The aftermath of Xue Yiyi's Internet popularity is still spreading.

Early the next morning, as soon as Liu Dong came to the office and sat down, he heard someone knocking on the door.

"Please come in. ”

saw Cai Ziang pushing the door and walking in, and Lao Yuan said, "Good morning, Liu Dong." The brand spokesperson that Mr. Wang just signed is now popular! We have made a lot of money this endorsement. ”

"What? Who is on fire?" Liu Dong was a little confused.

"Didn't Mr. Wang inform me two days ago that I would no longer renew the endorsement contract with Sister S, and then he personally chose a spokesperson for an endorsement fee of two million. I've also reported this to you. It's this new spokesperson, who just became popular last night, and now the Internet is full of her news!" Cai Ziang explained.

Liu Dong remembered that when he heard Cai Ziang's report that Wang Ye was going to terminate the contract with Sister S, Liu Dong was still worried. You know, Sister S can be a first-line star, and if she loses this spokesperson, won't it affect the brand image? Then I learned that Wang Ye personally chose a new spokesperson, and the endorsement fee was only two million. Liu Dong was a little dissatisfied and felt that Wang Ye was a little stingy. As a spokesperson, you should spend a lot of money to hire a big star.

What's the use of spending so much money and hiring an unfamous little artist. But he didn't say anything, this was within the scope of Wang Ye's duties, and he just made his own decisions. Besides, the past events have proved that Wang Ye has not made a mistake, and it is not good for him to question his decision, maybe Wang Ye has his own ideas, just watch it yourself.

As a result, it was only two days, and I gave myself a surprise.

Liu Dong hurriedly asked: "What is the specific situation, tell me, by the way, what is the name of the spokesperson?"

Her name is Xue Yiyi, and her appearance at Paris Fashion Week last night caused a sensation, and now the Internet is full of her photos and news, and her fans are in the millions. And there are mostly young female fans, which is in line with our Huashang brand positioning!"

Cai Ziang explained, and at the same time motioned to Liu Dong to take a look on the Internet to understand.

Turn on your computer and open the entertainment channel of a news site. Sure enough, Xue Yiyi's name was swiped on the screen, and at least half of the ten news items were related to her.

Liu Dong casually watched two pieces of news, and couldn't help but sigh: "This girl is indeed beautiful, no wonder she is famous." So, what is our two million worth?"

"It's not just worth it! It's a lot of money, if you talk about endorsements today, according to Xue Yiyi's current momentum, it is estimated that it will start at least five million. What's even more rare is that this is her first brand endorsement! At this time, if we release the news, wouldn't we be able to rub off on the popularity!" Cai Ziang is also a marketing master, and he thought of this idea in an instant.

Liu Dong's heart moved, what a good idea!

raised his head and instructed Cai Ziang: "Now that Mr. Wang is abroad, then you will work harder, contact some media reporters as soon as possible, and release the news of the signing." ”

After thinking for a moment, he then instructed, "Don't be afraid to spend money, be generous! The most important thing is to spread the news quickly and widely, understand?"

Nodding, Cai Ziang said that he understood what Liu Dong meant, and turned around and went out to contact the media.

……

On the other side, Wang Ye was once again woken up by the phone in his sleep, and picked up the phone in a daze.

"Haha, it is said that your kid made a big show at Paris Fashion Week! and became a little star!" Nie Dingwen's hearty voice came from the phone.

This can't be misunderstood, he is Nie Xiaoying's father. Wang Ye cheered up and told the process of getting to know Xue Yiyi and why he praised her.

After hearing this, Nie Dingwen groaned and asked him, "You mean that you plan to build a studio to sign this Xue Yiyi?"

"Yes, it won't be too troublesome, and having your own people in the entertainment industry makes some things more convenient. Wang Ye said calmly.

"Good boy, you are a fertile man who does not flow into the fields of outsiders. Make people popular yourself, and then turn around and receive them to make money for you. In this way, how about the studio also pay for a share, and then my Starlight Plaza will also ask her to be an endorsement. ”

With such a local bigwig in Pengcheng involved, Wang Ye naturally would not refuse, and immediately agreed.

According to Nie Dingwen's proposal, he appeared 30 million yuan as start-up and operating funds, accounting for 30% of the studio's shares; Wang Ye, as the initiator and specific manager, does not need to contribute funds, and monopolizes 50%; and the remaining two achievements belong to Xue Yiyi, the studio only has such a lone seedling, and she is still counting on her to make money for everyone, so naturally she can't be treated badly.

This condition seems to be that Wang Ye has made a lot of money, but if you think about it carefully, if it weren't for him to make Xue Yiyi popular, and if it wasn't for the studio he built, Xue Yiyi wouldn't have come over at all. Then he can take these five achievements with peace of mind!

Although Nie Dingwen paid 30 million in real money, he only accounted for 30% of the shares, which shows that he is very optimistic about Xue Yiyi's prospects, and besides, he has other intentions for investing in the shares this time.

As for Xue Yiyi, it was Wang Ye who made her popular, and gave her 20% of the shares, which are worth 20 million according to the current valuation. A few days ago, this was something she would never have dared to think about!

After saying this, Wang Ye took the opportunity to repeat the conversation with Pete, president of LV Asia Pacific operations, to Nie Dingwen. Hearing Wang Ye's suggestion that these luxury brands open big stores and flagship stores, Nie Dingwen also thought about it for a long time before realizing the wonders.

"Okay! How do you kid grow his brain? This is definitely a good thing, as long as they are willing to come over and open a flagship store, I can give him two years of rent exemption! According to this condition, you can directly negotiate with those big brands on my behalf, and it is best to initially sign an agreement!" Nie Dingwen boasted to Haikou.

Wang Ye is also secretly praised, he is not a real estate expert, and he can understand it when he hears it.

If those big names come over to open a flagship store for rent-free, on the surface, Starlight Real Estate will lose a lot of rent. But the real insiders will understand, is it really a loss? No! It's a big profit!

What would be the impact if all those top luxury brands came to Star Plaza to open the so-called largest flagship store in the Asia-Pacific region?

First of all, the most immediate impact is that Starlight Plaza will become famous in one fell swoop, and it will be able to establish the image of a high-end shopping mall in the minds of consumers, which is the most coveted and difficult of any new mall to achieve.

In addition, not only in terms of image improvement, but also in terms of actual benefits! After these big brands move in, then the rent of the shops in the surrounding area and the rest of the floors can be considered to increase the price. So close to these big luxury brands, are other brands embarrassed to press down on rent?

This was the real intention of Wang Ye to suggest that Pete open a flagship store at that time!