If there is anything that the fashion industry consists of, people's first impression is definitely the big-name fashion. It is true that the clothing industry is the dominant industry in the fashion industry, but there are many other industries in the fashion industry, such as jewelry, shoes, bags, accessories, and of course, cosmetics!

For the cosmetics industry, Wang Ye will intervene sooner or later, and his goal is to build a real fashion empire, how can the cosmetics industry miss it.

But when to intervene and how to intervene, then there is a point of attention.

Wang Ye does not plan to use Huashang International's funds to do this, because it is very troublesome to use the money on the accounts of listed companies, and the money is useful. The company's main business is still growing rapidly, and it is not appropriate to involve too many unrelated businesses for the time being.

Where does the money come from?

There can be a billion dollars in his personal account, and this money, after repaying Citi's loan this year, there are more than 800 million, which is enough, if it is not enough, then Wang Ye also has channels to raise funds.

Before the Chinese New Year, LISA looked at such a large sum of money in the account, and her heart was naturally itchy. In the eyes of people in the financial industry, if a large amount of money is not used in a bank account and cannot create profits, it is a waste!

However, Wang Ye just smiled at the time and said that she should wait, the money was used.

As a result, just a few days after the start of work after the year, LISA was sitting in the office that day and was still looking at Wang Ye's Weibo and smirking, when she received a call from Wang Ye.

NOW LISA IS NOT A SMALL CONSULTANT WHO HAS JUST JOINED THE COMPANY, SHE NOW HAS A TEAM UNDER HER COMMAND, AND SHE CAN BE REGARDED AS A SMALL LEADER. Her group is dedicated to serving Wang Ye, because now Wang Ye's stall is a bit big, and she can't be busy alone. Just like the library donated by Wang Ye to his hometown middle school, this requires a special person to follow up.

"LISA, YOU CAME TO MY HOUSE IN THE AFTERNOON, AND YOU HAVE MADE A BIG MOVE AGAIN. ”

Hearing that familiar word, "big move"! LISA's heart immediately became excited, the last time Wang Ye said this word, he planned a battle for the controlling stake of Huashang International, after a series of actions, he became the major shareholder of Huashang International, the original company boss Liu Weiguo, is satisfied with the retirement.

This time, Wang Ye said the word again! Then this time, I'm looking forward to it!

Because it was a private investment, Wang Ye met LISA at his own home.

THE TWO SAT FACING EACH OTHER ON THE SOFA IN THE LIVING ROOM, AND LISA'S EYES WIDENED, STARING AT WANG YE TIGHTLY, EXPECTING HIM TO SAY HIS BIG MOVE.

"You make preliminary preparations, I want to set up another company, and then acquire two companies and merge in!" Wang Ye said.

LISA was amazed in her heart, even if the new company was established, she would have to acquire two companies at a time, which was really not a small move!

"What is the main scope of business of the company, and what kind of company are you going to acquire?" LISA immediately got into a working state, flipped through her notebook, and prepared to take notes.

One of the acquired companies is in Yangcheng, called Hezhong Nonwoven Chemical Technology Co., Ltd. The other family has two options: Yangcheng Jiahua or Modu Jiahua. Of course, the magic capital is the first choice!"

Yes, Wang Ye is now ready to officially enter the cosmetics industry!

And the entry point he chose to enter the cosmetics industry is facial masks!

The popularity of facial masks only started after the rise of micro-business. In 2011, face masks were the most inconspicuous of the many categories of cosmetics.

Who would go out of their way to buy a face mask now, and the current trend is still canned face masks, which are a large jar of slimy things that have to be washed off after being wiped on the face.

So before 2014, girls didn't use face masks much.

The production process and process of the mask are extremely simple, that is, the mask cloth and essence. After the rise of micro-businesses in later generations, many miscellaneous brands of facial masks were actually produced in family workshops. Buy some essences and masks online, register a brand yourself, and then package and sell them.

The profit of this thing is not too big, of course, this is not much compared to other cosmetics categories.

If a better membrane cloth is used, the cost of this alone will be 0.5-1 yuan, plus the cost of essence and packaging. The cost of a finished mask is 2-2.5 yuan. The retail price has doubled, and a box of ten tablets will sell for forty or fifty. Even if there is a halo bonus from a big brand, how much can a mask sell for? 10 pieces, 20 pieces, and the packaging of the big brand will be more beautiful, and the packaging cost will increase accordingly.

The gross profit of this is only 50% or 60% at most, so big brands don't bother to do it, and small brands can't do it.

Compared with those cosmetics with a gross profit of more than 90 at every turn, it is natural that no one makes face masks. This thing can only win by quantity, if you can't make it, in fact, the profit is very meager. But cosmetics are not a matter of volume, not to mention that few people use facial masks now, so no cosmetics manufacturer pays attention to this product.

