104 How fashion and entertainment complement each other
But what he didn't expect was that Zhang Xinghui would arrive at the ELLE China magazine office so actively in advance, and happened to meet Bai Maoyu and his party, who had just finished the interview and were still greeting the reporter and editor. ”
"You also know that these two companies and these two actors are going to play dog brains when they are grabbing resources in private. ”
"This year is still a cold winter year for the film and television industry, and the state has issued an order to limit the ancient times, anti-three customs, and a lot of rules have been laid out, so that the production of major film and television companies has been cut in half. ”
"Some of the new scripts and film plans that were supposed to be launched this year have also been aborted. ”
"In such a grim environment, isn't it just a scuffle between various companies?"
"Now two people who don't deal with each other are actually in the same resource magazine at the same time. ”
"How do you think the two of them will feel? ”
"What's more, one side has been promised by us and knows how its resource substitution has come, while the other side is kept in the bones. ”
"How lively they must be when they collide together. ”
"Hehe, this Bai Maoyu is really ridiculous, he seems to really treat you as the little boss of the Wenzhou factory store. ”
"I really didn't take my god downstairs in the magazine office seriously. ”
He took people out, and after seeing Zhang Xing, he also mocked the other party: Come to the pole to find resources? That's really hard for you. Is it so difficult for your company? Do you need actors to be involved in the promotion?"
Shen Du was happy when he heard it, and asked as if listening to a joke: "Then, I remember that Zhang Xing's agent Fu Lin is not good-tempered, right?"
"What do the people who are the apex entertainers say?"
That's where the excitement comes in.
Zhu Dahu played two roles by himself, and he reproduced the scene at that time.
The specific situation is like this, celebrities go out and naturally the stars hold the moon.
Even if you go to a magazine, a location, or an advertising booth, the people around you are indispensable.
The corridor of ELLE China's magazine office is the corridor of an ordinary office building.
Although this is an interview with a person on the inside page, it is also necessary to do some small photo-based promotion for the big sponsors that ELLE works with on a daily basis.
We see in fashion magazines on weekdays, after a star who is particularly good at wearing or bringing extremely high volume of goods takes a full-body photo, if he is still accompanied by the brand of a single piece of clothing on his body, as well as the retail price in China, then the star's interview and shooting in the magazine will have a taste of half-sale and half-giveaway.
I use your magazine media resources and platform to enhance my style, expand my publicity, give business benefits to fans, and make the group that likes him and netizens who don't know the truth feel that this is a star who has really good resources or is recognized by high-end media.
As a result, his fandom has grown and people who like him have reached a high HIGH state.
In this state of excitement, the possibility of impulsive consumption for the sake of favorite celebrities...... There will be a significant improvement.
If it is driven by professional fans, after a small group of people spread and agitate, it can form an extremely good sales volume.
And this achieves the purpose of some high-end magazines and brand media.
To put it bluntly, one is to promote the brands they have been working with for a long time, and the other is to prove that their magazines do play an indispensable role in promoting sales.
The two sides are mutually beneficial, and once they have cooperated, they can know the star's ability to carry goods and their own commercial value from big data.
Then, there is a clear exchange of interests.
You have brought a 5% or even 10% increase to the affordable luxury brand I have tested the waters, so the next time I cooperate, I will recommend this star to similar customers who cooperate with my magazine.
After promoting your brand up a notch, your interviews and photos in magazines have also been taken up a notch.
Maybe the first time it's just a two-page inner page, but the next time, you can be the cover of the inner cover, the bottom cover, or even the first page.
If you are fortunate enough to be on the first cover of the world's top ten magazine brands in China or the Asia-Pacific region, then congratulations, this artist must be the most popular star at present, or the second-tier or even first-tier star that the industry and netizens have tacitly acquiesced in their hearts.
And when this artist goes out, he also has a card in the fashion circle, and the result of an invitation is that other magazines of the same kind will also throw an olive branch to you, thus forming the darling of the fashion industry that everyone is vying for.
And when these editors-in-chief recognize your business value and your fashion taste.
Then the star will get another irreplaceable fashion resource.
