

Mo Bai nodded.

He was a little interested in this Huang Qi.

"I specifically investigated the market, and even if there are 10% of the chili sauce companies left, their chili sauce is only a regional chili sauce. In other words, these chili sauces sell well in this place, but when they go to other regions, they don't sell well in other provinces. Even, not a single bottle can be sold. ”

"Is it a matter of taste?"

"Taste is only a small part of the problem, and the main thing is brand recognition. People don't recognize chili sauce brands from other regions. If there is a chili sauce company at this time to make his brand national, as long as everyone thinks of buying chili sauce, they will think of this brand, as long as they think of our brand, they will know that ours is chili sauce. It's like everybody buys a smartphone. As long as everyone thinks of buying a smartphone, the first thing that comes to mind is the big white phone. Well, we've succeeded. ”

"However, in the mobile phone brand, there are not only big white mobile phones on the market, but also Huawei mobile phones and OPPO mobile phones...... The competition for big white phones will be very large. ”

"But among the chili sauce brands, there is not a single brand that can be remembered by the whole of China. ”

"Good. ”

Mo Bai nodded: "When will you come to work?"

"Anytime. ”

Huang Qi stood up.

He knew that he had already moved Mo Bai with this translation.

However, Mr. Mo, there are still some difficulties in selling 10 billion in a year. ”

"What, didn't you say it's okay?"

"I mean, no problem. But first, we had to develop a chili sauce that would suit the tastes of the whole country. After all, everyone still pays more attention to the taste of chili sauce. But it's going to take a lot of time......"

"You can rest assured about this. ”

Mo Bai shook his head: "We have developed this chili sauce. ”

"Oh, Mr. Mo, we've already developed it?"

"Yes, look at this. ”

As he spoke, Mo Bai took out a bottle of chili sauce.

"This?"

Looking at this with some black chili sauce, Huang Qi was a little worried.

"Why, I don't think this chili sauce is good. ”

"This ......"

Huang Qi was a little embarrassed: "Isn't this color too dark, and it's too oily." ”

"Less nonsense, taste first. ”

"Good. ”

Huang Qi nodded.

Put a little in a spoon and put it in your mouth.

"Wow......"

"The taste is numb, spicy and fragrant. ”

"Oh my God, Mr. Mo, it's delicious, it's delicious. ”

Huang Qi, who couldn't stop it, took another big bite, although it was more heavy, but the taste was really fragrant.

"How?"

"It smells so good. ”

"How about spicy strips?"

"It's a little similar to spicy strips, but it's more numb and fragrant. ”

"So do you now have the confidence to sell 10 billion sales in a year?"

"Mr. Mo, now I think I can sell for 20 billion. ”

"Very good......

Mo Bai patted Huang Qi on the shoulder: "I just like your personality." I'll leave this piece of chili sauce to you, I hope you don't disappoint me. ”

"Yes, Mr. Mo. ”

Huang Qi excitedly agreed.

"By the way, Mr. Mo, there is one more question. ”

"What's the problem?"

"What's the name of our chili sauce?"

"Old godmother. ”

That's right.

What Mo Bai said was the famous old godmother with chili sauce in his previous life.

Back then, Tao Bihua, the founder of Lao Gan Ma, sold cool skin in Guiyang. In order to win customers, Tao Bihua thought hard and figured out a unique "unique idea" that others did not have: others just added some pepper, monosodium glutamate, soy sauce and shallots and other materials, and she specially made a special spicy sauce mixed with cold powder. As soon as this idea was implemented, business was booming.

Occasionally, one day, Tao Huabi did not prepare spicy sauce, and when the customers heard that there was no spicy sauce, they all turned around and left. She couldn't help but be very puzzled: Could it be that the customers who come to me don't like to eat cold noodles, but like to eat the spicy sauce I made...... After several years of repeated trial production, the flavor of the spicy sauce she made has become more unique. After eating the jelly, many guests have to pay for a little spicy sauce to take home, and some people even come to buy her spicy sauce instead of eating the jelly.

She couldn't help but be overjoyed: There are so many people who love to eat my spicy sauce, what kind of jelly do I sell?

At this point, the old godmother was born.

After more than 20 years of development, Lao Gan Ma has not only swept the whole of China, but also exported to the world.

Lao Gan Ma successfully did what Huang Qi said just now, chili sauce is Lao Gan Ma, and Lao Gan Ma is chili sauce.

As long as the old godmother comes out, it will definitely be a thousand years and dominate the rivers and lakes.