However, Wang Ye has a way to solve the volume, and the product of the mask focuses on marketing methods, as for the product effect. It's not a bad thing to put a mask on your face and moisturize your skin, but who can say how effective it is.

Although the marketing method of the mask is more important, Wang Ye will not smash the signboard by himself, and his acquisition of Yangcheng Jahwa or Modu Jahwa is for the sake of product quality.

These two Jahwa companies are old cosmetics companies in China, especially Modu Jahwa, whose history can be traced back to 1898 in Xiangjiang Guangsheng Hong, which is the only century-old store in the domestic daily chemical industry.

The company owns brands such as Liushen, Herborist, Gaofu, and Megajing, and is almost the only domestic enterprise in China that still hopes to compete with international daily chemical giants. In comparison, Yangcheng Jiahua is a bit insignificant.

LISA made a phone call back to the company's investment research department, and soon the information about Modu Jiahua came through. On the printer in Wang Ye's study, the materials were printed out, and each of the two of them took a brief look at it.

I have to say that the investment research department of Citibank is indeed professional, and the information collection on Modu Jiahua is very detailed, and some news that cannot be known in the market is also recorded in the data.

After reading the information, Wang Ye slapped his thigh excitedly: "Give up Yangcheng Jahwa, we will go all out to acquire Modu Jahwa, we must take it down! This is the best time, if you miss it, there will be no more!"

It turned out that this year, the magic capital Jiahua began to reform the system. You must know that this company was originally a state-owned asset, and even if the current chairman Ge Wen worked hard, he only got a salary, not a little share!

In Wang Ye's memory, it was this opportunity that the trust fund of an insurance company became the owner of the magic capital Jahwa. Then the company, which pinned the last hope on domestic cosmetics, fell into endless infighting and has been in a slump ever since!

Modu Jahwa is also a listed company, and it is all tradable shares! This means that as long as others are willing to buy it, and then you have enough money to buy it, there is no problem with the acquisition.

Looking at its current market value, it is only less than 6 billion!

Although this money is not much for Wang Ye's current net worth. But his shares can't be cashed out, and he can only use about 850 million.

Wang Ye immediately said: "You first make preliminary preparations and find out which shareholders are and which shareholders are likely to sell their shares." As for the problem of funding, can you Citi solve some of it for me? About 3 billion, and I'll figure out the rest. ”

The shares of Huashang International in his hand are still worth more than 50 billion, and if he uses this as a pledge, even if it is converted at 40%, he can borrow 20 billion. Of course, this requires the lender to recognize the current share price of Huashang International.

Now Huashang's stock price is too empty, and no bank will dare to pledge him at the current valuation, but no matter what, it is always okay to calculate it according to the stock price of 50. In this way, the 200 million shares in Wang Ye's hands are also worth 10 billion, and if he pledges 40%, he can also get a loan of 4 billion.

LISA THOUGHT ABOUT IT FOR A WHILE, AND THEN SAID WITH CERTAINTY: "THREE BILLION IS DEFINITELY NO PROBLEM, AND I WILL DISCUSS THIS MATTER WITH PITT WHEN I GO BACK." However, if you want to control Modu Jahwa, the stock price needs to be acquired at a premium, and it is best to prepare more than 6 billion funds. ”

That is to say, after getting Citigroup's 3 billion loan, Wang Ye only has 3.8 billion cash in his hand, and there is still a funding gap of more than 2 billion!

After sending LISA away, Wang Ye sat alone on the balcony, looking at the sea, thinking not about how to solve the funds, but about who he wanted to bring to play with this time!

With this new investment, the profit is predictable and the return is huge. Then, it's important to choose who you want to play with.

Nie Dingwen, because of his relationship with Nie Xiaoying, and he has helped him a lot, not to mention his strong strength, he must bring him.

Si Xiangdong does not have much money in his hands, but his influence is huge, so it is good to let him, or the southern media forces he represents, participate and be a small shareholder.

As for the newly acquainted Fang Haohua and Li Youlun, they need to think about it......

WHEN LISA RETURNED TO THE OFFICE, SHE IMMEDIATELY RUSHED TO PITT'S OFFICE.

"Pete, there's something important!"

As soon as Pete saw her excited expression, he knew that Wang Ye was definitely going to make a name for himself. After listening to LISA's report, Pete frowned and thought for a while before he spoke: "Cosmetics?

It is normal for him to have this question, and now the domestic cosmetics industry is basically occupied by several major cosmetics giants in the world. L'Oreal Procter & Gamble and other multinational companies are blooming everywhere, and domestic cosmetics and home brands are collapse.

Think about the Yumeijing, Mejiajing, and Pechoin used when I was a child, these once well-known brands are basically invisible on the market now. Instead, they are all foreign cosmetics such as L'Oreal and Estee Lauder.

How could Wang Ye suddenly think of making cosmetics now, with his current strength to compete with those Fortune 500 companies in the world, is there a possibility of victory?