That is the invitation to participate in fashion evenings, charity galas broadcast on multimedia platforms, and invitations to show shows that are extremely likely to go abroad, invitations to promote big brands, and finally brand ambassadors for a country or even the entire Asia-Pacific region.
This is the ultimate goal of every artist and the magazine's cooperation resources.
Huge endorsement fees, as well as the promotion of mutually beneficial reputation and resources.
Now, Zhang Xing and Bai Maoyu are standing at the starting line of this long road, ready to run towards the final goal.
They are of the same type and belong to different companies, isn't it just that enemies are very red when they see each other?
Originally, Zhang Xing was quite pitiful for Bai Maoyu, because he knew the whole story from his agent Fu Lin's mouth.
While Zhang Xing sighed at Shen Du's wide connections, he also expressed deep sympathy for Bai Maoyu.
The result of this kind of eighteenth line that suddenly became popular was that he didn't understand how resources and capital played in the upper circles.
Among them, artists are the most pitiful type of people.
On the surface, they seem to have infinite scenery, as if they have great influence and social status, but after going deep into this group, they can really feel the helplessness and bitterness during the period.
Because they don't have any capital to be proud of in some people's eyes, and similarly, they don't have any right to speak.
Even Zhang Xing's fans have exceeded 10 million, and after opening various media, the amount of topics can be ranked in the top ten, and he doesn't dare to offend people in the circle.
He wouldn't really think that Shen Du was the boss of a domestic turtle brand and a designer, right?
Didn't his agent popularize it for him?
Originally, Zhang Xing thought that Bai Maoyu had something unspeakable, but after the words he said to him just now, Zhang Xing knew that Bai Maoyu was really not good at braining.
To put it bluntly, I still haven't learned a lesson.
That being the case, there is nothing to be afraid of.
Even if it is for the resources that Shen Du fought for him, he Zhang Xing has to be this pawn and clear all obstacles for the father of the gold owner.
So, Zhang Xing, who was ridiculed, raised the corners of his mouth and smiled slightly, and replied to Bai Maoyu: "Oh, you don't know?"
"It's okay if you don't know, let's just keep it mysterious?"
"I'm here this time with a shooting mission?"
"Guess what?"
"Hey, the editor Tian inside is here, look, is it the beautiful reporter who interviewed you just now?"
"Gee, she's going to interview me now. ”
"Let me see, what is today's theme? The smell of the summer sea breeze is very consistent with the name of the online drama I just finished a while ago!"
"But don't worry, I'm not so unlucky to be compared to you. ”
"The two of us, at least in this magazine, will never have a chance to meet!"
Bai Maoyu was only angry when he heard it, and he didn't realize the deep meaning at all.
And Chen Chun, who hastily took over Bai Maoyu because of his popularity, heard that something was wrong.
According to the rules, disputes between artists are generally collisions between agents.
Chen Chun felt that if she wanted to get a positive answer in Zhang Xing's mouth, it would be as simple as going directly to his agent Fu Linlai.
Because the old man opposite is also very disgusted with her, if there is something unfavorable to him, the one opposite will definitely taunt her at the first time.
Therefore, Chen Chun shifted his eyes to Zhang Xing's back, and the tacit understanding between the two of them for many years of tearing up resources made Fu Lin immediately understand the meaning of Chen Chun's eyes.
He snorted out eight big white teeth at the other party, and mocked in a very determined tone: "Hey, let me tell you something, the resources you got today will not be announced this month, and they will not be announced next month. ”
"Do you believe this or not?"
"Anyway, I believe it. ”
"Oh yes, your artist still has the possibility of turning over, that is, he will explode again, from the current crumbling second-tier fresh meat to the top traffic in China, the kind that is well-known. ”
"In that case, I don't need to rob it with you, this editor-in-chief of ELLE China will definitely take the initiative to release your interview this time!"
"Maybe I'll ask you to take a first shot!"
"So, I'm here to wish you a hand, and I'm going to work hard for myself to unblock!"
After speaking, Fu Lin patted Zhang Xing on the shoulder and motioned his artists to hurry into the interview room, and mingled with these people who were about to be isolated from the fashion circle.