"On the Road" is actually a comprehensive entertainment program that mixes travel, car evaluation, food, and funny handsome men and beauties?.?.

Feng Yiping did this, in fact, he didn't mean to enter the entertainment industry, just like he said to Shangguan Qiufang, mainly to attract traffic to the car network.

The importance of traffic for a website cannot be overstated.

Automobile network in the introduction of traffic, has done a lot of work, and the only search engine in China to establish a long-term cooperative relationship, offline and cooperation with the middlemen to promote, however, these means, a long time, the effect is average, the growth is limited, must find a new way.

There are other ways to import traffic, such as cooperating with several major portals - however, this is obviously unrealistic, a bit like a certain east looking for a treasure to import traffic, those portals, they also have a car section, and help you, a strong opponent who grabs the cake, increase traffic, what a dream!

After thinking about it, Feng Yiping thought of online self-made dramas.

Self-made dramas, in fact, have long been very popular in the TV circle, the popular "Desire", and the popular "Returning the Pearl" in recent years, are actually self-made dramas of TV stations, and the popular online self-made dramas and TV station self-made dramas are essentially no different, but the investment and filming parties have changed from TV stations to video websites.

Moreover, this bowl of leftover rice after the TV station was hyped, but it became a cornucopia in the hands of video websites, and in terms of income, many self-made dramas that are rough and not too particular are more profitable than TV dramas with large investment.

Now there is no video website in China, that is, there are no competitors, and there are no relevant restrictions on radio and television in this area.

It's like him lifting his foot slightly. All of a sudden, you set foot on a vast fertile soil, and this soil is so fertile that if you drop a sesame seed in the ground in the morning, you can harvest a lot of watermelons in the evening!

And, so good, such a big piece of land. Everyone turned a blind eye, no one robbed him, and no one restricted him from planting.

Of course, Feng Yiping is rich now, Jiasheng is rich now, and Auto.com is also rich now, so he made this move. ．?? It is a big investment, a big spend, whether it is the fine process of the program or the duration, it has thrown most of the later online self-made dramas out of 108,000 miles, and it is completely on par with the professional system of the TV station.

Although the money is spent, the effect is also leveraged. Don't brag about it, because it's the only one. The effect of the program is also the first in China, and the publicity effect of this self-made drama is no worse than the effect of shooting a bid king at a high price on Zhong% Central Channel.

Of course, with Feng Yiping's habit of picking on the door that he can't change, no, it should be said that he is careful - this doesn't seem to be appropriate. Well, it should be said that with Feng Yiping's precise business vision and master-level and superb business operation skills, he is best at what he does. It is to get a high return with a low investment.

For example, in order to save costs, the three guests in the show are all fresh faces to the common people, two male guests, one in the drama and one in the Chinese opera, all of whom have graduated for a year or two, but have not mixed up anything, as for the long-legged female guest, she has had a few encounters with Feng Yiping, the former junior sister Zhang Zilin, of course, she has now transferred to other schools for further study.

Why do you dare to use these fresh faces? Because Feng Yiping believes that the program planning he does is absolutely ahead of all domestic variety entertainment programs, the ancients are familiar with 300 Tang poems, and they can't compose poems and can chant, Feng Yiping has watched hundreds of large-scale variety shows, this one draws a little bit, that one borrows a little, and organically kneads them together, and the effect will definitely be very rebellious now.

You must know that in this meeting, whether it is the central or local station, their most popular variety shows are all indoors, and they use perennial routines.

So, the requirement for the guests is not to be excellent, as long as they are decent - of course, the most important point is that the appearance fee should be low.

This episode of the program, from program planning, to shooting requirements, to editing,...... , even to the special effects subtitles, in addition to the soundtrack, the overall effect of the end, he himself has evaluated, it is a little worse than the most popular variety show later, mainly in the cooperation of guests and guests, however, this shortcoming, with the increase in the amount of shooting, will slowly improve, in other aspects, there are really no major shortcomings. ．?`

The most important point is that this is a precedent in China, and the current netizens and viewers have not gone through the baptism of bombardment of various variety shows, and the requirements are not as high as they were later.

All, after a few days of hard work, the production was finally completed, after uploading, Feng Yiping, who had been in the studio almost all the time, was very relieved to fall asleep, if it didn't work, or there was no particularly big effect, then hell!

And he believes that when he wakes up, he will have a lot to do.

Because he is very confident, after this episode of the self-made drama is broadcast, then, just wait for others to come to the door to send money!

This is also the reason why he is in a show, rubbing into so much content, if tourism is the most prominent, this show can be tourism-oriented in the future; if the car evaluation is the most prominent, then it will develop into a very distinctive car evaluation show; if the food is the most popular, it is not bad to become a food show; if everyone likes to watch those three guys have all kinds of troubles, then it can be officially made into a variety show - anyway, it can be implanted with various brands, and advertising fees can be charged.

At the same time, it can help the broadcast platform of the automobile network to attract traffic.

