For Lin Xiao, "Once Upon a Time" can be regarded as the beginning of a new journey!

It's no wonder that so many people want to be directors, see a movie, shoot it from their own hands, and then go to the cinema, so that countless people will judge it after watching it, and even to a certain extent, there is a feeling of controlling the audience's emotions through the movie.

Of course, he definitely didn't reach that level yet, but he already felt a little bit of it!

The promotion of "Once Upon a Time" has actually started early on!

But before it was only a small-scale publicity, and some shooting tidbits, clips and so on were often released.

Next, the promotion of "Huang Feihong" will be officially launched.

Ling Xiao Ge has opened a preliminary promotion of 50 million Chinese dollars for "Huang Feihong" in China, and it will be added according to the box office in the future.

And in North America, this time there is "Kung Fu Panda" in front of Zhuyu, especially "Once Upon a Time" is a kung fu film, so the Dick Group is no longer as cautious as before, and they have given "Once Upon a Time" a $20 million publicity budget.

And the key is that the cooperation between "Huang Feihong" and Dick Group this time, the distribution rights in Europe and the United States are handed over to Dick Group for distribution, and the two sides are divided into four or six parts, of course, it is Dick Group that occupies the majority.

But such a division is already unique, and this is because of the previous explosion of "Kung Fu Panda", which set off another round of kung fu fever.

In addition, after watching the sample film of "Once Upon a Time", Dick Group is very optimistic about "Once Upon a Time", so it talked about such conditions.

The key is that this cooperation is no longer like before, where Lingxiao Pavilion pays the publicity and distribution costs in advance.

After the trailer of "Once Upon a Time" was released, the slogan of creating a new type of martial arts series in China was played, although this slogan was scoffed at by many people.

Because of similar slogans, quite a few.

But the real success is really wood!

The selling point of the film "Once Upon a Time" is completely different at home and abroad.

For foreign audiences, they watch kung fu and action, while in China, this movie is relatively more down-to-earth.

Because the story of "Huang Feihong" takes place in a special period in China, which is a special era, it is better to expect foreign audiences to understand the history of China.

Today is a small-scale screening of "Once Upon a Time"!

There is no way, mainly because Lin Xiao hopes that "Huang Feihong" can win more in terms of film scheduling.

Therefore, small-scale screenings are a must.

Well, there's also a saying called a media screening.

The invitees are basically those domestic media people, film critics, and film reviewers from theaters.

This is also quite helpless, on the one hand, because there are no big-name actors in "Once Upon a Time", and Lin Xiao, the director, is the biggest name.

The second is that "Once Upon a Time" is a kung fu movie!

Although Huaguo is the birthplace of the term kung fu, in fact, in recent years, because of martial arts films, kung fu films have been cool in the Chinese market, and it took a few years to release a "Martial Arts Warrior".

The release schedule of "Once Upon a Time" is aimed at the summer file, and this time it is still released simultaneously at home and abroad.

In fact, the opening time of the summer file in the domestic and North American markets is not the same.

In North America, it is already summer in June, but in China, students will not have a holiday until July.

But it can't be released in North America first, because domestic piracy is too rampant, don't think that they can't get pirated film sources abroad, then it's too underestimating the Chinese people.

Therefore, in the end, "Once Upon a Time" had no choice but to be released in July.

But here comes the problem again, July happens to be the traditional domestic film protection month in China.

Although this so-called protection month is not explicitly stipulated, but an unspoken rule, this thing has been going on for many years.

Even a few years ago, because Hollywood was dissatisfied with this hottest schedule, their movies could not be released, so they talked and talked, and finally nodded on the domestic side.

However, it turns out that this is useless, and the domestic theater chain and the companies that distribute overseas films still reach a tacit understanding, and July is the domestic film protection month.

Then the problem also comes, although there are no Hollywood blockbusters released in July, there are many domestic blockbusters.

"Once Upon a Time" is certainly not afraid of any challenges, but the theater chain needs to be considered, after all, other films also want high-ranking films.

Therefore, maybe in a media screening room like this, everyone is actually going through the motions, as long as the star lineup is enough and the movie is not too scummy, the general film schedule will not be low.

But the movie coming in July is different.

Major theaters, although they will take care of some film companies' films in some aspects, but theaters are going to make money after all, and none of these blockbusters has a hard backstage and is not well-connected.

So the media screening venues in China before July had an unspoken rule for the same itinerary.

Everyone speaks according to their ability!

The cooperative theater chain will send a senior review team to watch the sample film.

If the movie was too bad in the past, before the release, the industry would usually keep its mouth shut, after all, it received money.

But if you want to be on the domestic film protection month, although it is still this rule, but the theater side will give you the film schedule, then hehe.

Therefore, this can be regarded as the result of the game between the major movie giants under the unspoken rules.

So, on the contrary, a very interesting situation has been formed.

That is, the media screenings held before July, that is, the screenings, can often explain the merits of the film to a certain extent.

As the only surviving film critic of the older generation in the film critic circle, Lin Jun has always cherished feathers.

Of course, no matter how much he cherishes his feathers, he also has to eat, so if a movie is good enough, of course he will also accept the red envelope, and he doesn't mind the icing on the cake.

But if a movie is not good, then I'm sorry, he will still write film reviews, but he won't take the red envelope, which means that he is not in the ranks of "tight-lipped as a bottle".

Fan Wencheng is an example!

So, to invite Lin Jun, you first have to be confident enough in your movie.

In other words, domestic film critics like Lin Jun are already rare.

Today is no exception, "Once Upon a Time: Top Gun" invited Lin Jun.

Not only Lin Jun, but most of the influential film critics were invited.

At the same time, this time, Xuanhuang, Tianhua, Ahri, ECCOM Pictures and other giants are also here.

After all, if "Changing Face" and "Kung Fu Panda" prove that Lin Xiao controls the market as always, and even more so, he can clear the context of overseas markets.

But after all, these two films, after all, are not really all the credit of Lin Xiao.

But "Once Upon a Time: Top Gun" was created by Lin Xiao, and, from all aspects, Lin Xiao has great ambitions for this film.

Another is that "Huang Feihong" cooperated with Dick Group, and they also knew that Dick Group agreed to divide it into four or six parts.

Therefore, it is obvious that although "Once Upon a Time" has not yet conquered the audience, it has made the people of Dick Group very confident, otherwise, they would not have offered such good cooperation conditions.