Chapter 384: The Rise of the Colony (Congratulations to the First Alliance-Floating Alliance's Leader!!)
Li Yadong calculated the time, if this round of cross-acquisition is to be completely completed, I am afraid that it will be the end of the year. Taking advantage of the fact that he is relatively free at the moment, he began to lay out the things that will take over Land Rover and Jaguar.
He doesn't plan to keep all of these two brands, and he never has any plans to do so. The reason is simple: he can't play.
Now he has just started to contact the automobile industry, a pure novice, and the current domestic market environment is not enough to digest these two high-end car brands.
People are self-aware, and instead of being greedy and chewing too much, it is better to chew and swallow slowly.
Concentrate on operating a brand, take this as the foundation, slowly explore, develop and innovate, and expand China's national automobile industry. Such a plan, in Li Yadong's view, is the best policy.
So why did he buy two car brands?
The reason is just as simple: make money.
Whether it is Land Rover or Jaguar, it has its own unique charm, and it is not afraid that no one wants it.
And he actually had a plan in mind for a long time: to stay on the Land Rover and sell Jaguar.
Because the experience from the future tells him that Land Rover is more in line with China's national conditions.
However, before selling Jaguar, he still needs to do one more thing - steal the division.
In all fairness, Jaguar technology in this era is definitely better than Land Rover's technology, and Land Rover focuses on off-road models, and has about zero experience in manufacturing ordinary cars. And Li Yadong's Longteng Automobile Company, it is impossible to only produce off-road vehicles in the future, right?
Now that we have such a good resource in our hands, if we don't use it, we will be outraged.
In fact, the act of buying a car brand, then borrowing and stealing its technology, and then selling it. It is not uncommon in the automotive industry.
In the last life, after the BMW Group owned the X series models, didn't it resell the Land Rover to the Ford Group?
Although the word "stealing a teacher" is ugly to hear, it is actually not a very dirty method, and everyone knows it. At least I once had it, right, unlike some domestic car brands that are committed to making money in the future, holding a ruler to copy other people's models one to one, but the shell is the same, but the connotation is very different, which is both embarrassing and shameless.
If you want to steal teachers, you naturally need talents first. If you want to sell the Jaguar brand at a good price, its general framework itself is not very moving, even if you dig a corner, it is not appropriate to make too much noise.
Therefore, you have to build your own talent team.
At present, it is difficult to find technical talents related to automobile manufacturing in China, so Li Yadong can only target Hong Kong and the United Kingdom.
He arranged two shifts of people. A team led by Jack returned to Hong Kong to recruit high-caliber mechanical talents. A group of people led by Huang Deping stayed in the UK for the same purpose, but with one condition attached - to be able to adapt to work in China.
This matter is in full swing, Li Yadong still stayed in the UK, did not go anywhere, just waiting for Fernand to receive all the assets from the British government. The stakes are high, and as the chief said on the phone, he must not take it lightly until the last step, and he must guard it.
Summer goes to autumn, and in the blink of an eye, two months have passed.
London, a small villa rented by Li Yadong.
On the long table in the dining room, there are several kinds of Chinese dishes with all colors and aromas, two old and one young, a total of three people, sitting around.
"Old classmate, it's been hard during this time, come, I'll toast you. Ji Chaozhu laughed and lifted the wine glass.
Now that North's acquisition of Land Rover and Jaguar has been completed, he cannot be unhappy.
"Hey, it's okay to have a glass of wine with me, but you'll have to punish yourself three times, because I'm a little angry. Fernand glanced at him and pouted.
With his status and age, I am afraid that only when facing old friends will he show such a slightly childish side.
"Oh, why is that?" Ji Chaozhu was surprised.
"Because you've hurt our friendship and hidden something from me!"
And for good reason.
Ji Chao paused for a moment, and subconsciously asked, "What?"
"Hmph, you know very well, the car brand of Leyland Company is a pearl in the dust of the tricks of the British capitalists. It's not unpopular, especially the Land Rover and Jaguar brands we won, and it's a lucrative acquisition. Did you know that the BMW Group has sent someone to contact me, and they have taken a fancy to the Land Rover brand and want to buy it from me for a billion dollars? And our own Ford Group has also approached me, and they have taken a fancy to the Jaguar brand and want to buy it from me for $1.8 billion. And we took these two brands from the British government, and we only spent a total of 1.8 billion, oh my God, we can make a net profit of 600 million when we sell them, what a lucrative business?
After Fernand said these words angrily, Ji Chaozhu hurriedly explained in good words, saying that this matter has a huge impact on China, and it is the leaders above who asked not to disclose too many details.