If everyone agrees with the style of the first issue and thinks that every link is indispensable, then it is the best, you can do the most brand placement, you can charge more advertising fees, and his initial purpose - to attract traffic, that is almost free to achieve.

I slept quite soundly this night, and I didn't wake up until four o'clock in the afternoon, and went downstairs in my pajamas rubbing my belly, and found that Wu Qian, Shangguan Qiufang, and Han Fang were all discussing in their living room - Wu Qianna, who had his spare key.

"It's all here, wait," he said as he quickly went upstairs and changed into a set of clothes, "what's the matter?"

"Yiping, you sleep peacefully, our phones are about to burst," Han Fang said with a smile, "Look at your phone,"

Feng Yiping took a look. Good guys, there are a lot of missed calls on the screen, several people present have called, and Chen Tao's.

Wu Qian brought over a freshly fried steak, "Thank you," Feng Yiping did not shy away from it. According to the case, "You speak first, I'll listen,"

Han Fang's voice was a little dumb, "There are too many surprises today, and I have answered too many calls, so I will choose the important one and say that the IP of the website is more than 10 million throughout the day, and the number of registered users has surged by two percent." Moreover, Mercedes-Benz and BMW, who called us as soon as possible, both hoped that their cars would be used in the next episode of the show,"

"There are also manufacturers of outdoor products, kitchenware manufacturers, seasoning manufacturers. and apparel manufacturers...... , all want to talk to us about cooperation. Among them, there are also many internationally renowned brands," Wu Qian looked at the notebook and reported.

"We have received calls from many well-known brokerage companies, all hoping that one of them can be on this show, and even some celebrities call in person. I hope to be on the show, the conditions are good, "Shangguan Qiufang's tanned face is now red with excitement.

A street director who has been mixed for so many years, and can't get along. Once suddenly became a celebrity in the circle, happiness came too suddenly, he pinched his thigh several times today, and repeatedly confirmed whether he was really daydreaming.

"Mercedes-Benz and BMW's cars, of course, can be used, as long as their sponsorship fees satisfy us," Feng Yiping replied to Han Fang first.

"The specific amount, we are discussing with the media company, and we will let you review it at that time, but Mercedes-Benz and BMW require a change of professional evaluators,"

"No," Feng Yiping shook his head, "Either we will follow our current model and be evaluated by these three unprofessional guests, or we will give up, I think, more car brands will look for us,"

After coming into contact with this line, he learned that although only one person chattered at the camera in the evaluation videos he had seen in the past, in fact, the manufacturer's team provided all-round support outside the camera, including the vehicles evaluated, which were specially tuned, according to the environmental road conditions of the evaluation, from the power chassis, they will have special adaptability tuning.

To put it bluntly, it is a professional pose, and the table is always the best side.

"Most users who want to buy a car don't know much about cars, and our evaluation of "On the Road" is to talk less about the number of jù and professional terms, as close as possible to the real situation, which car is easy to use, adaptable, simple to maintain, and the most user-friendly configuration?

"Yes, there are a lot of brands that come to us, but they can definitely give the highest sponsorship fee,"

"Don't worry, as long as this show is popular, the initiative will always be in our hands," Feng Yiping finished eating the steak three times and five times, "For other advertising cooperation, we must first review those goods, and we can't help some products that are not up to par because they bid high, and when we talk, just remember one thing: we are scarce resources, all, we can be more bullish!"

"As for those people who want to be on the show, it's not that they can't, but they definitely can't be resident guests, and we can invite some special guests appropriately in the future,"

"However, if we use celebrities as resident guests, our show will be more popular, Mr. Feng, don't worry, I will talk to these stars and brokerage companies, and I will definitely sign a contract with them at the lowest cost. ”

"Don't think about this question," Feng Yiping waved his hand to interrupt Shangguan Qiufang, "Is there a director who is more famous than you who asks to be a director, and we will replace you?"

Shangguan begged Fang to be speechless, "I listen to Mr. Feng,"

Stars can bring a not-so-outstanding program, and at the same time, an excellent program is easier to bring out stars, with Feng Yiping here, even if there are no popular stars involved, the program effect of "On the Road" will not be bad, and the current three guests, including people like Shangguan Qiufang, have signed a long-term agreement with Jiasheng, which is equivalent to their own people, and resources will naturally be tilted towards them.

Besides, as long as there are many opportunities for celebrities, and their own foundation is not particularly bad, it is not difficult to create one or two, otherwise, how can Tieling's pimple produce such a large list of wrists that can be called stars?

"There are no other problems, these things, Mr. Han, you and Chen Tao discussed, set up a joint team to deal with it, and try your best to get the sponsors of the second phase, Shangguan, you go back immediately, make all kinds of preparations, I hope that in a few more issues, the post-production zuò, I don't need to ask,"

Another big cake fell from the sky, and Shangguan Qiu Fang was a little dizzy with happiness, "Mr. Feng, don't worry, I will promise to do it," (To be continued.) )