Chapter 130: Fighting
When the time entered September, "Super Girl" became popular rapidly. Pen & Fun & Pavilion www.biquge.info
At the beginning of the broadcast, this variety show talent show only barely maintained a rating of about 10%, whether it was relying on Li Qian's name as the program director and the name of the first producer to promote, or it was the first time that this kind of mixed situation appeared on the TV station at that time, bringing the audience a strong sense of freshness, in short, although this rating is still a lot worse than Tan Dezhang and others' expectations for this show, it is already quite outstanding.
Minghu Culture and HUNAN Satellite TV have joined hands to provide a strong human, material and financial guarantee for this program.
Then, the show began its triple jump.
At the end of the audition, it entered the preliminary round of the six major regions, and it was completely stable at more than 12%, and at the same time, dozens of provincial TV stations competed with the giant Huaxia TV station, with a rating of 12%, although it is not as good as the third set of Huaxia TV "Starry Tonight", but it is also gradually approaching.
At the end of the competition, each major region selected its top 20 places, and the ratings of the next programs began to soar like a rocket -- when the top five of the six major regions were selected to represent their respective regions to participate in the finals, the ratings had soared to 28.7%! There was only one step left to break through the 30% ratings mark!
And when the finals began, only the first game, the ratings immediately soared to 41.3%!
One game after another, PK, resurrection, audience SMS voting, as one contestant after another is eliminated, fewer and fewer people remain, but the ratings are getting higher and higher, at the same time, it is conceivable that in the end, this group of players, who are becoming more and more brave and more brilliant, began to gather the power of all beings, received more and more support, and became more and more popular among the audience!
By the last few episodes, this show has completely risen to the level of national attention!
Every Saturday and Sunday at 8 o'clock in the evening, thousands of households across the country will lock on HUNAN Satellite TV almost immediately.
On the night of the Mid-Autumn Festival, the finals of "Super Girl" were held.
Liao Liao specially flew back from the United States to help on the spot, the Flying Band also came to the scene as a special guest to help, Xie Bing appeared to sing the theme song of the first season of "Super Girl" "Sing If You Want to Sing"!
And Wang Nanhao, who is about to release his first solo album, also came to do publicity and sang the first title song of his new album "Match Heaven".
On this night, the ratings of "Super Girl" historically exceeded 60%, as high as 65.5%! Among all the variety shows in China, it is second only to Huaxia TV's Spring Festival Gala!
And the top three of the year selected by the show: third place Yang Jinye, second place Lin Xianjun, and champion Xie Lili, on this night, it is simply infinitely glorious!
Directly signing with Minghu Culture Company does not count, Xiao Aiguo, the lead singer of the Flying Band as a special guest, also expressed his special liking for Lin Xianjun's voice on the spot and expressed his willingness to create a song for her.
This is definitely the first time in the world for Xiao Aiguo!
Lin Xianjun was grateful at that time.
On this night, the stars were shining.
However, for HUNAN Satellite TV, which has begun to rise strongly with the hit of "The Legend of the New White Lady" in the past year, the ending of "Super Girl" seems to be just the beginning of their continuous rise!
When the finals of "Super Girl" ended grandly, when the "Super Girl" national tour jointly organized by the performance department of Minghu Culture and Hunan Satellite TV was about to start vigorously, after some overwhelming publicity, "Meteor Garden" was officially launched.
You must know that after the estimated broadcast time of "Meteor Garden" was promoted, just two days before the broadcast, Huaxia TV temporarily adjusted the broadcast of a TV series, and transferred the TV series that was being broadcast to its own TV drama channel, and the evening golden theater of a set of programs was replaced with the "annual mythological drama" "Fengshen List"!
This drama is beautifully made, and it comes from the adaptation of the Romance of the Gods, so as soon as it was launched, just the first four episodes, the ratings have skyrocketed to 27%!
This is definitely a long-planned sniper!
The hit broadcast of "Fengshen Bang" has brought pressure to Hunan Satellite TV, which is beyond imagination!
First, this time can be regarded as the first time that Huaxia TV has suppressed the gradually rising HUNAN Satellite TV in recent years, which is of great significance, HUNAN Satellite TV is up and down, no one wants to be suppressed! The second is that this drama is from the hands of Minghu Culture, although Li Qian is only a screenwriter, but the price is still high, and out of the script of Li Qian, the producer, and the great confidence in the completion of this TV series, HUNAN Satellite TV signed with advertisers, but a stepped advertising fee contract! Once the ratings of the TV series are unsatisfactory, this drama will lose money, and it is not a small loss, but a big loss!
