No one expected that in this off-season of the movie, a horror movie, an originally inconspicuous low-budget horror film "Chainsaw", first detonated the topic with a unique way of publicity.

Subsequently, the offline promotion of experiencing the "out-of-the-ordinary" killing props once again completely ignited people's enthusiasm for "Chainsaw".

"Saw Horror" is not a very famous actor, but it is such a movie that completely detonated the United States.

Saw has created a very scary statistic.

In the first three days of the first weekend, the average attendance rate of "Saw Horror" was as high as 80%, and the evening show was almost full, even in the morning show attendance exceeded 70%.

With a pre-sale box office of 30 million, "Saw Horror" set a pre-sale box office record for a North American thriller-themed movie.

With 2,700 theaters and a single box office of more than $18,000, it also set a single box office record for horror/thriller themes.

The box office on the first day was 17 million, the next day was 19 million, and on Sunday another 15 million, the box office on the first weekend came to 51 million.

This kind of first-weekend box office may not be much compared to those super blockbusters, but you must know that this is only a horror film, and it is also an NC-17 rated film.

Such an achievement is enough to amaze countless people.

Legendary Pictures became famous, and although the previous "Hurricane Rescue" and "Death is Coming" were also very good at the box office, they still could not be compared with "Chainsaw" in terms of word-of-mouth and influence.

Although "Hurricane Rescue" has also successfully detonated topics, missing girls, father's love is like a mountain, etc., but "Hurricane Rescue" is an action movie after all, and in fact, there are not a few films with similar themes.

But "Saw Horror" is different, this film can be said to be regarded as a classic by countless horror fans.

And the box office of 51 million in the first three days of the first weekend is definitely against the sky, although this has a lot to do with the wonderful marketing promotion of this film before this, but this data still amazes countless people!

"Chainsaw" can be said to be a fight to fame, and Legendary Pictures immediately beat the signature of horror movies.

The discussion on the Internet about "Chainsaw" is even more enthusiastic.

Although a movie like "Chainsaw" is destined to be difficult to go for a long time, and the box office drop in the next week will definitely be very large, it is basically doomed, it will leave an extremely heavy mark in North American film history, and there is another classic in the horror film genre.

The North American predicted box office of "Saw Horror" should not be a problem to reach 200 million!

Although, in the following week, the drop of "Chainsaw" was also obvious, close to 50%, which also proves that although the publicity is very strong, it also overdraws the potential of a movie in advance.

After a week of release, the total box office of "Chainsaw" came to 104 million! Although the decline in the second weekend was nearly 50%, the box office of 27 million in three days the next weekend still made "Chainsaw" win two consecutive championships!

The total box office came to 131 million!

This kind of box office is indeed still worse than those big productions, but you must know that the production cost of "Chainsaw" can be more than 6 million, although the follow-up publicity and distribution, the expenditure is more than 2 times the production cost, but the total cost of a film is less than 30 million, but the result has created such a box office, which still makes countless people blush.

Predictably, there will be countless similar "chainsaw" horror films to follow.

However, the reason why a classic is a classic is that it is difficult to imitate.

The film "Saw Horror" is regarded as a classic by many horror fans, and it naturally makes sense.

Maybe the second or third part may not be able to get such an evaluation, no matter what the movie is, the first one is always the most memorable.

For horror films, the box office is actually not a big head, but in terms of DVDs, videotapes, and online broadcasts, "Chainsaw" will earn more than the box office of the movie.

In fact, many horror films are released directly on DVD without even being released in theaters, but they make a lot of money.

Not to mention films like "Chainsaw".

Of course, "Saw Horror" will certainly not be able to compare with movies like "Hurricane Rescue" in the overseas market, after all, "Saw Horror" is a restricted-level movie.

It can't even be released in many overseas countries, but once it is released, it is also a huge success.

In the overseas market of "Chainsaw", the box office is not so ideal, even less than 100 million US dollars, but the global total box office exceeds 300 million US dollars, which is a foregone conclusion.

In terms of peripherals, although "Chainsaw" is a horror film, the sales of peripherals have given Lin Xiao and Universal a huge surprise.

The peripheral products of "Chainsaw" are, killing prop models, T-shirts, keychains, jigsaw masks, etc., in fact, there are not many types, but the enthusiasm of fans is amazing, and it really can't be stopped.

Especially the jigsaw mask, don't underestimate this mask, a mask costs $18.8!

As a result, during the release of the movie, the sales of masks alone exceeded 2 million, and the total amount exceeded 30 million!

Others, such as the Cross Blade Rail Car, did not sell as much, but they also managed to push the sales of Saw merchandise to $100 million.

If nothing else, a few licenses alone have allowed "Saw to earn more than $20 million".

Even to some extent, the revenue created by a "Chainsaw" is more than that of a box office hit like "Once Upon a Time".

Who said that horror films don't make money? Who said that horror movies are small fights, "Chainsaw" uses a piece of data to tell everyone that horror movies can also make a big difference.

Sure enough, after the huge success of "Chainsaw", some studios in North America, including several Hollywood giants, have set up more than 20 low-budget horror films related to "Chainsaw".

Maybe these films can't replicate the success of "Chainsaw", but they definitely won't lose money.

Because taking advantage of the trend brought by "Chainsaw", these low-cost follow-up works will be launched on the market in the shortest possible time, even if they do not enter the theaters, they can directly release DVDs because of "Chainsaw" and make a lot of profits.

Of course, because of "Chainsaw", many horror film scripts in North America that were originally shelved began to become hot.

Let some horror film projects that were originally suspended be restarted.

Because "Saw Horror" proves that if horror films are done well, the value they can create is no less than that of other types of films.

On the other hand, Legendary Pictures quickly announced that the "Saw 2" project is about to start!

It made many horror movie fans cheer.

In fact, although those follow-up films are said to have taken advantage of the trend of "Chainsaw", it is not a good thing for the brand "Chainsaw", because there is harm in comparison.

If you have a comparison, you will find out what is so good about the movie!