Li Yadong, who was on the side, was in his heart and looked at Fernand with a smile. Guess what, he's really afraid that this guy will get rich, after all, it's a profit of 600 million US dollars, he doesn't have Ji Chaozhu who knows Fernand well, in his opinion, such a huge amount of money is enough to make the vast majority of people in this world crazy!
Although he signed an agency agreement with Fernand, the procedures were very simple due to the tight time and Ling Xue in charge. If Fernando really wanted to breach the contract, he really couldn't help it, and he could get a lot of liquidated damages.
"Good. After Ji Chaozhu explained for a while, he raised his hand in surrender with a smile, and said, "Old classmate, this time I made a mistake, I was punished, and I was punished, can't I be punished?"
As he spoke, he toasted three glasses of Irish whiskey in one go.
"That's pretty much it. Fernand's face softened slightly.
"Mr. Fernand, then do you see the formalities between us, when will they start?" Li Yadong interjected at the right time.
"Of course, the sooner the better, I've had enough of the ghost weather in London, and I want to get out of this place right away. Besides, I'm going to your China to find my piano, so hurry up and arrange it here, I don't want to stay here for a moment!"
Hearing him say this, Li Yadong's heart suddenly stabilized, and he sighed that Ji Lao's evaluation of him was really true, what is called a promise of a thousand gold, this should be.
Looking back now, if Fernand is missing the key figure in this matter, I am afraid that it will be difficult to succeed.
He smiled and said, "Come, Mr. Fernand, a thousand words are in this glass of wine, and I will toast you too." ”
……
The procedures for the transfer of assets between Li Yadong and North are slightly simpler than those between them and the British government.
The main parties do not need to do detailed asset liquidation, and a lot of the data has just been released recently, so they can be used directly.
It took more than a month for the two parties to finally complete the settlement quietly behind the scenes.
At the same time, Fernand also led his army and withdrew from Britain as soon as possible.
He was also afraid that the British government would ask him for guilt, so it was better to go back and stay in his lair, which was safe and could avoid a lot of trouble.
In fact, he did it wisely, as soon as he left on the front foot, the British government received news that North had resold the Land Rover and Jaguar brands that he had just acquired from them to the Hong Kong Dongfanghong Group.
This made the top leaders of the British government almost lose their lungs, Hong Kong, that is their colony!
And now Britain's national car brand has been bought by companies from the colonies.
It's a shame!
In the next few days, a Hong Kong company called "Dongfanghong Group" became completely popular in the UK.
Although the rise of Chinese capital in Hong Kong is obvious to the British, and there are many examples of old British enterprises in Hong Kong being acquired by newly rising Chinese capital, it is in Hong Kong after all, in their colony. This is the first time that a Chinese-funded company from the colony has directly penetrated into their country and bought a well-known national brand!
For a time, it was similar to "Hong Kong people bought our national automobile industry".
"Where is the pride of Britain?"
"The Rise of the Colonial People!"
"The return of Hong Kong is a wrong decision!"
And so on, articles with such bold headlines are flooded with major British newspapers and magazines.
The vast majority of the British people were angry, and the British government even sent representatives to the United States to ask for an explanation. However, Fernand, the president of the North company, disappeared, and according to people familiar with the matter, he went to the far east to find his love.
The British government was upset and approached the U.S. government, only to get nothing but a bunch of things like, "Who called you stupid?"
North, including Dongfanghong Group, all of their transactions are in compliance with international laws. Even if the British government is unhappy, it has to admit that the Land Rover and Jaguar brands are really owned by Hong Kong Dongfanghong Group.
Or rather, owned by the Chinese.
Because, the legal person and sole shareholder of Dongfanghong Group is a Chinese!
Although the British government has investigated this matter, it did not dare to disclose it, because the people in China have already expressed strong dissatisfaction with the government's incompetence, so they can only break their teeth and swallow it in their stomachs.
After this incident was exposed, there was a lot of scolding in the UK, and one place that was diametrically opposed was Hong Kong.
For nearly 100 years, the people of Hong Kong have been living under the halo of the Queen of England, and the United Kingdom, for them, resembles a "central level" existence, which has a bit of a sacrosanct flavor.
This time, a company in Hong Kong rushed directly into this sacrosanct territory and brought back two high-end car brands from the world to their small island.
It's exciting to think about!
Many Hong Kong people said that if they buy a car in the future, they will not buy Land Rover and Jaguar. It's an honour to support Hong Kong brands if nothing else.
Hong Kong has never had its own car brand since the beginning of recorded history.
As for Chinese mainland, some well-informed people, although they know that a major event has recently happened in Hong Kong, do not know that the booming Dongfanghong Group is a company belonging to Chinese.
And the major newspapers did not disclose this matter, presumably because they were instructed by the leaders above, and the intention is not to speculate.
So, happy is happy, but the happy atmosphere is limited to a small area, and among a small number of people.