But in the end, Tan Dezhang made a decision, and "Meteor Garden" still started on time under the huge pressure brought by "Fengshen List"!
On the first night, "Fengshen List" climbed to a new high, with a rating of 30.2%! It broke through the 30% dividing line for the first time! Reaching this rating level, although it is not comparable with top dramas such as "Journey to the West" and "The Legend of the New White Lady", it can already be called a national TV series!
In contrast, despite the joining of Xie Bing, a national beautiful girl, her own popularity is enough to bring quite high ratings, coupled with the fact that Hunan Satellite TV has repeatedly played the card of Li Qian when promoting, claiming that this TV series is the second TV series produced by Li Qian himself, and deliberately ignoring that Li Qian only provided the script, in fact, this TV series was created by Jin Han from beginning to end.
This made many viewers who saw the propaganda subconsciously mean that this drama is Li Qian's second work after "The Legend of the New White Lady", and unconsciously linked this drama with "The Legend of the New White Lady", plus the aftertaste of the hit "The Legend of the New White Lady" and "Super Girl" is still there, and many viewers are still habitually paying attention to Hunan Satellite TV, so on the first day of the broadcast of "Meteor Garden", despite the strong suppression of "Fengshen List", it still won 17.4% of the ratings!
However, compared with the strength of "Fengshen List", the opening ratings of "Meteor Garden" are not so brilliant enough! At least there is a certain gap from the original expectations of HUNAN Satellite TV for this drama - after being raised to lose my appetite, especially in the past year, other programs and TV series in the station have also followed up with the ratings, in the opinion of HUNAN Satellite TV, the opening ratings of "Meteor Garden" should be 25% to be considered satisfactory!
On the second night, "Fengshen List" actually climbed to a new high, and it swiped 33.6% of the ratings!
In contrast, "Meteor Garden" only increased slightly, and even 20% did not go up, and was stuck at the 19.5% mark!
The situation seems to have become extremely serious all of a sudden!
As we all know, "Fengshen Bang" is a large-scale mythological TV series, and it has a certain historical background, such dramas have a distinctive feature, that is, they often need a certain number of episodes of foreshadowing, and then they will slowly enter the climax of the plot, so this kind of drama is not afraid of low ratings even if it starts broadcasting, because it tends to start low and go high, and the ratings are relatively easy to stabilize and difficult to be shaken.
In other words, the audience's loyalty and viewing stickiness are relatively high!
In contrast, "Meteor Garden", as an idol romance drama, mainly attracts the younger generation of audiences, and its ability to attract middle-aged and elderly audiences is relatively limited. Moreover, one of its distinctive features is that its ability to accumulate word-of-mouth and explode in the later stage is relatively limited!
What's more, "Meteor Garden" only has twenty episodes!
On the third night, "Fengshen List" finally sprayed its ceiling, just as "The Legend of the New White Lady" also stuck two episodes on a certain ratings node, this time, its ratings did not increase but declined, and finally the highest rating of the night, slightly lower than last night, but still at a high level of 32.8%, showing its strong stability.
And that night, "Meteor Garden" was a surprise and went up a big step all at once!
The ratings are as high as 25.8%!
And to this point, the two hit dramas of the two TV stations have monopolized more than 50% of the domestic ratings at the same time for two consecutive nights.
Fu Hongxue, who plays Su Daji, and Xie Bing, who plays Xiaomei, as the core characters of the two dramas, are both top beauties, and they have become the most attractive existence in China for a while.
On the fourth night, the ratings of "Meteor Garden" finally lived up to expectations and rose sharply again, and broke through the bottleneck of 30% in one fell swoop, and the highest rating, locked in 32.1%!
But at the same time, both beneficiaries of the PK topic of the two dramas, "Fengshen List" actually broke through the bottleneck in one fell swoop, and the ratings soared to 37.4% that night.
However, on the fifth day, "Meteor Garden" scored a maximum of 34.2%, a slight increase, and "Fengshen List" scored a maximum of 37.2%, a slight decrease.
"Meteor Garden" did not catch up with or even surpass the other party as Tan Dezhang expected, and the fighting array and simultaneous hit of the two dramas made the two sides work together to win the fact that the ratings of the same period exceeded 70%, and also made "Fengshen List" unable to continue to exert its strength, not only failed to break through the 40% mark while taking advantage of the situation, but declined slightly.
It wasn't until this time that both sides suffered from their own pain, and they suddenly realized that playing like this really meant hurting each other - both TV series should have the hope of rushing to 40%, or even 50% of the ratings, but after joining forces to win more than 70% of the ratings, no one can afford to continue to rush up!
On the sixth day, "Meteor Garden" dropped slightly, with the highest rating of 33.8%, and "Fengshen List" increased slightly, and the highest rating rebounded back to 37.5%!
At this point, the two sides have completely understood, and the overall situation is probably like this.
For Huaxia TV, the heavy punch that has been suppressed for a long time is considered to be more than half of the success, and the TV series that costs as much as 40 million is not covered, although it has not been able to form a complete suppression, but the performance of the other party from beginning to end is enough to mark this TV series with the word "success".
Not satisfied, but acceptable.
For Hunan Satellite TV, a drama that is expected to win 40% and impact 50% is expected to be bought with a lot of money, but in the end, it is very likely that it will not even be able to pass 40%, and the advertising income is just enough to smooth out the cost of buying dramas, which is a situation of no profit or loss, but it is naturally inevitable to be disappointed.
However, thinking about it on the other hand, under the heavy pressure of a mythological drama with big investment and big production like "Fengshen Bang", and the opponent is still Huaxia TV, it is already rare that a love idol drama with a limited cost like "Meteor Garden" can actually fight with each other!
And I have to say that compared with other provincial brother satellite TV stations in China in the same period, although "Meteor Garden" failed to surpass "Fengshen List" from beginning to end, compared with other satellite TV stations, which often have 1% or 2% ratings, HUNAN Satellite TV can win the highest 34.2%, which is already overwhelming!
This is a match for a drama carefully prepared by Huaxia TV!
What does this mean?
It shows that HUNAN Satellite TV, as a provincial satellite TV, is already qualified and capable of wrestling with the big brother of Huaxia TV!
There are so many TV stations in China today, and there is only one that can wrestle with Huaxia TV and just not lose!
The TV series is still on the air, and it is foreseeable that "Meteor Garden" is too short, and when this drama is finished, the "Fengshen List", which was broadcast two days in advance, has just reached the middle, and it is the time to get better, losing the competition of "Meteor Garden", their ratings will definitely rise sharply! Therefore, in the final result, the highest ratings of the other party will definitely be a lot higher than this.
However, when the internal summary meeting was held, Tan Dezhang said that "it is already possible to wrestle with Huaxia Taiwan", and it quickly won everyone's approval -- yes, it is not easy to do this!
can only be regarded as having the upper hand, but at least he didn't lose, let alone be suppressed!
Under the blow that the other party has been gathering momentum for a long time, it can be regarded as a success if it can survive to this point with a love idol drama - after all, it is Huaxia TV!
In fact, everyone understands after a little thought, although they haven't even been able to rush through 40%, but those advertisers are still satisfied, and even say that they want to continue to take a little more advertising time - their gang, but they are absolutely bright-eyed, obviously in their opinion, after the two promotions of "The Legend of the New White Lady" and "Super Girl", and now with a youth idol drama, it is similar to Huaxia TV's "Fengshen List" has become an anxious situation, and today's HUNAN Satellite TV has firmly established the first position below Huaxia TV!
Their recognition means a significant income from advertising expenses!
This is already a success!
It's just that when the meeting was over, everyone walked out of the conference room in twos and threes, talking and laughing, and the rather depressing, even slightly depressed atmosphere inside the TV station was finally swept away, Tan Dezhang, who was left alone at the end, sighed helplessly.
After thinking about it for a long time, he dialed Li Qian's mobile phone and said, "Let's make another big show! The price is up to you! As long as you can help me suppress Huaxia Station, like the White Lady, they can't raise their heads, everything is negotiable!"
When he said this, he was half angry, half expectation, Tan Dezhang is not a child, he has been in charge of the TV station for several years, and he also knows that a good hit drama, especially a big drama that can be used to fight against Huaxia TV and make the other party unable to raise his head, is not something you can have!
Although the person on the other end of the phone is called Li Qian, although he only came out with a script, plus a certain degree of producer, he has already used a low-cost love idol drama to fight with a big drama like "Fengshen Bang", but he is not a god, and Tan Dezhang does not dare to expect him to really give him any positive answer.
However, a moment later, Li Qian's answer on the other end of the phone was: "Just about to shoot!"
Tan Dezhang got up from the chair as soon as he brushed it!
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